Conor Burke
Digital Marketing Professional
Glen Mills,PA
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and fully adaptable to changing market conditions.
Overview
1
1
Certification
4
4
years of post-secondary education
5
5
years of professional experience
Work History
Digital Marketing Coordinator
Nexstar Media Group Inc. (WPHL-TV)
Philadelphia, PA
10.2017 - Current
- Digital marketing services sales lead and subject matter expert.
- Implement, monitor, and optimize ALL digital campaigns through both in-house systems and third party systems.
- Established as the expert in Digital Business Development by researching the industry, researching prospects, preparing sales presentations, and attending client meetings in an advisory role to help close business.
- Advanced level understanding of digital platforms, targeting capabilities, campaign execution, and digital metrics and analytics
- Create and deliver comprehensive and compelling proposals recommending appropriate digital solutions.
- Serve as the digital resource to sales staff, and assist Digital Sales Manager as needed
Local Advertising Sales Associate
Tribune Media Co. (WPHL-TV)
Philadelphia, PA
05.2016 - 10.2017
- Created and presented media and advertising packages to Account Executives for prospective clients.
- Conducted market research to enhance Account Executive's client proposals and presentations.
- Input of TV and Digitals orders on both the National and Local scale.
- Assisted the Traffic Department with various essential tasks including daily traffic & programming schedules.
Media Sales Internship
Tribune Media Co. (WPHL-TV)
Philadelphia, PA
10.2015 - 05.2016
- Shadowed sales professionals to gain deeper insight into best practices and strategies for maximizing sales revenue.
- Assisted Account Executives in sales meetings and calls with potential clients
- Supported sales team with administrative assistance such as coordinating paperwork and responding to basic inquiries.
Education
Bachelor of Arts - Communications
Temple University
Philadelphia, PA 08.2012 - 05.2016
Skills
Google Analytics
Marketing strategies
Digital media
Email marketing campaigns
Strategic Planning
Campaign execution
Excellent people skills
Problem-solving skills
Performance Optimization
Data Analytics
Python Programming
SEM trend knowledge
Pixel
Campaign management
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Certification
Google Analytics
Timeline
Digital Marketing Coordinator
Nexstar Media Group Inc. (WPHL-TV)
10.2017 - Current
Local Advertising Sales Associate
Tribune Media Co. (WPHL-TV)
05.2016 - 10.2017
Media Sales Internship
Tribune Media Co. (WPHL-TV)
10.2015 - 05.2016
Bachelor of Arts - Communications
Temple University
08.2012 - 05.2016