Colt Alling
Seattle,WA
Summary
Vice President with over a decade of experience in event planning and brand development, driving the success of Papa Bueno Spirits through innovative strategies and partnerships. Demonstrates exceptional leadership in coordinating cross-functional teams to execute acclaimed events enhancing brand visibility and customer experience. Passionate about leveraging marketing strategy and public relations skills to pioneer creative concepts and identify emerging trends in competitive markets.
Overview
11
11
years of professional experience
Work History
Director of Events and Creative Partnerships
Papa Bueno Spirits
12.2016 - Current
- Created partnerships with both creatives and corporate companies to market to the public
- Spearheaded innovative event strategies and creative partnerships, fostering brand growth and market penetration for Papa Bueno Spirits
Vice President, Events & Artists, Area Manager
Papa Bueno Spirits
10.2019 - Current
- As Vice President of Papa Bueno Spirits, I have been directly responsible for the brand's overall development and success through a variety of methods including special events and collaboration with others in the industry
- Special events such NFL Seahawks Tail Gates have been heralded as the best in the country
- Foster partnerships with artists and venues, enhancing brand presence
- Coordinate cross-functional teams to execute seamless events, elevating customer experience
- Pioneer creative event concepts, differentiating Papa Bueno Spirits in competitive markets
- Implement data-driven strategies to identify emerging trends and opportunities
- Lead cross-functional teams to deliver exceptional events, enhancing customer experience and brand visibility
- Forge artist collaborations to amplify Papa Bueno's market presence
Director of Events
Papa Bueno Spirits
01.2014 - Current
- As the first ambassador for Papa Bueno Spirits, it was my focus to introduce Papa Bueno Tequila to the Seattle area primarily through special events to raise awareness of the brand
- As this was pre pandemic, it was possible to host acclaimed Seahawk Tail Gate parties that was noted by the NFL as the best in the country and Sea Fair parties that were successful
- It was through this type of promotions that I was able to drive development of the brand from going 'bar to bar and liquor store to liquor store' to a product that was easily identified by the general public
Inside Sales Manager
Tango Card, Inc.
01.2014 - 09.2014
Education
General -
Columbia Basin College
Pasco, WA12.2016
Skills
- Product Development
- Promotion
- Special Events Design
- Problem Solving
- Brand Development
- Relationship Building
Timeline
Vice President, Events & Artists, Area Manager
Papa Bueno Spirits
10.2019 - Current
Director of Events and Creative Partnerships
Papa Bueno Spirits
12.2016 - Current
Director of Events
Papa Bueno Spirits
01.2014 - Current
Inside Sales Manager
Tango Card, Inc.
01.2014 - 09.2014
General -
Columbia Basin College
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