Summary
Overview
Work History
Education
Skills
Accomplishments
Volunteer
Certification
Timeline
Constance Benson

Constance Benson

Harrisburg,PA

Summary

Decisive leader with over 20 years of experience driving company growth through creative and innovative marketing strategies and cross-functional communication tactics. Key account manager and strategic thinker.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Freelance Marketing

Freelance
12.2021 - Current
  • Writes engaging and successful marketing, advertising, and website copy.
  • Develops and manages campaigns and specific marketing strategies for clients.

Director of Marketing

Application Software Inc
12.2020 - 12.2021
  • Strategically wrote and managed RFPs to win tenders and secure new state, county, and city third-party benefit business.
  • Spearheaded market research to identify branding opportunities, cement strategies, and sustain loyal customer base.
  • Analyzed market trends and competitive landscape to understand opportunities and potential value.
  • Created training materials and provided training for new clients on how to use backend and customer-facing online tools.

Senior Marketing Communication Consultant

Capital BlueCross
12.2018 - 10.2020
  • Worked collaboratively with enterprise stakeholders to provide project management for communications initiatives and activities across multiple channels.
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Collaborated with sales team to increase brand awareness and relationships with existing and new business.
  • Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
  • Tracked key performance indicators to measure success of campaigns.
  • Created and implemented content management strategies to achieve desired outcomes.

Association Executive

Pennsylvania Medical Society
07.2015 - 12.2018
  • Headed marketing, public relations, fundraising, accounting, and programmatic efforts for a member-driven organization advocating for physicians and medical students.
  • Developed and adhered to community budgetary restrictions in collaboration with board of directors.
  • Enforced policies, resolutions, and goals created by board.
  • Monitored and implemented annual budget, performing general financial management and recordkeeping.
  • Managed association committees which included recruiting volunteers and managing volunteer agendas.
  • Created content and eye-popping design on various websites.
  • Tracked website and social media activity results.

Senior Marketing Project Manager

JPMorgan Chase
07.2010 - 10.2014
  • Managed large-scale IT projects (Agile and Waterfall) with top-down oversight to ensure success as defined by adherence to standards of scope, budget, and timeline.
  • Managed cross-functional teams to identify and resolve process and business function issues to ensure delivery of a seamless customer experience.
  • Introduced new project reporting structure for senior management that elevated project visibility.

Senior Marketing Manager

Pennsylvania State Employees Credit Union
10.2002 - 07.2010
  • Leveraged data insights from surveys, previous campaigns and market research to develop targeted marketing initiatives.
  • Identified potential markets to capitalize on underserved areas.
  • Developed and implemented marketing strategies to use for product launches, rebranding campaigns, and promotions.
  • Established and managed overall business plans for product departments.


Education

BACHELOR OF SCIENCE - Psychology

Pennsylvania State University

BACHELOR OF ARTS - Journalism

Pennsylvania State University

Skills

  • Project Management
  • Product Marketing
  • Sales and Relationship Management
  • Strategic Planning
  • Brand Development
  • Business Development
  • Content Management
  • Copywriting expertise

Accomplishments

Most Dedicated Employee Award

Award of Excellence for Advertising

Award of Excellence for Segmented Marketing

Best of Public Relations Award

Record Fundraising - Real Men Wear Pink


Volunteer

UPMC Hospital

Central PA Food Bank

Certification

First Aid Certified

Timeline

Freelance Marketing - Freelance
12.2021 - Current
Director of Marketing - Application Software Inc
12.2020 - 12.2021
Senior Marketing Communication Consultant - Capital BlueCross
12.2018 - 10.2020
Association Executive - Pennsylvania Medical Society
07.2015 - 12.2018
Senior Marketing Project Manager - JPMorgan Chase
07.2010 - 10.2014
Senior Marketing Manager - Pennsylvania State Employees Credit Union
10.2002 - 07.2010
Pennsylvania State University - BACHELOR OF SCIENCE, Psychology
Pennsylvania State University - BACHELOR OF ARTS, Journalism

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Constance Benson