COLE GRAVES
Salt Lake City,UT
Summary
Multi-talented Content Writer well-versed in researching, writing, and editing a wide range of content. Skilled in content management systems and search engine optimization best practices.
Overview
7
7
years of professional experience
Work History
Product Copywriter/Blog Writer - Mountain Bikes
Backcountry
Park City, UT
04.2023 - 09.2024
- Sole copywriter for all mountain bikes, MTB components, and related apparel.
- Coordinated with buyers for asset acquisition in new bike launches
- Researched and wrote product descriptions for all outdoor gear and products.
- Increased resposibilities by collaborating with editors writing content for Explore articles, Guides, and email campaigns.
- Developed persuasive content for digital marketing campaigns.
Category Content Coordinator/Blog Writer
Jenson USA
Riverside, CA
01.2020 - 08.2022
- Increased responsibility in 2022 to Blog Writer
- Created custom content blog articles, including pictures and links
- Experience formatting page and using keywords to help boost SEO efforts
- Collaborated with Photography and Video departments for supplemental content on the blog page
- Responsible for researching, formatting and writing descriptions for all Jenson products, including making size charts and specification tables
- Exclusively responsible for monitoring and auditing the Accessories and Tires/Tubes categories and sub-categories
- Met with category merchants to resolve problems and complete requests for accessories products
- Experience fixing IPI's and making ranking rules for products to align with SEO efforts.
Intern Writer
Culture Magazine
Corona, CA
05.2018 - 08.2018
- 120 hours of contribution to online and national magazine publication.
- Researched and wrote event articles, product reviews, and news stories.
Staff Writer
Daily Titan
Fullerton, CA
08.2017 - 05.2018
- Wrote for school newspaper by pitching story ideas to editors, researched and constructed articles by interviewing, fact checking, editing and meeting deadlines
- Experienced with various genres, including breaking news stories, opinion articles, feature articles, crime and event articles
Education
Bachelor of Arts - Mass Communications/ Journalism
California State University
08.2018
Skills
- Content Management Systems
- Microft Excel
- Microsoft Powerpoint
- Content Creation
- SEO Strategies
- Basic HTML code
- Product copywriting
- Blog writing
- Creative writing
- Attention to detail
- Time management
- Originality and creativity
- Multimedia design
- Marketing collaboration
- Fact Checking
Websites
Timeline
Product Copywriter/Blog Writer - Mountain Bikes
Backcountry
04.2023 - 09.2024
Category Content Coordinator/Blog Writer
Jenson USA
01.2020 - 08.2022
Intern Writer
Culture Magazine
05.2018 - 08.2018
Staff Writer
Daily Titan
08.2017 - 05.2018
Bachelor of Arts - Mass Communications/ Journalism
California State University
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