Colby Sorensen
Denver,CO
Summary
Results-oriented marketing and business development professional with 21 years of experience in sales leadership, focused on new business development and market expansion. Led revenue growth and market share enhancement by creating and managing high-performing distribution teams. Developed sustainable strategies that fostered continuous improvement and built strong relationships with distributors and customers, driving organizations toward rapid growth and profitability.
Overview
28
28
years of professional experience
Work History
Regional Sales Manager
Misonix (Now Bioventus)
02.2019 - Current
- Built and expanded direct team from 3 directs and 4 distributors to 6 directs and 14 distributors.
- Managed largest group of distributors in company, enhancing distribution network.
- Have taken territory from $1.1 million in 2019 to $12.3 million in 2025.
- Have driven success with our IDN and GPO side of contracts throughout the territory.
- 117% to Quota for 2025
- Achieved 111% of sales quota for 2023
- Achieved 151% of sales quota for 2022
- Achieved 128% of sales quota for 2021
Regional Sales Manager
Surgalign Spine, RTI Surgical, Zyga Technologies
01.2016 - 12.2019
- Built territory into a distributorship model, bringing on 12 distributors in five states.
- Grew case load from 7 cases in 2015 to 177 cases in 2017, increasing the number of surgeons performing surgery from three to over 25.
- Drove growth from $57,000 in 2015 to $1,400,000 in 2017.
Principal
G2 Medical
09.2012 - 01.2016
- Distributorship for Orthopedic joint and spine lines Aesculap, Medicrea, Life Spine, Medacta, BioLogics stem cell product line and Trumpf Operating Room Capital Equipment (Lights, Booms, and surgical Tables)
- Managed all aspects of business, including business development, employee training, surgeon training, case coverage, and the introduction and approval process of new devices into the hospital.
- Responsible for all aspects of business, including business development, training of employees, surgeons, case coverage and the introduction and approval process of new devices into the hospital
- Achieved highest grossing distributor status for Medacta in 2015
- 2015- Highest grossing Distributor for Medacta
- Recognized as Distributor of the Year for Medicrea in 2014
- 2013, 2014 – Achieved President’s Club with Aesculap
- 2012-2015 – Achieved President’s club with Medicrea
Regional Sales Director
Endogastric Solutions
12.2010 - 09.2012
- Responsible for growing the region from an average of 15 cases per month to over 60 cases per month in less than seven months
- Achieved $1,400,000 in new growth since December 2010, along with over $640,000 in recurring revenue sales.
- Grew the region from an average of 15 cases per month to over 60 cases per month in less than seven months.
- Researched surgeons and collaborated with C-Level executives at the hospital to build a program for community marketing. All initial sales were upfront capital orders.
- Established national accounts with CHI, HCA, and The University of Colorado, enhancing regional market presence
- Recruited and trained seven sales representatives.
- 2011 - Earned recognition in President’s Club for outstanding sales performance
- 2011 - Recognized as Top Regional Sales Manager for significant sales increase for 580% increase in sales over previous year
Spine Specialist
Nuvasive Creative Spine Technology
09.2008 - 10.2010
- Developed and maintained relationships with spine surgeons and surgical staff to facilitate product introduction and integration into hospital systems
- Introduced new products into the hospital, including product approval, billing approval, product training, in-services, and technical support.
- Drove territory growth from $0 to a monthly average of $112,000 in just seven months.
Area Orthopedic Sales Manager
Intermountain Medical
03.2005 - 09.2008
- Manager of Orthopedic and Biologics devices for international orthopedic companies, specializing in Biologic and reconstructive solutions for orthopedic injuries and diseases (Exactech, Arthrocare)
- Managed all aspects of business: business development, sales, technical product training, marketing support, reimbursement, inventory, and profitability
- Developed and maintained relationships and rapport with surgeon customers, staff members, and hospital personnel.
- Top 10 position for growth across all product lines – 30% above quota
- Cultivated and maintained relationships with orthopedic surgeons, neurosurgeons, surgical staff, and hospital personnel to promote product lines
- Achieved consistent sales growth above objectives, earning recognition in President's Club, Million-Dollar Club, and Rookie of the Year
Operational Director / Sales Director
Image Lasik Centers
09.2002 - 01.2005
- Oversaw all operations of Lasik centers that sold eye surgery and Botox Cosmetic procedures.
- Oversaw all aspects of starting, operating, and developing a profitable company.
- Managed recruiting of Ophthalmologists and Optometrists, supervised inside and outside sales and marketing teams, and developed company-wide sales training programs to enhance team capabilities
- Managed a $90,000/month advertising budget, along with all medical direction and equipment purchases.
- Hired and trained more than 90 employees.
Area Manager
Enterprise Rent-A-Car
07.1998 - 09.2002
- Trained and managed 60+ direct reports in teamwork and presentation sales, exceeding corporate targets
- Generated $800,000 in revenue per month
- Supervised fleet maintenance, utilization, and purchasing for 850 cars, optimizing operational efficiency
- Fostered teamwork culture, achieving highest customer service index (CSI) at 84%, surpassing corporate average of 76%
Education
Bachelors of Business Administration - Finance and Economics
Colorado State University
Fort Collins, CO01-1998
Skills
- Sales expertise
- Sales strategy development
- Business development
- Territory expansion
- Market expansion strategy
- Account management
- Performance analysis
- Partnership development
- Team leadership
- Team development
- Training programs
- Customer relations
Timeline
Regional Sales Manager
Misonix (Now Bioventus)
02.2019 - Current
Regional Sales Manager
Surgalign Spine, RTI Surgical, Zyga Technologies
01.2016 - 12.2019
Principal
G2 Medical
09.2012 - 01.2016
Regional Sales Director
Endogastric Solutions
12.2010 - 09.2012
Spine Specialist
Nuvasive Creative Spine Technology
09.2008 - 10.2010
Area Orthopedic Sales Manager
Intermountain Medical
03.2005 - 09.2008
Operational Director / Sales Director
Image Lasik Centers
09.2002 - 01.2005
Area Manager
Enterprise Rent-A-Car
07.1998 - 09.2002
Bachelors of Business Administration - Finance and Economics
Colorado State University