Coti Howell
Social Media Manager
Nolensville,TN
Summary
Creative Journalist turned Social Media Manager offering five years of experience with ongoing social media education to stay on top of current trends. Hardworking and passionate individual talented in social media analysis, cross platform planning and content creation. Proficient with all social media platforms with superb skills in reading social media data and content placement.
Overview
4
4
years of post-secondary education
7
7
years of professional experience
Work History
Social Media Manager / Consultant
Freelance
Nashville, TN
2016 - Current
- Designed and executed social media campaigns across various platforms
- Executed effective social media campaigns after interpreting social media data from each brand with a focus on engagement and brand awareness (one client's engagement grew by 1100% in 3 months!)
- Collaborated with other members of a client's team to present a uniform brand
- Analyzed new social media platforms (TikTok, Clubhouse, Twitter Spaces) to determine their fit for potential campaigns and brands
- Discovered and analyzed relevant social media trends
Journalist / Social Media Manager
Nashville Noise
Nashville, TN
05.2017 - Current
- Led a team of writers and content creators in meetings
- Discussed SEO needs and optimized strategies for short- and long-term campaigns
- Provided compelling coverage of Nashville-related entertainment stories as well as breaking news
- Planned and implemented a successful social media strategy on Twitter, Instagram, Facebook, YouTube and TikTok
- Produced captivating stories in the form of social media and video content that elevated written stories from Nashville Noise
Content Creator / Instagram Manager
Townsquare Media
Nashville, TN
10.2013 - 10.2016
- Developed original content through social media trends and social media watching
- Implemented a successful social media strategy for Instagram that resulted in steady results and 100,000 followers
- Posted 1-2 times daily on Instagram
- Conducted interviews with celebrities for print, video and social media
- Created compelling social media content and video from local events
Education
Bachelor of Arts - Mass Communications
University Of Tennessee At Chattanooga
Chattanooga, TN 08.2004 - 12.2008
Skills
Social Media Management
Timeline
Journalist / Social Media Manager
Nashville Noise
05.2017 - Current
Content Creator / Instagram Manager
Townsquare Media
10.2013 - 10.2016
Bachelor of Arts - Mass Communications
University Of Tennessee At Chattanooga
08.2004 - 12.2008
Social Media Manager / Consultant
Freelance
2016 - Current
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