Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Timeline
Rodella Hurtado

Rodella Hurtado

40 Tuscany, Ladera Ranch,CA

Summary

An innovative Multimedia professional with advertising experience who has bridged the gap between traditional, linear, digital and print media. Working to develop marketing solutions that drive visibility with attributions and an ROI for the clients I serve.

I sell linear and digital CTV/OTT/DOOH streaming commercials, OLV, display, pre-rolls, social media, and programmatic (PMP's) in TV and digital video advertising platforms. Using full transparency research programmatic data (RTB, CPM, impressions, ratio's, site metrics, data analysis, etc.) targeting the WHO. Working for a desired media and brand agency that is unique and dynamic while fearless in its pursuit of unconventional marketing ideas. Providing comprehensive marketing solutions for clients in: Automotive, Airlines, Telecommunications, Entertainment, Sports, Casino's, Outdoors, Events, Food and Beverages.

I take a holistic approach when it comes to fully managed digital platforms, giving the clients freedom of choice for inventory, highly granular audiences with hyper-targeted, geo-fencing, zip code, demographics, behavioral (interest, education) and other HH characteristics. I'm a strategic thinker with exceptional prospecting skills on revenue-focused Media Sales within AdTech, Agencies, SSP, DSP and Direct clients where I use the industry's first attribution suites, proactive optimization, to run programmatic media reports, real-time-buying/RTB and create a full scale commercial campaign.

- I look to design and implement the best campaign approach through a thoughtful and custom approach to campaign development and design offering premium advertising, efficient costs, enhanced targeting and full transparency.

Overview

6
6
years of professional experience

Work History

National Account Executive

Rockbot
Oakland, CA
05.2023 - Current
  • Experience working with SaaS, MarTech, AdTech, DSP, SSP, Publishers, Advertising Agency, Brands, Holdcos and Startups.
  • Represented and embraced CTV, DOOH, and Programmatic (PMP's) products and services to diversify new revenue streams and capitalize on customer base.
  • Identified new customer opportunities through careful study of advertising markets.
  • Developed new business by understanding customer needs and selling digital products and services that offered value.
  • Secure new clients by presenting marketing solutions and creating relevant and impactful campaigns that maximize their returns (ROI).
  • Reviewed customers' products, advertising history and business to identify effective advertising solutions.
  • Explained to clients how the company's specific types of digital advertising can help promote customer products or services.
  • Magnified brand awareness by compiling consumer information and market trends to mold marketing approaches accordingly.
  • Delivered cost estimates on advertising plans and services to customers.
  • Prepared advertising sales contracts and submitted to clients for sign off.
  • Communicated with management to offer accurate forecasts and market intelligence that impacted revenue .
  • Attended workshops and trade shows to network with new contacts.
  • Experience with CRM (Salesforce) management.
  • Experience with Slack, Winmo, ZoomInfo, LinkedIn Navigator, Groove, and Ring Central.

National Sales Executive

ODK Media Inc.
Fullerton, CA
08.2022 - 04.2023
  • Experience working with SaaS, MarTech, AdTech, DSP, SSP, Publishers, Advertising Agency, Brands, Holdcos and Startups.
  • Selling brand advertising commercial campaigns, CTV/OTT/DISPLAY/DOOH/OOH, Programmatic, PMP's, Sponsorships and Tentpole.
  • Engage in new and developing existing business opportunities and partnerships with C-suite, CMO, VP and Directors of high profile agencies and direct brands.
  • Enhanced sales by presenting new and existing clients with specific digital streaming media solutions to grow revenue, upsell and demonstrate value of product offering.
  • Prospect, evaluate, present, close and support new business through industry events, virtual meetings and conferences.
  • Create narratives with a beginning, middle, and end to explain complex processes, ideas or events.
  • Negotiated contract terms, conditions and pricing for sales. Exceeding sales targets and recommended up-selling. Improved profitability and developed pipeline by leveraging multiple marketing channels and sales strategies.
  • Closely track market industry and competitors trends to develop unique products and programs to build new agency and brand relationships.
  • Managed national agency, brand direct and holding company level business pipeline and develop a strategy for long-term sustained success.
  • Rookie of the Year sold over $300K in Q4
  • Experience with CRM (Hubspot, Salesforce) management.
  • Experience with Slack, Winmo, ZoomInfo and LinkedIn Navigator

Senior Sales Executive

KDOC TV AND DIGITAL
Santa Ana, CA
08.2021 - 07.2022
  • Enhanced sales by presenting customers with specific CTV/OTT/DISPLAY/DOOH/OOH/PROGRAMMATIC solutions.
  • Improved profitability and developed pipeline by leveraging multiple marketing channels and sales strategies for Linear & CTV Digital Streaming Commercials.
  • Developed new and existing business opportunities and partnerships with Agency's and Direct Brands.
  • Devised innovative presentations highlighting benefits of CTV streaming commercials to attract new customers.
  • Grew brand awareness by increasing market penetration with customer-focused approaches using programmatic with attribution for CTV/OTT/DISPLAY.
  • Experience working with SaaS, MarTech, AdTech, DSP's, SSP's, Advertising and Startups
  • Researched prospective businesses' market position, potential opportunities and needs to build impactful proposals.
  • Built and maintained business partnerships and developed new business opportunities to drive competitive growth with Digital CTV Streaming.
  • Providing comprehensive marketing solutions for Agency and Brand clients in: Automotive, Airlines, Telecommunications, Entertainment, Sports, Casino's, Outdoors, Events, Food and Beverages.
  • President's Club and Rookie of the year sold over $500K
  • Experience with CRM (Hubspot, Salesforce) management.
  • Experience with Wide Orbit Media & Traffic, Nielsen, Comscore, Compulse, Slack, Winmo, ZoomInfo and LinkedIn Navigator

National Digital Sales Executive

Hibu Digital Marketing
King of Prussia, PA
08.2020 - 07.2021
  • Enhanced sales by presenting customers with specific digital marketing solutions: Websites, SEO, SEM, PPC, REVIEWS/REPUTATION, DISPLAY, SOCIAL(FACEBOOK/INSTAGRAM/TWITTER), TARGETING/RETARGTING and DOOH/OOH.
  • Developed new business and existing opportunities and partnerships with Direct Brands and Agencies.
  • Improved profitability and developed pipeline by leveraging multiple marketing channels and digital sales strategies. Using
  • Grew digital brand awareness by increasing market penetration with customer-focused approaches.
  • Built and maintained business partnerships and developed new business opportunities to drive competitive growth.
  • Providing comprehensive marketing solutions for clients in: Automotive, Airlines, Telecommunications, Entertainment, Sports, Casino's, Outdoors, Events, Food and Beverages.
  • Presidents Club and Rookie of the year
  • Experience with CRM (Salesforce) management.
  • Experience with Google Ad Words, Google my Business, Showpad, Silktides, Schema, Vidyard, Calendly, Project Timelines, Social (Facebook/Instagram/Twitter) and LinkedIn Sales Navigator

National Multimedia & Digital Media Sales Manager

Clipper Magazine/Valassis Digital
Mountville, PA
07.2017 - 03.2020
  • Sold, developed and designed products for websites, digital emails, magazines, mailers postcards and OOH.
  • Promoted company products and supervised online and offline campaigns.
  • Used existing digital and print programs to develop new Logos for sales projects.
  • Experience working with SaaS, MarTech, AdTech, Advertising and Startups
  • Managed budgets, expenditures and inventory needs when traveling.
  • Aligned company marketing messages with product and business strategies.
  • Collaborated with creative, designers and producers to translate visions into visuals.
  • Enhanced sales and built strong relationships with media agency and brand directors and influencers.
  • Performed market analysis, determined consumer needs and researched new trends.
  • Developed promotional materials for new product launches and conferences.
  • President's Club and Rookie of the year sold over $500K yearly
  • Providing comprehensive marketing solutions for clients in: Automotive, Airlines, Telecommunications, Entertainment, Sports, Casino's, Outdoors, Events, Food and Beverages.
  • Experience with CRM (Salesforce) management.
  • Experience with OKTA, SKYPE, EMAIL and FACETIME

Education

Bachelor of Science - Health Administration

California State University - Long Beach, Long Beach, CA
06.2002

Skills

CTV/OTT/DISPLAY/DOOH Commercial Products Background

  • Sales Presentations
  • New Market Penetration and Prospecting skills
  • Sales Development/Hunter/Farmer Sales Strategies
  • Sales Forecasting, Market Research and Analysis
  • Key Account Generation
  • Sales Executive Consultant
  • Opening and Closing Procedures
  • Client Account Management
  • Client Relationship Management
  • Sales and Market Development
  • Full sales life-cycle
  • Upselling Expertise
  • Manage and track client outreach
  • Revenue Generation Strategies
  • Proficient in Digital Streaming and Marketing
  • Team Member Motivation
  • Staff Training and Motivation
  • Hard-working and persistent, ensuring delivery of great results, go-getter attitude
  • Travel for client meetings, events and tradeshows
  • Available to work flexible hours and days as needed
  • Interact with a computer, cellphone, and communicate with peers and co-workers
  • Independently mobile or remote

Accomplishments

  • Recognized as Employee of the Year for outstanding performance and team contributions.
  • Won Presidents Club every year always selling 200% over yearly goals
  • Won Rookie of the year selling over 150% over goals.
  • Developed relationships with 300 new clients and typically exceeded sales goals by 175%.
  • Consistently maintained high customer satisfaction ratings.
  • Led team to achieve top earning recognition from upper management and financial reward.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

National Account Executive - Rockbot
05.2023 - Current
National Sales Executive - ODK Media Inc.
08.2022 - 04.2023
Senior Sales Executive - KDOC TV AND DIGITAL
08.2021 - 07.2022
National Digital Sales Executive - Hibu Digital Marketing
08.2020 - 07.2021
National Multimedia & Digital Media Sales Manager - Clipper Magazine/Valassis Digital
07.2017 - 03.2020
California State University - Long Beach - Bachelor of Science, Health Administration

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Rodella Hurtado