Corey Harbour AIFD PFCI
Springfield,MO
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 20 + years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
18
18
years of professional experience
Work History
VP of Sales and Product Development
ChampStar Inc
Springfield, MO
08.2022 - 03.2023
- Directed concept design, feature definitions and production support.
- Reviewed product development budgets, expenditures and research.
- Oversaw development of new programs and "whitespace" for retailers.
- Maintained internal product knowledge database.
- Continually amid COVID learned to develop and design virtually.
- Compiled seasonally retailer landscape recaps of sales and trends.
- Worked to assess and attend global trade shows for trend and Collected and analyzed market research data for use in forecasting.
- Marketed products and services at tradeshows and promotional events.
Vice President of Product Development and Design
Lucky Group
Taipei TWN
09.2017 - 03.2023
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors and leading Mass Customers and Retail partners. A member of the top retail vendors for Target Corp.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Sourced and developed additional COP for product base.
- Collected and analyzed market research data for use in forecasting.
- Conducted research to determine ideal markets for products and services.
- Marketed products and services at tradeshows and promotional events.
- Interviewed and hired talented individuals to add value to marketing team.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Vice President of Product Development
Teters Floral Products Company
Bolivar, MO
10.2016 - 07.2017
- Continually maintained and improved company's reputation and positive image in markets served.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading Retail partners.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Planned and facilitated meetings to share marketing plans and explain future business goals.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Organized and prioritized projects.
- Located and vetted vendors, established good relationships and negotiated contracts.
Product Development Manager Designer
Teters Floral Products, Inc
Bolivar, MO
03.2015 - 10.2015
- Directed concept design, feature definitions and production support.
- Reviewed product development budgets, expenditures and research.
- Oversaw development of more than 200+ programs a year and over 1,000+ new products each year.
- Maintained internal product knowledge database.
- Roll out of Sage & Co into the marketplace with showrooms in Dallas and Atlanta.
- Developed product throughout Asia and India.
- Compiled show recaps and analyzed data to determine drops/add's.
- Prepared cost analysis reports on new product development.
- Spearheaded various product development initiatives, projects and duties.
- Coordinated marketing events for showcasing product and service offerings.
Education
Associate of Arts - Business Admin
Southeast Community College Area
Lincoln, NESkills
- Marketing Program Management
- Strategic Planning and Alignment
- Brand Development
- Pricing Strategies
- Market Trend Analysis
- Samples Tracking
- Product Development Consultations
- Microsoft SharePoint
- Social Media Platforms
- Trade Show Coordination
- Product Development Budgeting
- Global travel in all of Asia, India and Europe
- Categories of Floral, Artificial floral and plants, containers, home decor items, seasonal goods, textiles, glassware and Holiday trim
Affiliations
American Institute of Floral Designers (AIFD)
Professional Floral Communicator International (PFCI)
Certified Floral Designer (CFD)
Timeline
VP of Sales and Product Development
ChampStar Inc
08.2022 - 03.2023
Vice President of Product Development and Design
Lucky Group
09.2017 - 03.2023
Vice President of Product Development
Teters Floral Products Company
10.2016 - 07.2017
Product Development Manager Designer
Teters Floral Products, Inc
03.2015 - 10.2015
Associate of Arts - Business Admin
Southeast Community College Area
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