COURTNEY D. COOK
Cypress,TX
Summary
Senior account executive with a track record of driving revenue through new business development, account expansion, and full-cycle sales management. Known for building agency and client relationships, managing active pipelines and forecasts, and creating OOH and DOOH solutions aligned to client goals across the U.S.
Overview
13
13
years of professional experience
Work History
Senior Account Executive
Orange Barrel Media
Houston, TX
11.2024 - Current
- Manage the full sales cycle from prospecting and discovery through strategic presentations, proposal development, negotiation, closing, campaign execution, renewal, and upsell.
- Drove revenue growth by developing new business and strengthening relationships with advertising agencies, brands, media buyers, and key decision-makers.
- Maintained active sales pipeline and accurate forecasts, partnering with internal teams to ensure strong client service and effective campaign execution.
- Develop strategic OOH and DOOH solutions aligned with client objectives, target audiences, markets, and budgets, including Orange Barrel Media and IKE Smart City capabilities.
Regional Sales Consultant
Clear Channel UK
06.2023 - 11.2024
- Transitioned from Clear Channel Outdoor in the U.S. to Clear Channel UK, leveraging extensive OOH sales experience to navigate new market dynamics and client cultures.
- Collaborated with regional clients and agencies to assess campaign needs, develop media plans, and execute contracts within the U.K. market.
- Developed and managed a self-generated account list using prospecting tools, referrals, and relationship development.
Senior Account Executive
Clear Channel Outdoor
Houston, TX
06.2021 - 04.2023
- Promoted to Senior Account Executive and assumed responsibility for nationwide accounts, growing the portfolio by 20%.
- Consistently achieved revenue goals in 2021 and 2022 and earned the 2021 Rockys Ring Award, recognizing the top 10% of Account Executives.
- Generated new self-directed accounts across multiple markets and expanded existing business through consultative client conversations, enhancing overall client satisfaction.
- Conducted client needs analyses and developed customized media plans, delivered proof-of-performance reporting, and partnered with VP of Sales on initiatives that drove revenue growth.
- Supported onboarding and training of new Account Executives while collaborating with branch sales team to achieve market revenue goals, contributing to team performance and cohesion.
Account Executive
Clear Channel Outdoor
Houston, TX
01.2016 - 06.2021
- Grew book of business and consistently met revenue goals from 2016 through 2020 through prospecting, new business development, and account expansion.
- Earned the 2018 Rockys Ring Award, recognizing the top 10% of Account Executives.
- Developed client-specific proposals and maintained strong client relationships throughout campaigns, delivering proof-of-performance reporting.
- Collaborated with VP of Sales and sales team on pricing strategies, client plans, and internal projects, driving weekly revenue initiatives.
Associate Account Executive
Clear Channel Outdoor
Houston, TX
09.2015 - 01.2016
- Assisted Senior Account Executive with client proposals and meetings, while independently developing a prospect list using tools, assigned leads, and referrals to drive new client engagement.
- Supported account executives with outdoor advertising proposals and client presentations.
- Managed client communications for Clear Channel Outdoor advertising accounts.
- Prepared media plans using sales research and market data.
- Completed Account Executive training in OOH sales, Salesforce, Quattro, Proposal Plus, prospecting systems, inventory, and cross-functional operations to enhance sales capabilities.
National Sales Coordinator
FOX 26 / My 20
Houston, TX
12.2014 - 09.2015
- Coordinated paid programming and national sales orders, tracked schedules, resolved booking issues, and ensured accurate delivery of copy and order information, facilitating seamless campaign execution.
- Collaborated with Account Executives, Traffic, and Programming teams to manage changes and correct discrepancies, ensuring timely execution of campaigns.
- Coordinated national sales support for FOX 26 and My 20 advertising accounts.
- Managed order entry and traffic details for broadcast commercial schedules.
- Prepared sales materials for client presentations and station proposals.
Brand Advocate, 100.3 The Bull
CBS Radio Houston
Houston, TX
05.2013 - 10.2014
- Executed on-air and onsite promotional programs, events, concerts, contests, and partnership proposals, enhancing audience engagement and brand visibility.
- Coordinated event staffing, talent logistics, production meetings, and promotional materials, ensuring seamless execution of events and effective communication across platforms.
- Assisted Account Executives and Sales Managers in client execution, sales packages, and creative solutions, contributing to successful client partnerships and campaign effectiveness.
Education
Bachelor of Arts - Media Sales and Management, Marketing
Sam Houston State University
Huntsville, TX05-2013
Skills
- OOH & DOOH Sales
- Consultative sales
- Business development
- Negotiation & Closing
- Account Growth
- Revenue forecasting
- Campaign Execution
- Media planning
- Digital Advertising
- Salesforce
- Prospecting
- Client relations
SELECTED HONORS
Media Alliance of Houston - Digital Solutions Specialist Award, April 2026, Rockys Ring Award, Clear Channel Outdoor - 2021 (top 10% of Account Executives), Rockys Ring Award, Clear Channel Outdoor - 2018 (top 10% of Account Executives)
Timeline
Senior Account Executive
Orange Barrel Media
11.2024 - Current
Regional Sales Consultant
Clear Channel UK
06.2023 - 11.2024
Senior Account Executive
Clear Channel Outdoor
06.2021 - 04.2023
Account Executive
Clear Channel Outdoor
01.2016 - 06.2021
Associate Account Executive
Clear Channel Outdoor
09.2015 - 01.2016
National Sales Coordinator
FOX 26 / My 20
12.2014 - 09.2015
Brand Advocate, 100.3 The Bull
CBS Radio Houston
05.2013 - 10.2014
Bachelor of Arts - Media Sales and Management, Marketing
Sam Houston State University