CONNOR GIBLIN
Boston,MA
Summary
Innovative communicator with expertise in strategic communications. Proven track record of over eight years in developing authentic brand voices and executing impactful media campaigns. Achievements include significant increases in audience engagement and brand awareness.
Overview
8
8
years of professional experience
Work History
Assistant Director, Strategic Communications
Boston University
10.2021 - Current
- Execute authentic brand voice and digital communications strategy for BU athletics department through creative content across 24 unique varsity team brands, including: graphic design, photography, video production, social media campaigns, press releases, media relations
- Develop over 900 creative content pieces across digital, social, print & marketing landscapes to increase brand awareness, leading to 29 percent increase in social media growth and 12 percent in game attendance across all programs in the 2024-25 academic year
Associate Sports Information Director & Social Media Coordinator
Marist University
04.2019 - 10.2021
- Transformed brand strategy for 23 unique team brands through creative content as the department's lead graphic designer, while also executing social media campaigns, photography, press releases, cultivating the largest followership among peer conference institutions as of spring 2021
- Supervised 5-7 graphic design & communications interns annually to evolve creative direction and enhance individual skills for event & office responsibilities
Graduate Assistant, Sports Communication
Manhattan University
08.2017 - 04.2019
- Expanded media relations, video production & social media campaign efforts for 21 unique team brands, including over 150 live production game events
- Supervised 5-10 student workers to build individual skills related to event & office responsibilities
Education
Master of Science - Organizational Leadership
Manhattan University
Riverdale, NY05.2019
Bachelor of Arts - Journalism
Hofstra University
Hempstead, NY06.2017
Skills
- Adobe Creative Suite and Microsoft Office Suite
- Google Workspace proficiency
- Content creation and digital marketing
- Brand strategy and graphic design
- Media relations and audience engagement
- Social media management
- Data analysis and project management
- Creative storytelling and communication skills
- Team leadership and project coordination
- Adaptability and crisis management
References
References available upon request.
Timeline
Assistant Director, Strategic Communications
Boston University
10.2021 - Current
Associate Sports Information Director & Social Media Coordinator
Marist University
04.2019 - 10.2021
Graduate Assistant, Sports Communication
Manhattan University
08.2017 - 04.2019
Master of Science - Organizational Leadership
Manhattan University
Bachelor of Arts - Journalism
Hofstra University
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