Colin Adams

• Developed and executed comprehensive marketing strategies to enhance brand visibility and engagement.
• Collaborated with cross-functional teams to align marketing initiatives with company goals and objectives.
• Analyzed market trends and consumer behavior to drive targeted campaigns and improve customer acquisition.

As an Urban and Regional Planning major I completed Projects in land use planning and redevelopment analysis at Florida Atlantic University. Supported coursework in zoning regulations, urban design, transportation planning, and affordable housing policy. Contributed to project-based studies involving site redevelopment concepts, planning research, GIS mapping, financial feasibility analysis, and presentation development using industry-related software and planning tools. Block Redevelopment Project Capstone Project: Live Local Act & Affordable Housing

Excel, PowerPoint, AutoCAD, SketchUp

• Redesigned an underutilized site into a more walkable and commercially active development concept.
• Analyzed zoning codes, land use regulations, density limits, and parking requirements to evaluate redevelopment feasibility.
• Created conceptual site layouts and redevelopment visuals using AutoCAD and SketchUp.
• Used Excel to develop basic financial and redevelopment cost assumptions for the project.
• Presented redevelopment concepts and planning recommendations through PowerPoint presentations.

Excel, PowerPoint, UrbanFootprint, ArcGIS

• Researched Florida’s Live Local Act and its impact on affordable housing development opportunities.
• Conducted land use and demographic analysis using UrbanFootprint and ArcGIS.
• Evaluated affordable housing incentives, redevelopment potential, and planning policy strategies.
• Analyzed site feasibility and housing trends to support planning recommendations.
• Presented findings, maps, and policy recommendations through reports and presentations.

• Brand Strategy Implementation: I assist in implementing brand strategies to boost brand visibility and market presence. I help craft and refine brand messages and positioning based on market research and competitive analysis.
• Campaign Execution: I manage the execution of marketing campaigns across platforms including digital, social media, and events. I work closely with teams to create campaign materials like advertisements, promotional content and social media posts.
• Market Research: I conduct in depth market research to uncover consumer trends, preferences, and competitive landscape. I analyze gathered data and insights to shape campaign strategies and enhance marketing effectiveness.

• Led team in delivering exceptional customer service and enhancing client satisfaction.
• Streamlined inventory management processes to ensure optimal stock levels and reduce waste.
• Mentored new employees on product knowledge and sales techniques to improve team performance.