Courtney Hill
Durham,NC
Summary
Dedicated marketing professional with history of meeting company goals while utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Marketing and Customer Support Manager
Bootstrap Brands
Hillsborough, NC
06.2021 - 07.2022
- Developed and maintained content for HappyWax.com product listings
- Developed and executed weekly emails and SMS content
- Managed social media influencer program
- Managed product packaging creative
- Executed marketing calendar, promotions, and new product launches
- Corresponded with customers across multiple sales channels
- Utilized Zendesk as main CRM system
- Maintained a weekly department CSAT of 95%
- Managed off shore customer support leads
- Created customer support strategy to increase customer retention
- Monitored metrics and developed actionable insights to improve efficiency and performance
Owner
Cactus Tea Co
03.2017 - 01.2022
- Built successful online business from ground up, collecting capital, setting up online presence and managing customer interactions
- Promoted business on social media platforms to maximize brand identity and generate revenue
- Increased web traffic by improving navigation, creating dynamic media sections, and adding social media plugins through e-commerce platforms like Squarespace and Shopify
- Analyzed traffic and conversion trends and developed strategies to improve traffic through SEO keywords
- Printed and sold originally designed graphic t-shirts and accessories
- Participated in pop-up markets to promote company and generated $500+ revenue per market
Online Specialist
Perry's Diamonds & Estate Jewelry
Charlotte, NC
10.2019 - 06.2021
- Photographed, edited, and composed descriptions of merchandise for posting to online storefronts and auction sites averaging $100K in monthly revenue
- Monitored advertising campaign results utilizing Excel and work with marketing teams to decide where to allocate funds
- Curated relevant content for Pinterest account with growing follower amount of 2.6K
- Raised awareness for local community non-profit organizations through fundraising events and digital marketing campaigns
Service Manager
Firebirds Wood Fired Grill
Charlotte, NC
10.2018 - 07.2019
- Responsible for hiring, training, and creating weekly schedule for serving staff of 30 people
Bartender
Firebirds Wood Fired Grill
03.2018 - 10.2018
Server
Firebirds Wood Fired Grill
09.2017 - 03.2018
Pandora Sales Consultant
Bailey's Fine Jewelry
Greenville, NC
10.2013 - 08.2017
- Consistently met or exceeded monthly sales goals by 10%
- Responsible for organizing displays for seasonal collections
- Tracked inventory, documented discrepancies, and maintained over all count
Education
Digital Media & Marketing Certification -
Duke University
03.2021
Bachelor of Science - Fashion Merchandising, Minor in Communication
East Carolina University
05.2017
Skills
- Social Media
- Canva
- Hiring
- Inventory
- Marketing
- Excel
- Word
- Retail
- Sales
- Customer Service
- Luxury Goods
Certification
Digital Marketing Certified Associate
ServSafe Certified
Achievements & Distinctions
- Gamma Sigma Sigma National Service Sorority Sept 2014 – May 2017
- Lifetime Girl Scout Member 2002 – Present
- SPCA small animal foster Sept 2021 - Present
Timeline
Marketing and Customer Support Manager
Bootstrap Brands
06.2021 - 07.2022
Online Specialist
Perry's Diamonds & Estate Jewelry
10.2019 - 06.2021
Service Manager
Firebirds Wood Fired Grill
10.2018 - 07.2019
Bartender
Firebirds Wood Fired Grill
03.2018 - 10.2018
Server
Firebirds Wood Fired Grill
09.2017 - 03.2018
Owner
Cactus Tea Co
03.2017 - 01.2022
Pandora Sales Consultant
Bailey's Fine Jewelry
10.2013 - 08.2017
Digital Media & Marketing Certification -
Duke University
Bachelor of Science - Fashion Merchandising, Minor in Communication
East Carolina University
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