Summary
Overview
Work History
Education
Skills
Certification
Timeline
Connor Baird

Connor Baird

Arlington,TX

Summary

Results-driven and detail-oriented Digital Marketer with two years of experience in programmatic marketing. Proficient in planning and executing digital display, social, and email campaigns, utilizing data analytics to optimize strategies and achieve campaign goals. Skilled in social marketing and display marketing platforms, with a demonstrated ability to collaborate effectively in cross-functional teams.

Overview

6
6
years of professional experience
1
1
Certificate

Work History

Account Coordinator

Zeta Global
Remote, IN
06.2022 - Current
  • Collaborated with internal teams to develop compelling email creatives, build target audiences, and launch effective campaigns.
  • Monitored campaign performance and communicated campaign optimizations to identify underperforming email creatives and subject lines.
  • Efficiently managed and coordinated meetings and calls for 5 client accounts, ensuring prompt communication and timely delivery of deliverables.
  • Proactively identified and escalated issues through appropriate channels, ensuring swift resolution and minimal disruptions.
  • Facilitated and communicated post-campaign reporting to clients
  • Developed internal checklists for campaign launching and management, streamlining processes and improving efficiency.

Digital Campaign Manager

Experian
Lincoln, NE
08.2018 - 12.2020
  • Cultivated and maintained strong client relationships, translating marketing and social media needs into results-driven proposals and strategies.
  • Managed digital display, connected TV, search, email, and social media campaigns, driving brand awareness, lead generation, and return on ad spend for clients.
  • Utilized data analysis to evaluate weekly campaign performance and derive actionable insights to inform future marketing strategies.
  • Evaluated weekly performance metrics and used data to inform future strategies.
  • Launched and sustained seven digital media campaigns, five of which transitioned into long-term clients, showcasing a high level of client retention and satisfaction.
  • Achieved a 25% increase in average travel bookings for the client and maintained an average ROAS of 88:1 for a retail client.
  • Generated 25,000 qualified email leads, contributing to a entertainment client's robust email marketing database.

Customer Service Representative

Restoration Hardware
Grand Prairie, TX
09.2017 - 12.2017
  • Ensured exceptional customer satisfaction by providing personalized advice and assistance, catering to specific customer needs and preferences.
  • Promptly handled customer calls, efficiently resolving issues and answering product or service-related questions to guarantee a positive customer experience.
  • Utilized the company's troubleshooting resolution tree to assess technical problems and deliver appropriate solutions to customers.
  • Managed an average of 30 customer calls daily, demonstrating multitasking and problem-solving skills.
  • Maintained accurate customer records in Salesforce, contributing to efficient customer relationship management and seamless internal communication.

Education

Bachelor of Science - Decision Sciences

University of North Texas, Denton, TX
05.2017
  • Dean's List Fall of 2015


Skills

  • Facebook Ads manager
  • Google Ads
  • The Trade Desk
  • JIRA
  • Strategic Planning and Coordinating
  • Budgeting and Allocation
  • Data Analytics and Campaign Reporting
  • Microsoft Office and Google suite expertise
  • Teamwork and Collaboration
  • Attention to Detail
  • Highly Dependable
  • Troubleshooting and Problem Resolution

Certification

  • Google Search Certification - Feb -2022
  • Programmatic Media Buying Training, The Trade Desk - May 2020

Timeline

Account Coordinator - Zeta Global
06.2022 - Current
Digital Campaign Manager - Experian
08.2018 - 12.2020
Customer Service Representative - Restoration Hardware
09.2017 - 12.2017
University of North Texas - Bachelor of Science, Decision Sciences

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Connor Baird