Cody Hall
Albuquerque,NM
Summary
Transformational sales executive with 20+ years of progressive leadership experience leading high-performing organizations, developing future leaders, and driving profitable growth across the homebuilding and consumer sales industries. Recognized for servant leadership, organizational development, and building scalable sales systems that improve business performance while creating exceptional customer experiences. Trusted advisor to executive leadership with expertise in strategic planning, forecasting, recruiting, coaching, marketing strategy, operational excellence, and culture transformation.
Overview
26
26
years of professional experience
Work History
Director of Sales
DR Horton
Albuquerque, NM
01.2026 - Current
- Lead sales and marketing strategy to enhance market penetration and revenue growth for a division encompassing 10 active communities and approximately 550 annual home sales.
- Provide leadership, coaching, and accountability for 22 New Home Sales Consultants while fostering a servant-leadership culture.
- Partner with the Division President to develop annual business plans, forecasts, budgets, pricing strategies, and growth initiatives.
- Drive Realtor engagement, competitive analysis, customer experience, and cross-functional collaboration with construction, marketing, and operations.
- Conduct weekly business reviews, leadership coaching, and performance development sessions.
- Key Achievements
- Exceeded annual sales plan by 5%.
- Maintained a 4.95/5.00 customer satisfaction rating.
- Implemented a new sales onboarding program.
- Rolled out a standardized sales presentation.
- Created division KPI dashboards to improve coaching and accountability.
New Home Area Sales Manager
Starlight Homes
Austin, TX
01.2023 - 01.2026
- Developed and executed strategic sales plans to enhance market share across designated regions.
- Mentored and trained team members to improve sales techniques and customer engagement strategies.
- Key Achievements
- Led the #1 sales team in the nation by active community.
- Developed the nation's #1 salesperson for four consecutive years.
- Implemented a division-wide contract-to-close process that improved efficiency and scalability.
New Home Sales Consultant
Dream Finders Homes (Coventry)
Austin, TX
01.2019 - 01.2023
- Cultivated strong client relationships through personalized consultations and effective communication strategies.
- Guided prospective buyers through the home purchasing process, ensuring clarity and satisfaction at each stage.
- Key Achievements
- Delivered 125% year-over-year community growth while generating 78% of community sales.
- Selected as Regional New Hire Mentor.
- Developed CRM and follow-up best practices adopted across the division.
New Home Consultant
Lennar
Austin, TX
01.2019 - 01.2019
- Guided prospective homebuyers through the purchasing process, addressing inquiries and providing tailored solutions.
- Collaborated with construction teams to ensure timely project completion and adherence to quality standards.
- Key Achievements
- Earned accelerated promotion after record-setting early production.
Regional Sales / Lead Generation Manager
Tesla
Austin, TX
01.2017 - 01.2018
- Led sales team in achieving quarterly targets through strategic planning and execution.
- Developed training programs to enhance product knowledge and improve sales techniques among team members.
- Key Achievements
- Led region and nation in qualified lead generation performance.
Area Manager | Director of Fitness Sales & Service
Life Time Fitness
Austin, TX
01.2001 - 01.2016
- Directed operations across multiple fitness centers, ensuring alignment with corporate standards and strategic initiatives.
- Developed and implemented training programs to enhance staff performance and customer service excellence.
- Key Achievements
- Directed an $8M multi-location business.
- Led 30 managers and 100+ team members.
- Built two national Artistry Award-winning teams.
- Developed and launched national leadership and sales initiatives.
Education
Bachelor of Science - Kinesiology & Exercise
Lakehead University
Bachelor of Arts - Education
Lakehead University
Skills
- Executive Leadership
- Strategic Planning
- Sales Operations
- Revenue Growth
- Forecasting
- Business Development
- Leadership Development
- Talent Acquisition
- Coaching
- Marketing Strategy
- Realtor Relations
- Customer Experience
- Market Analysis
- CRM Optimization
- Change Management
- Operational Excellence
EXECUTIVE IMPACT
- Lead 22 New Home Sales Consultants across 10 active communities representing approximately 550 annual home sales.
- Exceeded annual division sales plan by 5% while maintaining a 4.95/5.00 average customer satisfaction rating.
- Designed and implemented a division-wide sales onboarding program, standardized sales presentation framework, and KPI dashboard.
- Previously led the #1 sales team in the nation by active community and developed the nation's #1 salesperson for four consecutive years.
- 20+ years of leadership experience developing leaders, improving performance, and building winning cultures.
Timeline
Director of Sales
DR Horton
01.2026 - Current
New Home Area Sales Manager
Starlight Homes
01.2023 - 01.2026
New Home Sales Consultant
Dream Finders Homes (Coventry)
01.2019 - 01.2023
New Home Consultant
Lennar
01.2019 - 01.2019
Regional Sales / Lead Generation Manager
Tesla
01.2017 - 01.2018
Area Manager | Director of Fitness Sales & Service
Life Time Fitness
01.2001 - 01.2016
Bachelor of Science - Kinesiology & Exercise
Lakehead University
Bachelor of Arts - Education
Lakehead University