Madison Northrop
Belleville,IL
Summary
Digital marketing professional with experience in social media management, content creation, SEO, Google Ads, email marketing, and website management. Proven Success driving website traffic, engagement, and digital growth through strategic marketing initiatives.
Overview
8
8
years of professional experience
Work History
Digital Marketing Coordinator
Jack Schmitt Ford
Collinsville, Illinois
09.2024 - Current
- Manage and create content for Facebook, Instagram, and TikTok, consistently driving audience engagement and brand awareness.
- Managed paid social ads across platforms, generating leads through targeted campaigns.
- Increased monthly website traffic from 9k-11k to 20k-30k through content creation, SEO, email marketing, social media management, and digital advertising initiatives.
- Led the design and launch of a new dealership website; continue to manage site updates and seasonal promo banners.
- Executed weekly email campaigns promoting specials, events, and services to enhance customer outreach.
- Created and optimized in-house Google Ads, lowering CPC while significantly increasing clicks and
impressions over third-party performance. - Designed and maintained SEO-optimized landing pages and blog posts to support monthly sales campaigns.
- Design digital/print assets including flyers, banners, and custom fundraising logos; maintain staff digital
business cards to ensure consistent branding. - Analyze performance using Google Analytics and social media platform insights to track traffic sources,
engagement, and campaign effectiveness across web, social, and email.
Customer Service Roles
Various Restaurants
Various Locations
02.2021 - 09.2024
- Built strong communication and customer engagement skills in high-volume, fast-paced restaurant environments.
Retail Sales Associate
Johnny Macs Sporting Goods
Swansea, Illinois
12.2018 - 06.2019
- Assisted with social media content creation, merchandising, and promotional efforts to support customer engagement and brand visibility.
- Provided personalized product recommendations to increase sales in a fast-paced retail environment.
Education
Bachelor of Science - Marketing & Advertising Promotions
Missouri State University
Springfield, MO05-2023
Skills
- Email marketing
- Social Media Management
- Paid Social
- Content Creation
- Copywriting
- SEO
- Google Ads
- Google Analytics
- Canva
- Photo Editing
- Video Editing
- CapCut
- Website Management
- Social Media Analytics
- Content Strategy
- Community Engagement
Timeline
Digital Marketing Coordinator
Jack Schmitt Ford
09.2024 - Current
Customer Service Roles
Various Restaurants
02.2021 - 09.2024
Retail Sales Associate
Johnny Macs Sporting Goods
12.2018 - 06.2019
Bachelor of Science - Marketing & Advertising Promotions
Missouri State University