COURTNEY L. QUATRARA
Wake Forest,NC
Summary
Accomplished hospitality sales professional with over 25 years of extensive experience in hotel operations, group and transient sales, and revenue management. Industry veteran with strong career growth in both branded and independent hotels. Proven record of strong client focus, revenue growth, and team leadership & development. Highly motivated and goal-oriented focus on evolving travel and economic trends.
Overview
26
26
years of professional experience
Work History
Corporate Director of Sales
Narsi Hotels
Durham, NC
01.2025 - 01.2026
- Cultivated partnerships with local businesses to drive community engagement and promote hotel events.
- Analyzed market trends and competitor offerings to inform pricing strategies and boost revenue generation.
- Championed relationship building, cross-collaboration and mentorship throughout strategic partners.
- Increased market share by identifying new business opportunities and executing strategic initiatives to capture them successfully.
- Developed strategic partnerships for business growth and expansion, strengthening the corporate network.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
Market Director of Sales, Cary Hotels
CMC Hotels
Cary, NC
07.2023 - 01.2025
- Analyzed market trends to identify growth opportunities and inform strategic planning initiatives.
- Negotiated contracts with major accounts, ensuring favorable terms aligned with company objectives.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Designed tailored catering packages based on client needs and preferences.
- Implemented feedback mechanisms to continuously improve catering offerings and client experiences.
- Increased event bookings by developing and implementing effective catering sales strategies.
- Consistently exceeded both quarterly and annual sales goals.
- Managed post-event follow-up process, soliciting feedback from clients to continually refine services offered.
- Organized corporate meetings, special events and social occasions to satisfy client requirements and increase facility revenues.
Director of Sales
CMC Hotels
Cary, NC
04.2022 - 07.2023
- Led sales strategy development to enhance revenue growth across multiple properties.
- Analyzed market trends to identify new business opportunities and optimize pricing strategies.
- Cultivated relationships with key clients to drive repeat business and customer loyalty initiatives.
- Mentored sales team, providing training on best practices and performance improvement techniques.
- Directed contract negotiations, ensuring favorable terms that maximize profitability for the organization.
- Enhanced customer satisfaction levels by addressing concerns promptly and providing tailored solutions.
- Launched in-house catering program successfully, coordinating marketing initiatives, menu design and implementation and comprehensive pricing and packages.
- Established pricing strategies to maintain competitive pricing and maximize profits.
Sales Manager
CMC Hotels
Raleigh, NC
04.2021 - 04.2022
- Developed and executed strategic sales plans to enhance market penetration.
- Led cross-functional teams to achieve revenue targets through effective collaboration.
- Analyzed sales data to identify trends, driving informed decision-making processes.
- Cultivated strong relationships with key clients, enhancing customer satisfaction and loyalty.
- Monitored competitor activities to refine tactics and maintain competitive advantage.
- Consistently met or exceeded quarterly sales targets through diligent effort and persistence in closing deals.
Business Travel Sales Manager
Hilton Raleigh North Hills
Raleigh, NC
10.2018 - 03.2020
- Maintains consistent and personalized communication with clients and key decision makers for both local and national negotiated accounts.
- Solicits new business frequently through cold calling, site inspections, trade shows, and existing customer base.
- Completes all requests for proposal (RFPs) thoroughly and efficiently with a strong focus on increasing customer loyalty and property RevPar/occupancy within transient market.
- Attends weekly revenue meetings to identify booking trends and rate structures occurring within the competitive set.
- Continues to build networking opportunities both locally and nationally, with memberships upheld with NCBTA, GBTA, and Raleigh Chamber of Commerce.
- Fluent within all proprietary tools used to track emerging business travel and potential pricing adjustments across all market segments.
- Proven consistent rate and revenue growth for new and established negotiated accounts aligned with competitor hotels and CBRE annual projections.
Group Rooms Coordinator
Hilton Raleigh North Hills
Raleigh, NC
04.2015 - 10.2018
- Managed and satisfied conference leaders and attendees with open and continuous communication regarding group room blocks, reservations, and contractual details.
- Created and controlled all event guest room blocks within Hilton system to ensure availability of contracted inventory, rate, and amenities offered.
- Coordinated with Sales team regarding VIP accommodations, client-specific requests and room block expirations and updates.
- Gatekeeper of Pyramid Hotel Group weekly report provided from property to corporate office, communicating all aspects of operations and Sales bookings/revenue respectively.
- Organized weekly group pick-up meetings with internal team and revenue manager to ensure adherence to room block requirements as well as adjustments to block details when necessary.
- Attended pre-convention meetings with management team and conference leaders to provide concise group block updates and coordinate personal requirements or requests for VIPs and noted guests.
- Conferenced daily with remote revenue director to coordinate strategies geared towards the maximization of sell-out efficiency within specific booking windows.
Teller Supervisor
Carolina First Bank
Bluffton, SC
02.2007 - 10.2010
- Worked directly with Branch Manager to foster superior customer service, knowledge of bank products and services, daily vault balancing, and adherence to all mandatory procedures and follow through.
- Motivated and coached teller staff towards development and achievement of branch and individual sales goals.
- Monitored and researched missing deposits, encoding errors, and miscellaneous client requests.
- Completed and administered all performance reviews for teller staff as well as required disciplinary action.
Front Office Manager
Turf Valley Resort & Conference Center
Ellicott City, MD
07.2004 - 04.2005
- Managed all scheduling, shift requirements, staff meetings, and team building exercises for the front office department.
- Maintained policies for security of employee cash handling, guest security, and emergency procedures.
- Interviewed and onboarded all front office and bell staff candidates while supervising all necessary training to ensure development and success of team members and guest satisfaction.
- Detailed incoming group blocks and reservations daily to ensure proper room assignments, amenity deliveries, and VIP arrivals.
- Responded directly to any guest requests, concerns, accidents, or required follow-up to ensure optimal customer satisfaction and loyalty.
Assistant Front Office Manager
Hyatt Hotels
Charlotte, NC
07.2002 - 04.2004
- Reported to Director of Rooms and oversaw the daily procedures, conduct, expectations of service and daily duties of front office, concierge, and bell staff.
- Acted in dual role as Housekeeping Supervisor while providing weekly shift scheduling, team assistance, guest room inspections, and monthly inventory completion.
- Participated in Manager on Duty program and facilitated efforts to address any and all issues, concerns, or team/guest inquiries in accordance with hotel policy during and post shift.
- Coordinated with events management team regarding all incoming groups, room blocks, and details for optimal attention to detail.
Front Desk Manager
Interstate Hotels
Charlotte, NC
01.2000 - 07.2002
- Resolved all guest complaints and concerns to foster exceptional customer service.
- Conducted daily pre-shift meetings with team members to inform and execute all pertinent and required tasks.
- Budgeted, ordered, and managed all inventory for hotel gift shop and front office supplies.
- Offered support, training, counseling, and development of front office and bell staff.
Education
High School Diploma -
Santa Teresa High School
Santa Teresa, NM1998
Skills
Client Relationship Building
Territory Sales Management
New Business Development
Market & Revenue Analysis
Complex Negotiations
Operations/Team Management
Highly Organized
Microsoft Office
Adobe Creative Suite
TravelClick
Agency360
Hilton OnQ/R&I
Delphi FDC
AWARDS
HILTON RALEIGH NORTH HILLS EMPLOYEE OF THE MONTH OCTOBER 2015 APRIL 2017, HILTON RALEIGH NORTH HILLS EMPLOYEE OF THE YEAR 2017, PYRAMID HOTEL GROUP MILLIONAIRES CLUB AWARD 2019
Timeline
Corporate Director of Sales
Narsi Hotels
01.2025 - 01.2026
Market Director of Sales, Cary Hotels
CMC Hotels
07.2023 - 01.2025
Director of Sales
CMC Hotels
04.2022 - 07.2023
Sales Manager
CMC Hotels
04.2021 - 04.2022
Business Travel Sales Manager
Hilton Raleigh North Hills
10.2018 - 03.2020
Group Rooms Coordinator
Hilton Raleigh North Hills
04.2015 - 10.2018
Teller Supervisor
Carolina First Bank
02.2007 - 10.2010
Front Office Manager
Turf Valley Resort & Conference Center
07.2004 - 04.2005
Assistant Front Office Manager
Hyatt Hotels
07.2002 - 04.2004
Front Desk Manager
Interstate Hotels
01.2000 - 07.2002
High School Diploma -
Santa Teresa High School