Corey Hartley
Burleson,TX
Summary
Dynamic floral design professional with extensive experience at Martha Stewart Inc., excelling in wedding floral design and client relationship management. Proven ability to enhance customer satisfaction through innovative arrangements and exceptional service. Skilled in vendor relations and adept at multitasking, consistently delivering high-quality results under tight deadlines.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Business Owner/Operator
StyxNstems Fine Flowers
10.2023 - Current
- Managed day-to-day business operations.
- Operated with safety and skill to avoid accidents and delays.
- Maintained compliance with weight limits, safety regulations, and transportation laws through diligent record-keeping and inspections.
- Maintained daily, legible DOT log book and submitted corresponding documents.
- Continuously updated industry knowledge through participation in professional development opportunities such as training seminars or workshops.
- Collaborated with other owner/operators in networking efforts to exchange information, resources, and business opportunities.
- Increased customer satisfaction by providing high-quality services and timely communication.
- Managed daily operations for optimal efficiency, streamlining processes to reduce costs.
- Established strong relationships with suppliers, ensuring consistent delivery of goods and services at competitive prices.
- Negotiated contracts with vendors to secure favorable terms for the business.
- Oversaw the hiring process, selecting highly skilled candidates who contributed significantly to company success.
- Developed and nurtured lasting customer relationships by projecting professional corporate image and responding quickly to logistical and scheduling issues.
- Collaborated with industry partners to expand networking opportunities, fostering mutually beneficial relationships that drove growth for all parties involved.
- Oversaw end-to-end business processes to maintain proficiency and profitability.
- Successfully managed a team of employees, providing guidance, coaching, and performance evaluations to ensure optimal productivity.
- Trained and motivated employees to perform daily business functions.
Senior Lead Designer
Cleburne Floral
07.2019 - 10.2023
- Delivered innovative designs by incorporating user feedback and industry trends.
- Conducted thorough market research to identify emerging trends, incorporating them into designs for continued relevance.
- Developed interactive prototypes for user testing, gathering valuable insights that informed final designs.
- Utilized data-driven approaches such as A/B testing to make informed decisions about design direction.
- Reduced design process timeline with efficient workflow management and collaboration techniques.
- Presented design concepts to clients, addressing concerns and making revisions as needed for approval.
- Led a team of designers for successful project completion, resulting in increased client satisfaction.
- Stayed current with industry best practices and tools, attending workshops and conferences to continually sharpen skills.
- Participated in regular team meetings to discuss project updates, challenges faced, and solutions implemented for ongoing improvement.
- Established strong relationships with clients through exceptional communication, earning trust and repeat business opportunities.
- Managed multiple projects simultaneously while maintaining strict deadlines and exceeding client expectations.
- Enhanced brand identity by developing consistent visual language and style guidelines across projects.
- Obtained approval of concepts by submitting rough drafts to management or to client.
- Designed elevated and brand-right creative to achieve marketing and merchant objectives.
- Mentored junior designers, providing feedback on their work and fostering skill development within the team.
Floral Designer / Wedding Consultant
Martha Stewart Inc
04.2010 - 04.2020
- Enhanced customer satisfaction by creating visually appealing and unique floral designs tailored to individual preferences.
- Managed inventory effectively, ensuring optimal levels of fresh flowers and supplies while minimizing waste.
- Maintained a clean and organized work environment, adhering to safety standards and minimizing potential hazards for staff and customers.
- Transported and set up floral arrangements for large-scale functions, comprising weddings, funerals, and banquets.
- Adapted quickly to changing trends in the floral industry, acquiring new skills as needed to effectively serve diverse client needs.
- Collaborated closely with customers to create unique designs for bouquets, wreaths, and gifts.
- Quoted, generated, and processed customer orders to meet specifications and various occasions.
- Researched latest design trends, colors, and vendor products for use in new pieces.
- Consulted with clientele to discuss special occasion floral designs for weddings, funerals, and other events.
- Increased repeat business by providing exceptional customer service and consistently delivering high-quality floral arrangements.
- Consistently met tight deadlines for large-scale orders, coordinating logistics to ensure timely delivery and installation of arrangements.
- Developed strong relationships with suppliers to negotiate favorable pricing on premium flowers and materials without compromising quality.
- Collaborated with event planners to create memorable floral installations for weddings, corporate events, and special occasions.
- Designed custom sympathy arrangements that provided comfort during difficult times while reflecting the personality of the deceased loved one.
- Maintained thorough knowledge of needs, characteristics, and varieties of flowers and greenery used in shop to inform arrangement decisions and provide information to customers.
- Mentored junior designers in advanced techniques, fostering a collaborative and supportive team environment.
- Assisted customers in selecting flowers and accessories, tailoring orders to fit budget and occasion.
- Enhanced team skills by sharing techniques and tips, fostering collaborative and skilled work environment.
- Conducted floral arrangement workshops, sharing expertise and fostering community engagement.
- Streamlined order processing and delivery scheduling, improving efficiency and customer satisfaction.
- Negotiated with suppliers, securing favorable terms and ensuring high-quality floral stock.
- Led team during peak seasons, ensuring high productivity and meeting all customer deadlines.
Education
AIFD Certification - Floral Design
American Institute of Floral Design AIFD
Dallas, TX06.2000
Masters Program - Design
Texas Florist Association
San Angelo, TX06.1998
HS Diploma - Academic
Burleson High School
Burleson, TX06.1996
Skills
- Wedding floral design and construction
- Flower identification
- Floral consultations
- Floral arrangement techniques
- Vendor relationships
- Bespoke bouquet work
- Funeral floral design
- Floral trend awareness
- Design specifications
- Client consultations
- Sustainable practices
- Floral education
- Wholesale purchasing
- Color theory
- Design team recommendations
- Teamwork and collaboration
- Problem-solving
- Attention to detail
- Multitasking Abilities
- Reliability
- Team collaboration
- Effective communication
- Adaptability and flexibility
- Product knowledge
- Client relationship management
- Continuous improvement
- Adaptability
- Professional demeanor
- Vendor relations
Certification
TMF, AIFD
Timeline
Business Owner/Operator
StyxNstems Fine Flowers
10.2023 - Current
Senior Lead Designer
Cleburne Floral
07.2019 - 10.2023
Floral Designer / Wedding Consultant
Martha Stewart Inc
04.2010 - 04.2020
AIFD Certification - Floral Design
American Institute of Floral Design AIFD
Masters Program - Design
Texas Florist Association
HS Diploma - Academic
Burleson High School
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