Cody Spencer

• Oversaw the strategic launch and expansion of Farmers Brewing Company across Northern California, Nevada, Idaho, and Montana.
• Leveraged existing industry connections and cultivated new partnerships to drive company growth.
• Recruited, mentored, and led sales team members to reinforce market expansion and enhance brand visibility.
• Established and nurtured strong relationships with accounts ranging from independent retailers to large venues.
• Collaborated with distributors and internal stakeholders to ensure consistent delivery and long-term client satisfaction.
• Executed strategic development of private label products for retailers to drive sales growth and strengthen market position.
• Executed extensive travel averaging 30,000 miles annually to expand business reach.
• Conducted extensive travel for 1-2 months a year to enhance territory growth in underserved markets.

• Progressed through multiple roles, gaining a comprehensive understanding of operations, logistics, and sales execution.
• Sales Representative
• Managed a territory of on- and off-premise accounts, including key chain and independent customers
• Built long-term, trust-based relationships that resulted in consistent account growth and retention
• Identified and secured new business with previously non-buying accounts
• Exceeded volume and performance goals annually on assigned on-premise route
• Worked cross-functionally with brand managers, inventory teams, and delivery personnel to ensure seamless service
• Delivery Driver
• Efficiently routed and delivered product during 9–14 hour shifts while maintaining accuracy and product quality
• Partnered closely with sales representatives to ensure excellent customer service and account satisfaction
• Maintained high standards for product rotation and merchandising compliance
• Merchandiser
• Built displays, rotated product, and ensured brand standards across high-volume chain accounts including Walmart, WinCo, Safeway, and Bel Air
• Communicated regularly with store managers, receivers, and sales teams to resolve issues and support sales goals

Executed product stocking, rotation, and merchandising strategies to enhance quality control and visual presentation.