Courtney Frappier
Dallas,TX
Summary
Resourceful leader with a strong background in guiding teams, building relationships, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to creative ideation and impactful communications.
Overview
13
13
years of professional experience
Work History
Founder
It Factor, LLC.
08.2024 - Current
- Established lifestyle management business
- Developed key operational initiatives to drive and maintain substantial business growth
- Conducted target market research
- Curated promotional materials and assets
Chief of Staff
Droese Public Relations
07.2023 - 08.2024
- Responsible for day-to-day operations, leading all 12 team members
- Focused on strategic direction and senior client communications for over 20 client accounts at a time
- Oversaw team performance, and championed a culture of collaboration and excellence
- Supported new business efforts and refined proposal and service structure
- Developed internal processes and increased efficiencies
Director of Client Services
Champion Management
08.2021 - 07.2023
- Navigated cross-functional collaboration to deliver strategic insights
- Managed up to $100,000 in monthly business
- Directed team of over 30 people
- Established influencer marketing department
- Spearheaded national and local campaigns
- Handled all senior level client communications
- Promoted from Account Supervisor to Director of. Client Services
Consultant
CF/PR
02.2019 - 07.2023
- Collaborate with external PR firms, internal sales and marketing executives
- Product placement and influencer strategy
- Wrote and distributed press releases
- Cultivated relationships to secure widespread media coverage and feature stories
- Supported clients, media, and partners nationally
- Brainstorm and implemented creative event concepts
Senior Public Relations Manager
Aesthetics Biomedical
12.2019 - 03.2021
- Developed and promoted brand identity and voice
- Created brand ambassador program
- Conducted media training for company executives
- Owned celebrity brand spokesperson campaign including budget management ($1M), contracts, shoot logistics, and launch.
- Created “National Microneedling Day” campaign that set a single-day sales record (3x previous record)
Senior Public Relations Manager
C Bee PR
04.2018 - 02.2019
- Led media and influencer programs
- Curated strategic brand partnerships
- Supervised bi-coastal staff
- Senior level client communications
- Researched market trends
- Engaged in business development
- Managed 5-8 accounts (averaging $25,000/month)
Senior Account Executive
RED PR
12.2014 - 04.2018
- Managed average of 6-10 accounts
- Developed strategy
- Supervised team of 6
- Contributed to all new business presentations
- Wrote press materials and fostered national media relations
- Allocated up to $200,000 client budgets
- Served as brand spokesperson for 5 seasons of New York Fashion Week, and Paris Couture Week
- Promoted from Account Executive to Senior Account Executive
Director of Marketing Communications
Wingspan Portfolio Advisors
06.2012 - 05.2014
Event Coordinator
The Five Star Institute
01.2012 - 06.2012
Associate Account Executive
Tractenberg & Co.
05.2014 - 12.2014
Education
Bachelor of Science - Business
Florida State University
Tallahassee, FL12-2011
Skills
- Brand Positioning
- Event Organization
- Influencer Marketing
- Operations
- Project Management
- Relationship Building
- Team Leadership
- Verbal and Written Communication
Notable Clients
Auberge Resorts Collection (Bowie House), Biore, BVLGARI Fragrance, Candace Nelson’s Pizzana, Christie Brinkley Authentic Skincare, Dickey’s Barbecue Pit, Fendi Fragrances, Glamcor, Good Dye Young by Hayley Williams, Gucci, Leatherology, Lucchese Bootmaker, Mizzen + Main, Morgan Taylor Lacquer, O2 Dallas, ReFa, SPB Hospitality, TrueRoyalty TV
Timeline
Founder
It Factor, LLC.
08.2024 - Current
Chief of Staff
Droese Public Relations
07.2023 - 08.2024
Director of Client Services
Champion Management
08.2021 - 07.2023
Senior Public Relations Manager
Aesthetics Biomedical
12.2019 - 03.2021
Consultant
CF/PR
02.2019 - 07.2023
Senior Public Relations Manager
C Bee PR
04.2018 - 02.2019
Senior Account Executive
RED PR
12.2014 - 04.2018
Associate Account Executive
Tractenberg & Co.
05.2014 - 12.2014
Director of Marketing Communications
Wingspan Portfolio Advisors
06.2012 - 05.2014
Event Coordinator
The Five Star Institute
01.2012 - 06.2012
Bachelor of Science - Business
Florida State University
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