CORILYNN DUDDRIDGE
Carlsbad,CA
Summary
Experienced Sales Representative and Retail Buyer with over 15 years of experience specializing in Outdoor, Surf, Swimwear, Apparel, Active wear, and Footwear industries. Passionate about driving business growth, fostering client relationships, and achieving sales targets. Seeking to leverage my expertise in a challenging new role.
Overview
18
18
years of professional experience
Work History
Sales Representative
Deckers Brands (Teva)
04.2012 - Current
- Managed sales for Southern California & Arizona regions, fostering 10% growth year after year
- Developed and maintained strong relationships with key clients, ensuring repeat business and customer satisfaction
- Analyzed sales data to forecast trends, optimizing inventory and sales strategies
- Designed and implemented effective store displays, enhancing product visibility and customer experience
- Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
- Expanded customer base through cold calling, networking, and relationship building.
Sales Representative
Carve Designs
01.2013 - 03.2024
- Oversaw sales operations for California, Arizona, & Nevada
- Managed both key and specialty accounts, fostering long-term client relationships, and driving healthy business growth of 77%
- Built and maintained strong relationships with clients and colleagues
- Strategically planned product assortments to meet customer needs and drive sales
- Analyzed sales and market data to derive insights and inform decision-making
- Conducted market research to identify trends, opportunities, and competitive landscape
- Retained excellent client satisfaction ratings through outstanding service delivery.
Sales Representative
Haiku, LLC
01.2013 - 01.2020
- Handled sales for Southern California, Arizona & Nevada.
- Increased repeat business by fostering trust-based relationships with key and specialty accounts through regular communication.
- Strategically planned product assortments to meet customer needs and drive sales
- Clear and concise communicator, adept at conveying ideas and information effectively
- Generated additional sales opportunities with upselling and cross-selling techniques.
- Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
Retail Buyer
MOUNTAIN AIR SPORTS, INC.
01.2006 - 01.2012
- Experienced in selecting and purchasing merchandise, aligning with market trends and customer demand
- Designed and implemented effective store displays, enhancing product visibility and customer experience
- Managed store operations, ensuring smooth daily functioning and customer satisfaction
- Optimized product mix through data-driven decision-making processes and regular performance reviews
- Managed budgets effectively, achieving optimal product margins while maintaining quality standards.
- Mentored junior buyers, developing their skills and knowledge in retail purchasing processes.
- Implemented efficient inventory management techniques for improved stock turnover.
- Identified new market trends, proactively adjusting buying strategies to stay competitive.
Education
Bachelor’s Degree in Recreation Management -
California State University, Long Beach
Long Beach01.2005
Skills
- Key Account Management
- Specialty Account Management
- Visual Merchandising
- Customer Relationship Building
- Strategic Planning
- Sales Expertise
- Forecast & Sales Data Analysis
- Industry Knowledge
- Market Analysis
- Brand Pioneering
- Retail Buying
- Retail Operations
- Interpersonal Skills
- Effective Communication
- Team Collaboration
- Problem-Solving
- Upselling and Cross Selling
Personal Information
I'm a lifelong surfer of waves and snow, hiker, and traveler with roots in Santa Barbara's outdoor industry. Growing up in a family-owned business, I have developed an appreciation for nature and the adventures it offers. My journey from a buyer to a sales representative has not only honed my professional skills but has also reinforced my commitment to promoting products that I personally use and believe in. I am driven by a desire to inspire others to embrace the outdoor lifestyle, and I am eager to continue contributing to a community that shares my love for surfing, hiking, and exploring the great outdoors.
Timeline
Sales Representative
Carve Designs
01.2013 - 03.2024
Sales Representative
Haiku, LLC
01.2013 - 01.2020
Sales Representative
Deckers Brands (Teva)
04.2012 - Current
Retail Buyer
MOUNTAIN AIR SPORTS, INC.
01.2006 - 01.2012
Bachelor’s Degree in Recreation Management -
California State University, Long Beach
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