COURTNEY HECKENKAMP
Ladera Ranch,CA
Summary
Event and marketing professional within the medical device industry, specializing in program strategy, stakeholder collaboration, content development, and HCP educational program management. Proven success executing 150+ engagements and marketing initiatives annually, driving increased HCP engagement, brand visibility, and meaningful educational impact. Known for delivering exceptional customer experiences that foster long‑term engagement, retention, and growth. Highly skilled in managing complex logistics, vendor and client relationships, and cross‑functional teams, with a demonstrated ability to execute high‑impact initiatives aligned to business objectives while enhancing operational efficiency. Motivated to contribute to a purpose‑driven organization focused on advancing healthcare outcomes and driving sustainable growth.
Overview
9
9
years of professional experience
Work History
Product Manager, HCP Engagement
Edwards Lifesciences
Irvine, CA
06.2025 - Current
- Program lead for all on-site HCP engagements, owning end-to-end strategy and execution of educational meetings and programs at Irvine headquarters, in close partnership with sales, and cross-functional teams.
- Designed and delivered best-in-class HCP educational experiences by developing robust agendas aligned to HCP needs, business objectives, and cross-functional input, while ensuring compliance with all legal and regulatory requirements.
- Led full meeting lifecycle execution including pre-planning (travel logistics, contracts, venues, AV, catering), day-of facilitation, and post-event follow-up (payments, invoicing, feedback integration).
- Drove scalable execution of 75+ regional conferences annually, serving as cross‑functional lead with sales to manage compliance (ECLM), financial workflows (Coupa), symposium content, product demonstrations, and cohesive brand recognition.
- Served as primary liaison across executives, leadership, HCPs, medical societies, legal, and compliance, managing ECLM submissions, contracts, and HCP honoraria.
Professional Relations and Events Manager
Vertos Medical, Now Part of Stryker
07.2023 - 06.2025
- Led planning and execution of 150+ annual HCP educational programs, including medical congresses, cadaveric labs, advisory boards, speaker programs, and hands‑on training events.
- Developed and implemented a strategic society engagement plan that aligned with organizational objectives, targeting key medical societies, events, and collaboration opportunities. Fostered strong relationships with Key Opinion Leaders (KOLs), resulting in a 30% increase in brand visibility and mindshare at major meetings.
- Identified high‑impact abstract opportunities and KOL presenters, enhancing thought leadership through podium presentations and hands‑on lab leadership.
- Partnered cross‑functionally with marketing, medical affairs, and compliance to ensure all programs met regulatory standards and business objectives.
- Managed end‑to‑end event logistics and budgets, including vendors, travel, registrations, booth setup, branding, and educational content dissemination, ensuring consistent messaging and on‑budget delivery.
Physician Programs Marketing Associate
Vertos Medical
03.2021 - 07.2023
- Led the execution of physician-focused educational initiatives, including society meetings, peer-to-peer programs, and proctoring engagements that resulted in a 15% increase in physician participation and brand adoption.
- Contributed to the development of training programs, working closely with field reps, KOLs, and marketing teams to gather valuable experience and knowledge that supported program success.
- Ensured compliance by streamlining HCP consulting agreements and improving processing times.
- Collaborated with internal teams to support content development, ensuring the materials were aligned with educational needs and organizational goals.
- Played a key role in expanding brand awareness through digital and print campaigns, significantly increasing HCP engagement.
GPO Pricing Associate
Applied Medical
03.2019 - 03.2021
- Managed the customer order process by ensuring all pricing issues were researched and resolved within assigned Group Purchasing Organization (GPO) portfolio, ensuring alignment with pricing agreements.
- Supported customer relations through effective communication and providing financial insights to internal teams.
Field Operations Representative
Applied Medical
08.2018 - 03.2019
- Supported product evaluations and closely monitored customer purchasing patterns, contributing to financial reporting and product adoption.
- Collaborated with sales teams to drive the conversion of hospital systems to our products by presenting financial and quality benefits.
Sales and Marketing Associate
Wallcur, LLC
02.2017 - 08.2018
- Managed customer relationships by handling inbound leads and ensuring all customer data, authorization forms, and purchase orders were completed accurately.
- Managed online platforms and supported marketing efforts, driving awareness and engagement for products.
Education
Bachelor of Science - Business Administration, Management
California State University, San Marcos
San Marcos, CA05-2017
Skills
- Program Strategy, Execution and Management
- Cross‑Functional Collaboration
- Analytical Problem Solving
- HCP Engagement, Contracting and Honoraria Management
Timeline
Product Manager, HCP Engagement
Edwards Lifesciences
06.2025 - Current
Professional Relations and Events Manager
Vertos Medical, Now Part of Stryker
07.2023 - 06.2025
Physician Programs Marketing Associate
Vertos Medical
03.2021 - 07.2023
GPO Pricing Associate
Applied Medical
03.2019 - 03.2021
Field Operations Representative
Applied Medical
08.2018 - 03.2019
Sales and Marketing Associate
Wallcur, LLC
02.2017 - 08.2018
Bachelor of Science - Business Administration, Management
California State University, San Marcos