Job Search Status
Open to workDesired start date: Open to discussion
Open To Work
Wendi Sanford Green
San Antonio,TX
Work Preference
Summary
Results-oriented marketing professional with expertise in digital marketing, SEO strategy, and analytics-driven decision making. Elevates brand visibility and creates customer engagement experiences through data-informed strategies. Experienced as a fractional CMO and project consultant, aligning cross-functional teams and translating business goals into actionable marketing plans that drive growth and retention.
Overview
22
22
years of professional experience
Work History
Fractional CMO
GoalZ Marketing
San Antonio, Texas
11.2022 - Current
- Led the organization's rebranding initiative by creating an updated logo, tagline, color palette, font style.
- Developed and implemented comprehensive marketing strategies to increase brand visibility and improve customer relations.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
- Developed an integrated approach towards leveraging both online and offline channels for better reach and conversions.
- Implemented SEO strategies to improve website visibility and drive organic traffic.
- Monitored competitor activity in order to stay ahead of industry changes and maintain a competitive edge.
- Conducted market research to identify trends and customer needs, informing competitive strategies.
- Created detailed reports of market analysis, competitive intelligence, and customer segmentation to inform strategic decisions.
- Established KPIs to assess effectiveness of marketing activities and measure ROI across channels.
- Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
- Identified influencers in target markets to forge partnerships that enhanced brand awareness.
- Collaborated with internal stakeholders to ensure alignment between marketing initiatives and organizational objectives.
- Facilitated cross-functional team meetings to align marketing objectives with overall business goals.
- Guided the creative direction of advertising and promotional materials to ensure brand consistency.
- Coordinated with external vendors for creative services such as video production and graphic design.
- Oversaw digital marketing initiatives, utilizing SEO and social media platforms effectively.
- Leveraged data analytics tools to track customer behavior and preferences for targeted marketing efforts.
- Planned and organized public relations and promotional events.
- Provided mentorship and training to junior marketing staff to develop their skills and expertise.
Chief Marketing Officer
Roofing & More, Inc
Henderson, VA
01.2022 - 02.2023
- Developed and executed comprehensive digital marketing plans encompassing SEO and video campaigns.
- Oversaw digital marketing strategies, integrating SEO, social media, and email campaigns to enhance brand visibility.
- Aligned marketing objectives with business goals through collaboration with sales teams.
- Managed budget allocations for diverse marketing projects, optimizing resource utilization for maximum impact.
- Conducted performance evaluations of marketing campaigns, identifying areas for improvement to enhance future effectiveness.
Marketing & Public Relations Director
Lonestar 24 HR ER
New Braunfels, Texas
01.2018 - 12.2022
- Developed and implemented public relations strategies for healthcare services.
- Oversaw crisis communication plans to maintain company reputation during emergencies.
- Managed media relations to significantly boost brand visibility within the community.
- Coordinated press releases and promotional materials to effectively promote events and initiatives.
- Collaborated with healthcare professionals to promote patient care initiatives effectively.
- Trained team members on effective communication and media engagement practices.
- Organized community outreach programs to foster relationships with local stakeholders.
- Analyzed public opinion trends to shape strategic communication decisions and align messaging.
- Monitored news stories related to the organization and identified opportunities for positive coverage.
- Compiled data about customer demographics to develop targeted campaigns that would reach desired audiences.
- Managed social media accounts including Facebook, Twitter, Instagram to engage customers.
- Developed content for websites, blogs and other online platforms for enhancing brand presence on web.
Education
BBA - Marketing
Baylor University
Waco, TX12-2003
Skills
- Digital marketing
- SEO strategies
- Market analysis
- Brand management
- Campaign development
- Competitive intelligence
- Performance evaluation
- Team collaboration
- Data analytics
- Creative direction
- Public relations
- Mentorship training
- Marketing analytics
- Partnership development
- Advertising campaigns
- User experience
- CRM management
- Web analytics
- Content strategy
- Sales training
- Account management
- White paper development
- Analytics
- Proficiency in AI
- ROI analysis
- Direct marketing campaigns
- Innovative
- Deadline driven
- Exceptional copywriter
- Digital advertising
- Product lifecycle management
- Branding
- Quality leadership
- Excellent written and verbal communicator
Timeline
Fractional CMO
GoalZ Marketing
11.2022 - Current
Chief Marketing Officer
Roofing & More, Inc
01.2022 - 02.2023
Marketing & Public Relations Director
Lonestar 24 HR ER
01.2018 - 12.2022
BBA - Marketing
Baylor University