CORRINE BIBB
Collegeville,Pa
Summary
Marketing and Sales Executive with 20 year career history. As Director of New Business and Account Services, my mission is to consult and service entrepreneurs and small business owners so they can garner a significant number of high qualified leads to grow their businesses through ongoing B2C media and marketing campaigns. With a passion for Direct Response Radio, Social Media, TV, Print and Online Media, my years of agency experience has revolved around growing small businesses to reach their full potential in markets all across the U.S. My experience—gained as a Direct Response Writer has enabled me to have a deep and vast understanding of how the public responds to offers and how my clients can maximize their response cycles from their advertising campaigns.
Overview
19
19
years of professional experience
Work History
Vice President of Marketing
HOLLAND MORTGAGE ADVISORS
03.2020 - Current
- Holland Mortgage Advisors (HMA) is a highly respected independent mortgage lender headquartered in Western PA, with licenses in 16 states and growing.
- Managed team of three marketing professionals, overseeing and executing successful marketing campaigns to drive business growth and brand visibility.
- Developed and implemented highly effective marketing programs tailored specifically for loan officers, resulting in increased lead generation, company visibility, client & realtor partner acquisition, and revenue growth. Examples: Customer Review Platform, Manage content for Graphic Collateral, social posts, and CRM Flyers, Write content for direct response drip campaigns
- Developed and implemented Event Invitation and Follow up that garnered largest realtor and customer events in company history. 50-75% Attendance Increase
- Increased sales close percentage working with CEO to close new business resulting in loan officer recruitment growth.
- Worked closely with CEO on recommendations for $200,000-$300,000 annual marketing budget.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Drove company branding efforts to increase market presence and brand recognition through Social Media, Direct Mail, Sponsorships and Awards & and Company Website Improvement Strategies
- Developed overall marketing strategy and support implementation across Marketing and Sales departments.
- Developed corporate sponsorship platforms and worked with industry thought leaders to expand public relations.
Director of Business Development & Account Services
RAINSTORM MEDIA GROUP, RMG
01.2012 - 01.2019
- Rainstorm Media is a full-service Advertising Agency specializing in Direct Response using media outlets such as: Radio, TV, Print, and Online Strategies (PPC and SEO)
- As Director of Business Development, responsible for developing and closing new leads, managing and growing current accounts and working with partners and vendors to maximize client and internal opportunities
- Marketing consulting conversations to coach C-Levels and managers to grow their marketing campaigns and exceed revenue goals for their businesses
- Responsible to growing multiple clients from 1 location to more than 10 locations domestically more than tripling client revenues
- Managing and implementing successful campaign launches and logistical set up, including: reporting and tracking, creative writing, production of spots, copy edits and approvals – this all resulting in campaign growth for the clients
- Responsible for managing campaign phone numbers, interacting with phone rooms on leads, media outlets, buyers and a variety of marketing vendors to ensure client success and continuous thriving relationships to service the agency
- Increased sales close percentage working with the CEO, and independently, to close new business, resulting in client and agency growth by 50-75%
- Represented company at industry events, in addition to inside phone sale follow ups, to establish and grow new sales opportunities for the agency resulting in new leads and business for the agency
- Developed and wrote more than 20-40 custom, unique direct response ads to increase response for current clients and grow their businesses from 25%-50% above their goals
- Responsible for recruitment for the agency: placing Ads, screening resumes, and conducting interviews to assess talent
- This resulting in 25+ new hires for our CEO’s companies, many which have been successful contributors to the organizations.
Director of Business Development
BULLDOZER DIGITAL
01.2010 - 01.2012
- Bulldozer Digital is a full-service Advertising Agency specializing in Direct Response using the following media outlets: Radio, TV, Print, and Online Strategies (PPC and SEO)
- As the Director of Business Development, I was responsible for generating and closing new leads, managing and growing current accounts
- Increased sales by 25-50% closing new clients into the Advertising and Media Process
- Developed and implemented a NEW sales model that significantly increased revenue by 25-50% both years
- Sales and Consulting conversations to coach C-Levels and managers to grow their marketing campaigns and to exceed revenue goals for their businesses
- Managing and implementing successful campaign launches and logistical set up, including: reporting and tracking, creative writing, production of spots, copy edits and approvals
- Increased sales close percentage working with the CEO to close new business, support his relationship efforts with follow up, Q&A with potential clients
- Coaching business owners on pricing models that will generate revenue when advertising begins
- Wrote custom, unique creative to increase response for clients
Account Sales and Marketing Executive
RAMP
01.2007 - 01.2010
- Sold traditional advertising and marketing services coupled with hosted marketing support services including (but not limited to); direct mail portals, web-based lead management tools and in-bound telephone tracking and call recording services to medical group practices in Dentistry
- Top Sales Executive for 3 years averaging 60 new clients per year representing $1.1 million in annual billing
- Responsible for client marketing services, retention, follow-up, lead reporting for 40-60 Dental Practices under my management
- Traveled the country meeting with clients, coaching and growing their practices through traditional and digital marketing and media
Senior Account Executive
MERION PUBLICATIONS
01.2005 - 01.2007
- Increased sales by selling print advertising in four medical publications
- Quickly promoted from an entry level Account Executive to Senior Account Executive
- Responsible for selling new clients and upselling current customers
- Traveled the country attending industry events to sign up new advertisers
Education
Bachelor’s degree - Journalism, Spanish
INDIANA UNIVERSITY OF PENNSYLVANIA
Indiana2001
Skills
- Recruitment and Hiring
- Quantitative and Qualitative Market Research
- Sales Promotions
- Competitive Analysis
- Marketing Plan Development
Affiliations
Member of NAWBO (National Association of Women Business Owners)
Additional Information
Experience:
-Microsoft Office Suite
-Jasper AI and ChatGPT
-CRM Management Experience
-Social Media Platforms
-Canva
Timeline
Vice President of Marketing
HOLLAND MORTGAGE ADVISORS
03.2020 - Current
Director of Business Development & Account Services
RAINSTORM MEDIA GROUP, RMG
01.2012 - 01.2019
Director of Business Development
BULLDOZER DIGITAL
01.2010 - 01.2012
Account Sales and Marketing Executive
RAMP
01.2007 - 01.2010
Senior Account Executive
MERION PUBLICATIONS
01.2005 - 01.2007
Bachelor’s degree - Journalism, Spanish
INDIANA UNIVERSITY OF PENNSYLVANIA
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