Colleen Legge
Kyle,Texas
Summary
Senior strategy and partnerships leader connecting data analysis, client planning, and team coordination to drive retention and growth. Builds account strategies, guides internal partners across creative, media, and analytics teams, and uses quarterly reviews to inform decisions. Brings a background in fundraising, digital marketing, and relationship management across mission-driven environments.
Overview
29
29
years of professional experience
Work History
Vice President of Strategy
Streetlight Digital
04.2020 - Current
- Spearhead client retention and revenue growth strategies, achieving 95% retention and 72% YoY new business growth.
- Lead development and execution of strategic account plans aligned with client goals and budgets.
- Manage digital marketing budgets ranging from $25K to $3M; guide strategists to optimize performance and spend.
- Built and maintained trusted client relationships, resolving complex issues to drive client satisfaction and loyalty.
- Coached and mentored high-performing teams, enhancing collaboration and accountability in program execution.
- Analyzed performance metrics and KPIs to extract insights and deliver actionable strategic recommendations.
- Deliver quarterly business reviews, translating data into clear insights and actionable strategies.
- Collaborated with creatives, media strategists, analysts, and technical teams to deliver seamless client experiences.
- Stay current on industry trends and best practices to continuously improve client strategy and internal processes.
Principal Consultant, Fundraising, Strategy & UX Design
Charity Dynamics
Austin, TX
08.2014 - 02.2020
- Executed client discovery and strategy, aligning nonprofits with fundraising and marketing best practices to drive revenue growth and improve donor acquisition.
- Developed expert content on fundraising and UX; collaborated with sales to elevate thought leadership initiatives.
- Built strong client relationships, achieving a 93% renewal rate across portfolio.
- Facilitated client success by creating white papers and targeted marketing efforts, complemented by engaging speaking engagements.
Sr. Development Manager, Individual Gifts
ZACH Theatre
Austin, TX
08.2012 - 08.2014
- Managed Individual Giving pipeline, driving 80% increase in donor contributions.
- Executed comprehensive Individual Gifts Campaign, boosting support from individual, major donors, and board trustees.
- Optimized donor email and website communications in collaboration with Marketing Department.
Development Manager, Team LIVESTRONG
LIVESTRONG Foundation
Austin, TX
05.2008 - 05.2012
- Increased event revenue from $1M to $14M over five years through strategic planning and targeted engagement initiatives.
- Managed operations and marketing for 20 annual events, integrating fundraising, marketing, retention, and stewardship to enhance mission impact.
- Coordinated cross-functional fundraising campaigns, aligning development, events, and communications teams to maximize outreach and engagement.
- Managed major gift cultivation for LIVESTRONG Foundation donor portfolios.
- Developed tailored stewardship plans for corporate sponsors and individual supporters to strengthen relationships and increase donor loyalty.
Professional Singer/Actor
Walt Disney World
Orlando, FL
11.1997 - 01.2007
- Performed in over 35 scripted and choreographed shows weekly, led student workshops and public speaking events to enhance engagement, and participated in convention work and comedy improv to entertain diverse audiences.
Education
Bachelor of Musical Theatre - Vocal Performance
James Madison University
Harrisonburg, VirginiaSkills
Fun Things to Know
- Two-time Ironman Finisher (2008, 2009)
- National Anthem at World Cup, first US game (S. Korea, 2002)
- Highest individual fundraiser for Nike Women's Marathon Team in Training, 2003 ($27,500)
Timeline
Vice President of Strategy
Streetlight Digital
04.2020 - Current
Principal Consultant, Fundraising, Strategy & UX Design
Charity Dynamics
08.2014 - 02.2020
Sr. Development Manager, Individual Gifts
ZACH Theatre
08.2012 - 08.2014
Development Manager, Team LIVESTRONG
LIVESTRONG Foundation
05.2008 - 05.2012
Professional Singer/Actor
Walt Disney World
11.1997 - 01.2007
Bachelor of Musical Theatre - Vocal Performance
James Madison University