Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Collyn Welsch, MBA

Winter Park,FL

Summary

Collaborative, performance-minded marketing manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Successful at overseeing all stages of initiatives, building positive relationships and promoting products with innovative and forward-thinking approaches. Well-versed in tracking market trends and capitalizing on opportunities.

Overview

6
6
years of professional experience

Work History

Marketing Strategist, Strategic Partnerships

AdventHealth
Orlando, FL
11.2021 - Current
  • Serves as the main point of contact between AdventHealth and the following professional and amateur sports properties and athletes: runDisney, Track Shack, FloDash, Sommer Sports, Orlando Squeeze, Orlando Valkyries, Chris Nikic, and the PNC Championship.
  • Leads partner meetings, oversees all cobranded partner activations, maintains the partnership budgets, ensures all contractual assets are being activated for maximum brand awareness, works strategically with internal teams and partners to create new initiatives.
  • Develops annual comprehensive marketing plans to drive brand awareness, grow market share, and drive hospital volumes through respective strategic partnerships.
  • Collaborates with internal teams on creative projects such as video production, website design, copywriting, social media, and all promotional materials such as flyers, brochures, banners and other collateral for print or online advertising.
  • Delivers marketing strategy updates to upper-level management.
  • Collaborates with other departments and service line teams to coordinate strategic marketing activities.

Marketing Specialist, Strategic Partnerships

AdventHealth
Orlando, FL
01.2020 - 11.2021
  • Assisted with the management of the following AdventHealth entertainment partnerships: Walt Disney World, Dr. Phillips Center for the Performing Arts, and LEGOLAND.
  • Led the in-person activation and social media strategy for all AdventHealth activations at Disney Springs such as Wellness Month, Mothers Day and the Tree Stroll, as well as sponsored festivals at Walt Disney World such as EPCOT International Festival of the Holidays presented by AdventHealth and EPCOT International Flower & Garden Festival.
  • Collaborated with internal teams on creative projects such as video production, photoshoots, social media, website design, copywriting, and printed collateral for all entertainment partnerships.

Project Manager

AdventHealth
Orlando, FL
07.2018 - 01.2020
  • Reported directly to the Vice President of Marketing and managed various projects as assigned including but not limited to the department's culture plan, the company hospitality strategy, and organized all large in-person department meetings for 200+ people.
  • Managed multiple projects with competing deadlines simultaneously.
  • Built and established strong partnerships with teams, executives, and vendors across the company.

Marketing Coordinator

Orlando City Soccer
Orlando, FL
12.2017 - 08.2018
  • Executed a rebrand of the LionNation program.
  • Regularly updated the LionNation website with new content.
  • Served as the point of contact for all program experiences between the club and members.
  • Provided excellent customer service to members via email, Twitter, and in-person.
  • Designed and executed employee appreciation initiatives.
  • Managed the LionNation Twitter account by posting relevant, strategic, and engaging content and increased Twitter following by 202%.

Education

MBA - Marketing Concentration

Crummer Graduate School of Business
Winter Park, Fl
05-2017

Bachelor of Arts - Economics

Rollins College
Winter Park, FL
05-2015

Skills

  • Marketing Strategy Development
  • Social Media Strategy
  • Relationship Building
  • Project Management

Affiliations

  • Volunteers with a local dog rescue, Lil Rascals Dog Rescue, to foster dogs & perform home checks.
  • Runs the social accounts @MakoandKonasMom with a combined following of 713k across all platforms which promote fostering, dog rescue, mental health & kindness.

Timeline

Marketing Strategist, Strategic Partnerships

AdventHealth
11.2021 - Current

Marketing Specialist, Strategic Partnerships

AdventHealth
01.2020 - 11.2021

Project Manager

AdventHealth
07.2018 - 01.2020

Marketing Coordinator

Orlando City Soccer
12.2017 - 08.2018

MBA - Marketing Concentration

Crummer Graduate School of Business

Bachelor of Arts - Economics

Rollins College

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Collyn Welsch, MBA