Gianni Johns

• Serving as a subject matter expert on strategic initiatives, such as, Cybersecurity Awareness Month Program, Industry Engagement Webinars and the Cyber Incident Reporting for Critical Infrastructure Act (CIRCIA) which include developing and translating complex information related to IT, cybersecurity, and critical infrastructure protection into easy-to-understand social media posts, news articles, webpages, short-form videos, visual designs and designing and implementing project plans that achieve the objectives.
• Advising on methods and procedures for program and project management consistent with regulatory, legislative, policy and procedural guidance
• Providing decision support for project sponsors, decision makers, and stakeholders involved in a wide scope of analytic programs and initiatives
• Implementing and executing various operations of the Awareness & Outreach Section, including coordinating with leadership on the creation and implementation of annual marketing and communication plans, managing national branding efforts and promoting CISA activities
• Managing a portfolio of ten projects using newly implemented analytic performers including the SRM (Stakeholder Relationship Management System) for all CISA Stakeholder Engagement Division efforts
• Reviews technical papers, publications and other sources for potential news story ideas and adapts them for release and digital media amplification.
• Drafting, editing, and distributing email communications to stakeholders, responding to general CISA inquiries from the private sector, academic institutions, other agencies and the general public
• Leading team with methods and procedures for program and project management consistent with regulatory, legislative, policy and procedural guidance
• Researching the needs of the public and the cyber community to develop targeted outreach content and methods
• Uses various methods and techniques in achieving communication goals such as fireside chats, summits, website postings, webinars, blogs, and social media
• Building cyber partners across the private and public sectors to support their public affairs and cybersecurity programs externally and internally
• Measures social media and online engagements across digital channels using analytics tools and evaluates audience insights to inform strategies and report findings to leadership.
• Selecting organizations, agencies, educational institutions, and professional associations to target for Industry Engagement webinars, and community bulletins, Q&A's and CISAVISION Town Hall Discussions
• Creating consultation workshops (Lunch & Learns), webinars, and collaboration meetings with various organizations to enhance understanding of CISA's programs and services
• Using several technological sources with a goal of determining applicability to CISA's overall mission to sustain an on-going communications dialog with various audiences interested in cybersecurity issues
• Researching current knowledge of trends, including public acceptance and utilization of various components of online outreach regarding cybersecurity
• Writing proposals, reports, script & briefing material, social media postings, web content, and other materials supporting projects with minimal supervision
• Utilizing management, program, project, and resource management systems to create, update, maintain and generate reports for management team use in making program decisions such as the Awareness Sync Updates available division wide with the use Microsoft Teams
• Based on feedback from the public, internal sources, and personal observation recommends new forms of information for distribution to the public in new ways
• Collaborates with External Affairs and digital communication team to produce original content, proof and publish content including but not limited to short-form videos and news articles.

• Assessing the effectiveness and accuracy of the Public Service Loan Forgiveness program communication vehicles and overall messaging
• Translates complex information related to cybersecurity, loan forgiveness and Federal Student Aid operations into easy-to-understand social media posts, news articles, webpages, short-form videos, visual designs and more.
• Reviews technical papers, publications and other sources for potential news story ideas and adapts them for release and digital media amplification.
• Writing proposals, reports, training programs, social media postings, web content, and other materials supporting projects
• Making the final decision on multiple operational details, while working with Federal Student Aid team and management on larger program issues, including overall strategic direction
• Ensuring cybersecurity capabilities and 508 compliances are fully incorporated into project design in alignment with existing processes and requirements
• Evaluating the effectiveness of each communications channel, the accuracy of responses, and suggesting ways to improve such communications
• Based on feedback from the public, internal sources, and personal observation recommends new forms of information for distribution to the public in new ways
• Creating communications evaluation criteria regarding the Public Service Loan Forgiveness Program with a focus on employer eligibility, Federal Family Education Loans, the handling of borrower complaints, CARES Act benefits and any items which require decision by PHEAA management
• Researching and selecting organizations and professional associations, and other groups to target for web presentations and articles, on-line interactive interviews and learning events, question and answer sessions, blog posts, and other social media and website postings
• Analyzing, evaluating, improving, and reporting on the effectiveness and results of FSA and loan servicers communications efforts through quantitative and qualitative research studies
• Independently creating test plans and data calls to gather all information needed to create thorough communications recommendations
• Working within a team to develop CX Navigator criteria to summarize themes of borrower complaints and grievances
• Working with staff, partners, and committees in developing publication, distribution, and implementation strategies and to identify issues in communications channels and implement new and preventative efforts for effectiveness
• Coordinates interviews with subject matter experts to develop content and news for the agency’s digital channels.
• Testing and disseminating science-and audience-based products, tools, and messages (i.e., written, electronic, and/or audiovisual formats)
• Conducting and managing audience research and program evaluation activities for communication and marketing which may include formative, process, and impact evaluation and qualitative and quantitative methods
• Contributing to the management and oversight of state, regional, or national public communication and marketing projects and campaigns
• Works Digital & Web Design team produce original content, proof and publish content including but not limited to short-form videos and news articles.

• Implementing a public affairs program to improve the understanding of Bowie State University's programs among the general public, students & staff
• Researching the needs of the students, staff, and the Prince George's County community to develop targeted outreach content and methods
• Using various methods and techniques in achieving communication goals such as exhibits, website postings, blogs, and other social media
• Creating graphic designs, copy and partnership content using Adobe Suite products for Bowie State University's official social media accounts (Twitter, Instagram, LinkedIn)
• Conducting special tours of Bowie State University campus to visitors, dignitaries, and groups, and participating in public and professional meetings, workshops, and exhibitions, etc., by answering questions and/or representing Bowie State University
• Preparing and delivering presentations to senior leaders of social media progression and analytics
• Utilizing analytical skills, and in collaboration with management to determine areas to concentrate public affairs efforts
• Responsible for final decision making on various operational aspects, while working with the Vice President and Board of Directors for Bowie State University on issues affecting the campus at large
• Measures social media and online engagements across digital channels using analytics tools and evaluates audience insights to inform strategies and report findings to leadership.
• Manage interns to produce original content, proofread, and publish content, including but not limited to short-form videos and news articles.
• Researching and selecting educational organizations and professional associations, and other groups to target for web presentations and articles, on-line interactive interviews and learning events, question and answer sessions, blog posts, and other social media and website postings
• Arranging and conducting workshops, webinars and "town halls" with organizations to enhance awareness of Bowie State University programs and services, stimulating interest and awareness, identifying concerns, and motivating participating groups to communicate information about the Student Affairs services to employees, public and students
• Writing proposals, reports, training programs, social media postings, web content, and other materials supporting projects
• Exhibited excellent decision-making skills while working with external parties, effectively navigating the fine line between transparency and confidentiality
• Recommended new forms of information for distribution to the public in innovative ways based on input from various sources
• Identifying and proposing ways for the Student Affairs Division to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community

Reviewed technical papers, publications and other sources to identify potential news story ideas for release in digital media.

• Assisting in executing a public affairs & engagement program to improve the awareness of the Bureau of the Fiscal Service's programs, such as USAspending.gov, among the public, and specialized groups and organizations
• Strategizing and developing a comprehensive social media content calendar
• Analyzing, evaluating, improving and reporting on the effectiveness and results of social media communications efforts through quantitative and qualitative research studies
• Proposing ways for universities, agencies & individuals interested in data transparency and government spending to interact and collaborate with each other in a social media dialogue as creators of user-generated content in a virtual community
• Independently writing and editing articles, columns, information pieces, news releases, publication announcements, and media advisories relating to complex government, economic and fiscal topics for various mediums
• Drafting communications such as public conferences, public release documents, lectures, and speeches for BFS and Treasury leaders and product owners
• Arranging and conducting workshops, webinars, and other meetings with various organizations to enhance understanding of Bureau of the Fiscal Service programs and services (USAspending.gov, Fiscal Data)
• Based on feedback from the public, internal sources, and personal observation recommends new forms of information for distribution to the public in new ways
• Exploring and developing new ways to communicate activities and to disseminate reports and information and to expand the audience for these products
• Working with staff, partners, and committees in developing publication, distribution, and implementation strategies and to identify appropriate vehicles for reaching target audiences
• Researching and selecting financial industry organizations, publishers, trade and professional associations, and other groups to target for web presentations and articles, on-line interactive interviews and learning events, question and answer sessions, blog posts, and other social media and website postings
• Writing proposals, reports, training programs, social media postings, web content, and other materials supporting projects
• Tracking status and relevance of reports and analytics
• Assessing independently the probable media interest in studies, meetings, and/or publications
• Disseminating reports and information to the media
• Developing deep knowledge of the Bureau's social media policies, procedures, and best practices
• Playing a critical role in brand strategy roadmap; specializing in audience targeting
• Creating graphic designs, copy and partnership content for Usaspending.gov marketing
• Delivering compelling, influential, and effective presentations to senior decision makers.

• Identifying, developing and maintaining external relationships primarily with offices of United States congress members.
• Develop communication products designed for government officials and non-profit organizations to further the Surplus Books Program & Duplicate Materials Exchange Program overseas
• Maintaining and updating email marketing and telephone contact lists
• Researching the needs of the Congressional community to develop targeted outreach content and methods to increase participation in Surplus Books Program
• Uses various methods and techniques in achieving communication goals such as exhibits, website postings, blogs, and other social media
• Organizing calendar appointments and correspondence with partners and government offices
• Arranging and conducting special tours of the Surplus Books Program & Duplicate Materials Exchange Program for congressional aides, dignitaries, and non-profits and answering questions and/or representing the Surplus Books Program
• Preparing newsletters, brochures, and communication materials to senior management
• Based on feedback from the public, internal sources, and personal observation recommends new forms of information for distribution to the public in new ways
• Using social media permissions to bring awareness to current programs and daily updates
• Writing the rules and regulations of participants for the Duplicate Materials Exchange Program
• Researching organizations, schools, trade and professional associations, and other groups to target for brochures or flyers for Surplus Books Program
• Supporting the Lead Library Technician in the writing, implementation, and monitoring of the Library of Congress's Surplus Books programs' online community
• Strategizing, writing, and managing engagement with primary target audience to increase awareness of Surplus Books Program and Duplicate Material Exchange Program
• Strategizing and developing a comprehensive social media content calendar
• Maintaining and providing updates to support web content including inquiries and events.