Courtney HAINES
Saint Johns,FL
Summary
Diligent digital media specialist with a strong background in digital media strategies and content creation. Developed and executed successful campaigns across multiple platforms, enhancing brand presence and driving engagement. Expertise in social media management and digital analytics, ensuring optimal performance and measurable results.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Digital Media Specialist / Paid Media Manager
Orbit Local
09.2021 - Current
- Make ad creatives for social postings, Google business postings
- Research and Develop Google / Bing ads for paid media clients
- Client account management / optimization of Google ad campaigns
- Meet weekly with clients via Teams for updates and changes
- Created visually engaging multimedia content such as videos, infographics, and interactive presentations for use across digital platforms.
- Determined and supported keyword selection, audience targeting, audience retargeting and remarketing.
- Managed social media presence, consistently growing follower count and driving meaningful interactions.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Conducted market research and competitor analysis to inform search marketing strategies.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Optimized website content and images to improve search engine rankings.
- Crafted and implemented strategies to increase search visibility and website traffic.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Designed paid client ads for use on diverse social media platforms.
- Implemented pay-per-click campaigns to increase website traffic and conversions.
- Skilled at working independently and collaboratively in a team environment.
Strategic Project Coordinator III / Web Design Specialist
Web.com
02.2009 - 08.2021
- Craft websites using Web.com’s custom builder
- Use HTML and CSS to create custom websites for Leads accounts
- Use Photoshop to create original graphic elements, company names, and logos for websites
- Work under pressure to meet/exceed deadlines
- Liaised between departments to facilitate communication and keep appropriate parties updated on project developments.
- Managed competing demands and professionally adapted to frequent change, delays and unexpected events.
- Assisted with onboarding newly hired staff members and coached on task prioritization.
- Improved client satisfaction with timely updates and transparent communication throughout the project lifecycle.
- Played an active role in brainstorming sessions held for the purpose of generating innovative ideas/solutions which could potentially be incorporated into existing/new projects being undertaken by the company.
- Enhanced team collaboration through regular meetings, fostering a positive work environment for increased productivity.
Creative Art Director
Salt Life
06.2007 - 02.2009
- Create new product designs for decals and clothing using Photoshop and Illustrator
- Create/Execute email campaigns to promote new products
- Create product design layouts for new products catalog
- Conducted market research to inform design decisions, staying ahead of industry trends and competitor activity.
- Built strong relationships with clients, leading to long-term partnerships and repeat business opportunities.
Education
Degree in Multimedia Design -
Florida State College at Jacksonville
01.2013
Degree in Graphic Design -
Florida State College at Jacksonville
01.2013
Skills
- Adobe CC: Photoshop / Illustrator / InDesign / Dreamweaver / Lightroom
- Microsoft Office: Word / Powerpoint / Excel / Outlook / Visio
- Google Docs / Sheets / Slides
- Google Ads / Bing Ads
- Social Media Marketing
- Self Motivator
- Customer Service
- CRM Management
- Multimedia Production
- Web Analytics
- HTML and CSS Coding
- Digital Advertising
- Teamwork
- Multitasking
- Reliability
- Organizational Skills
- Creative Thinking
- Verbal and Written Communication
- Market Research and Analysis
- Strategic Planning
- Keyword Research
- Client Engagement
- Account Management
- Performance Metrics
- Data Analytics
Certification
Google Ads Certified
Timeline
Digital Media Specialist / Paid Media Manager
Orbit Local
09.2021 - Current
Strategic Project Coordinator III / Web Design Specialist
Web.com
02.2009 - 08.2021
Creative Art Director
Salt Life
06.2007 - 02.2009
Degree in Graphic Design -
Florida State College at Jacksonville
Degree in Multimedia Design -
Florida State College at Jacksonville
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