Summary
Overview
Work History
Education
Skills
Timeline
Generic
Colton Likarich (Toms)

Colton Likarich (Toms)

Sales/Events
Dallas,TX

Summary

Experienced and passionate professional in the amusement park and entertainment industries. Known for exemplary team-building and project oversight skills. Delivers quality service to clients and guests. Performance history of developing strong collaborative relationships and delivering impressive results.

Overview

8
8
years of professional experience
4
4
years of post-secondary education

Work History

Inside Sales Account Representative

Six Flags Entertainment Corp
Arlington, TX
01.2021 - Current
  • Actively cross-sells outings and special events for multiple Six Flags theme parks
  • Informs prospects about offerings and theme park features through webinars, 1:1 virtual meetings, phone calls and emails
  • Executes email marketing strategies by curating email sequences and creative messaging to increase sales revenue and nurture existing business relationships
  • Creates and maintains client database of current and potential customers using CRM (Salesforce)
  • Collaborates with assigned theme park Event teams to ensure client events are seamlessly executed
  • Assists with strategic planning with various departments and park senior leadership for effective national selling and CRM platform strategies
  • Exceeded targeted sales goals through continuous pursuit of new sales opportunities and expert closing of customer deals.(200% of goal for 2022, with over 700 signed contracts currently)

Business Development Coordinator

Six Flags Magic Mountain
Valencia, CA
01.2020 - 10.2020
  • Executed, coordinated, and timed digital sales strategy with emphasis on inbound sales lead response and past accounts
  • Delivered best-in-class daily oversight of CRM program Salesforce through strong communication, tracking, end user support and monetization of program
  • Assisted in defining business processes using CRM software's best practices and general maintenance including the oversight of user accounts, importing and exporting of data
  • Supported our B2B marketing automation objectives to drive group business
  • Analyzed and utilized various data sources to explain drivers of business performance to inform both tactical and strategic marketing decisions

Event Sales Coordinator

Six Flags Discovery Kingdom
Vallejo, CA
05.2018 - 08.2019
  • Assisted with managing and updating the Catering Schedule for theme park and water park
  • Assisted Account Executives in servicing and continued development of accounts and organizations within designated sales territory via Direct and Indirect programs
  • Coordinated the daily submission and execution of reports, paperwork, contracts, tickets, etc
  • Involved with all set-up, day-of activities, and any clean up needed for all events
  • Developed and maintained good working relationships with other park operating areas
  • Responsible for all communication to relevant parties regarding upcoming events, logistics and details

Ride Operations Supervisor

Six Flags Discovery Kingdom
Vallejo, CA
07.2016 - 05.2018
  • Started in department in 2014, and held different positions such as trainer and lead prior
  • Coached and documented employee events and discipline
  • Trained staff in accordance with Six Flags Discovery Kingdom and the department’s standards
  • Enforced all company and state labor rules and laws
  • Motivated and guaranteed throughput goals set by the park and company
  • Formed and developed strong leaders for advancement opportunities
  • Created schedules for 50+ team members that comply with budgeting and staffing
  • Assisted and resolved guests concerns about the park on a daily basis

Education

Bachelor of Science - Recreation, Hospitality, And Parks Management

California State University - Chico
Chico, CA
08.2014 - 12.2018

Skills

  • Customer Service
undefined

Timeline

Inside Sales Account Representative

Six Flags Entertainment Corp
01.2021 - Current

Business Development Coordinator

Six Flags Magic Mountain
01.2020 - 10.2020

Event Sales Coordinator

Six Flags Discovery Kingdom
05.2018 - 08.2019

Ride Operations Supervisor

Six Flags Discovery Kingdom
07.2016 - 05.2018

Bachelor of Science - Recreation, Hospitality, And Parks Management

California State University - Chico
08.2014 - 12.2018

Similar Profiles

CREATE PROFILE
Colton Likarich (Toms)Sales/Events