Open To Work
Conny Santiago
Marketing Director
Miami,FL
Summary
Results-driven Marketing Operations & Growth Leader with over 15 years of experience enhancing revenue through CRM, performance marketing, and analytics. Skilled in managing multimillion-dollar budgets, optimizing campaign performance, and aligning marketing and sales initiatives. Proficient in HubSpot and marketing automation, with a focus on data-driven strategies and go-to-market execution in fast-paced environments.
Overview
21
21
years of professional experience
Work History
Account Director
9M Marketing Services
03.2015 - Current
- Drive strategic account growth by identifying expansion pathways and elevating value delivery, generating more than $200K in incremental revenue within the first year.
- Led GTM and marketing operations for key accounts across multiple advertising agencies managing $5.5M annual media and campaign budget.
- Architected and optimized multi-channel marketing programs across email, TV, digital platforms, and paid social ads, enhancing ad reach by 25% and achieving $50K in cost savings.
- Oversee financial planning, forecasting, and ROI governance, strengthening operational discipline and contributing to a 20% lift in overall agency revenue.
- Lead cross-functional creative, production, analytics, and client-service teams to deliver complex, high-visibility programs on time, within budget, and tied to revenue, retention, and pipeline targets.
Marketing Director
Goodwill Industries of South Florida
05.2022 - 05.2024
- Directed and aligned the work of PR, social media, and digital agency partners to deliver an integrated strategy that strengthened brand consistency across all channels, resulting in a 25% increase in qualified engagement and improved funnel performance and fundraising conversion.
- Led end-to-end marketing operations, CRM implementation, and digital growth strategy, aligning marketing, sales, and fundraising teams through HubSpot and data-driven reporting.
- Forecasted budget, analyzed ROI, and established KPIs to optimize resource allocation and track impact across marketing initiatives.
- Optimized $10,000/month Google Ads grant, enhancing traffic quality, increasing brand visibility, and boosting audience acquisition.
- Cut marketing and SEO spend by $60K annually through enhancements in site performance, analytics, and channel efficiency.
ASM / Senior Marketing Manager Field Services
Eventus Marketing Group
09.2011 - 02.2015
- Led experiential marketing programs for high-profile cultural events such as The Latin Grammy Awards, Billboard Awards, Latin Grammy Acoustic Concerts, large-scale festivals and street activations, managing a $10M budget and ensuring flawless execution across key Hispanic markets: of Texas, New York, Miami, Chicago, California and Arizona.
- Collaborated with DPSG (Dr. Pepper, Snapple, 7UP, Clamato, Peñafiel) marketing and sales teams to execute tailored B2B and B2C experiential marketing programs across sales channels.
- Analyzed retailer sales performance and provided actionable recommendations that enhanced sell-through and merchandising effectiveness.
Marketing Manager
Subway Restaurants (Doctors Association Inc.)
05.2009 - 09.2011
- Managed the development, planning, and execution of multicultural marketing and sales strategies across 23 markets in the Caribbean, Central America, and Venezuela, managing a $4.5M budget to drive regional growth and brand consistency.
- Strengthened partnerships with franchisees, advertising agencies, vendors, and cross-functional teams within Subway to enhance global alignment and collaboration.
- Directed local market teams and agency partners, optimizing execution and elevating creative quality while ensuring adherence to brand and operational standards.
- Developed business cases and test-market strategies that supported product launches and guided data-driven decision-making for market expansion.
Brand Manager
Yves Saint Laurent
02.2005 - 05.2009
- Managed brand marketing and travel retail advertising for Latin America and North America across a portfolio of luxury houses, including Alexander McQueen, Ermenegildo Zegna, Stella McCartney, Oscar de la Renta, and Van Cleef & Arpels.
- Directed development of premium POS materials, enhancing brand visibility and elevating customer experience at key airport retail locations.
- Developed targeted launch strategies with Area Managers, creating annual product forecasts aligned with market performance and growth potential.
Education
Bachelor's degree - business administration
University of Miami
Miami, FL, USAProject Management Professional Program -
The Academy of South Florida
FL, USACompTIA Project+ -
The Academy of South Florida
FL, USAAzure Administrator -
The Academy of South Florida
FL, USASkills
- Go-to-market strategy
- Funnel & Pipeline Management
- Lead optimization
- Campaign Performance Reporting
- KPI reporting
- Data-driven decisions
- Marketing operations
- HubSpot CRM & Marketing Automation
- Paid Media (Google Ads)
- Google Analytics
- Website Optimization
- SMO
- Program management
- Vendor & Agency Management
- Process design
- Stakeholder engagement
- Strategic strategy
- Lead attribution
Websites
Early Career
Held progressive roles supporting global brand, promotions, and market execution for companies including Kellogg's, Quaker Oats, PepsiCo, Kraft Foods and Philip Morris across U.S. Hispanic and Latin American markets.
Work Preference
Job Search Status
Open to workSalary Range
$110000/yr - $200000/yrTimeline
Marketing Director
Goodwill Industries of South Florida
05.2022 - 05.2024
Account Director
9M Marketing Services
03.2015 - Current
ASM / Senior Marketing Manager Field Services
Eventus Marketing Group
09.2011 - 02.2015
Marketing Manager
Subway Restaurants (Doctors Association Inc.)
05.2009 - 09.2011
Brand Manager
Yves Saint Laurent
02.2005 - 05.2009
Bachelor's degree - business administration
University of Miami
Project Management Professional Program -
The Academy of South Florida
CompTIA Project+ -
The Academy of South Florida
Azure Administrator -
The Academy of South Florida