Conor Reichardt
Results-driven performance marketing professional with 10+ years of experience in agency and in-house roles. Expertise in paid search complemented by cross-channel skills in programmatic, video, CTV, and commerce media. Committed to leveraging this experience to drive measurable revenue impact and enhance business value within an in-house team.
Work History
Advertising Associate, Paid Search
1 Year 11 Months- Own GoPro’s enterprise-level global Google Ads program, leading campaign strategy, execution, optimization, budget management, performance analysis, and reporting across international markets.
- Own YouTube advertising across Google Ads and DV360, managing enterprise-level campaign strategy, programmatic execution, optimization, audience strategy, measurement, and reporting.
- Lead Amazon DSP advertising initiatives, overseeing campaign development, audience strategy, optimization, performance analysis, and reporting.
- Own Connected TV advertising through MNTN, managing campaign strategy, execution, optimization, measurement, and reporting.
- Manage Google Merchant Center product feeds across global markets, ensuring feed quality, optimization, and policy compliance; led the transition from static to dynamic feeds and developed supplemental feeds across six countries to improve product visibility and support international sales.
- Apply Prescient Marketing Mix Modeling (MMM) insights to guide full-funnel media strategy, budget allocation, and channel investment decisions across D2C and retail sales channels.
- Partner cross-functionally on product launches, QBRs, and key promotional initiatives, translating media performance and measurement insights into actionable recommendations that support broader commercial objectives.
- Manage relationships with agencies, advertising technology vendors, publishers, and media partners, coordinating strategy, execution, measurement, and ongoing optimization.
Executive Paid Search Specialist
6 Months- Managed $4.5 million annual PPC advertising budget on Google Ads & Microsoft Advertising across 100+ clients, achieving strong client retention rates.
- Conducted 50+ 3-month experiments on Google's latest campaign types & features, generating insights that shaped department strategy & automated bidding approach.
- Prepared performance reports with account managers, enhancing client satisfaction by clarifying PPC's impact on overall business performance.
Assistant Search Team Lead
1 Year 4 Months- Trained 8 junior team members in daily paid search operations, enhancing client onboarding experience and service quality.
- Reviewed Google Ads account builds of junior team members, offering detailed feedback to maintain product quality at scale.
- Organized shadowing sessions for team members on advanced strategies, elevating overall team knowledge.
Senior Paid Search Specialist
4 Years 9 Months- Scaled monthly advertising budgets for B2B and B2C clients across SMB to enterprise-level, optimizing campaign performance through strategic management.
- Developed cohesive channel strategy for clients, collaborating with SEO, Amazon, paid social, and email teams to align on quarterly business objectives.
- Revamped department SharePoint documentation, updating automated bidding practices and incorporating Google's platform changes to enhance accessibility.
Website Project Manager Team Lead
2 Years- Coordinated custom ASP.NET responsive website redesign projects across cross-functional teams, enhancing online lead generation for dealer clients.
- Coordinated the development of custom ASP.NET responsive website redesign projects across cross-functional teams to help drive more online leads for dealer clients.
- Conducted quality assurance testing on over 200 websites pre-launch, ensuring product quality and contributing to client retention.
Education
BS Business Administration - Marketing
- Dean's List Winter 2012
Skills
Accomplishments
•Q4 Lowest Client Churn of SMB Paid Search
Issued by Logical Position · Feb 2023
Had the lowest client churn rate in the SMB Search department for Q4 2022 of .47%
•Q1 MVP of SMB Paid Search
Issued by Logical Position · May 2021
I was voted MVP of the quarter for my department by upper management team
•4x Launcher of the Month (Department MVP)
Issued by Dealer Spike LLC · May 2016, Apr 2016, Jan 2016, Dec 2015.
Awarded "Website Launcher of the Month" award 4 times by management staff for outstanding project management expertise.
Timeline
Advertising Associate, Paid Search
Executive Paid Search Specialist
Assistant Search Team Lead
Senior Paid Search Specialist
Website Project Manager Team Lead
University of Oregon
Awards
Q4 Lowest Client Churn of SMB Paid Search - Had the lowest client churn rate in the SMB Search department for Q4 2022 of .47% - Logical Position - Feb. 2023, Q1 MVP of SMB Paid Search - Had low client churn and set a company record for monthly back office performance bonus - Logical Position - May 2021, Launcher of the Month (MVP) - 4-time winner of department MVP award - Dealer Spike - Dec. 2015, Jan. 2016, April 2016, May 2016