Heidi Boyce
Chester,Virginia
Summary
Seasoned Corporate Director of Sales with strong background in strategic planning, team leadership, and financial management. Skills include negotiation, conflict resolution, and decision making. Notable contributions to revenue growth and operational efficiency in previous roles. Strong focus on creating collaborative work environments that empower teams to achieve business objectives.
Overview
13
13
years of professional experience
4019
4019
years of post-secondary education
Work History
Corporate Director of Sales
Liberty Senior Living
01.2025 - Current
- Oversee sales operations for 23 communities, driving occupancy, revenue growth, and overall performance
- Increased company occupancy in 6 months from 83% to 87% through targeted sales strategies and cross-functional collaboration
- Recruited, trained, and coached regional directors of sales and sales specialists, enabling achievement of performance goals
- Developed and executed strategic marketing and lead generation initiatives, enhancing referral partnerships and optimizing digital leads
- Analyzed sales performance metrics, forecasting, and CRM data to refine strategy and boost conversion rates
- Collaborate cross-functionally with Operations, Executive Directors, and Marketing to align pricing, positioning, and customer experience with market demand
Regional Director of Sales, Independent Living, CCRC
Sunrise Senior Living
01.2022 - 01.2025
- Oversaw 10 CCRC communities, enhancing occupancy and revenue growth while improving portfolio performance
- Increased portfolio occupancy from 71% to 85% through targeted sales strategies and cross-functional collaboration.
- Recruited, trained, and coached Directors of Sales and community sales teams to consistently exceed performance goals
- Optimized sales operations through effective CRM utilization, streamlined contract reviews, and improved lead management processes
- Develop strategic referral partnerships and lead community marketing events to increase lead generation and brand visibility
Regional Director of Business Development
Accordius Health
01.2020 - 01.2022
- Managed sales operations of 21 skilled nursing centers across the state of Virginia.
- Generated revenue growth at each SNF through census development and KPI monitoring across all locations
- Implement strategic marketing plans for each center
- Conduct C-level meetings with CMO, CNO, COO at area hospitals
- Recruitment of physicians and Medical Directors for each center
- Oversaw operations of skilled nursing centers
Territory Sales Director
Hearing Life
, Virginia
01.2018 - 01.2019
- Led team of 10 patient care coordinators and 8 hearing instrument specialists across 8 clinics in Virginia to enhance patient service delivery.
- Drove revenue growth at each clinic by monitoring KPIs and coaching staff to meet performance targets.
- Led sales strategy for regional market expansion and customer engagement initiatives.
- Developed training programs for sales staff on product knowledge and customer service.
- Collaborated with marketing team to create promotional materials and campaigns.
Senior Director of Sales and Marketing
Brookdale Imperial Plaza
01.2016 - 01.2018
- Directed operational strategies to enhance resident satisfaction and care quality.
- Managed budget allocations for facility improvements and service enhancements.
- Oversaw staff training programs to ensure compliance with health regulations.
- Trained individuals in independent living skills.
Multi-Facility Hospital Liaison
HCR ManorCare
11.2012 - 04.2016
- Managed leads in primary referral hospitals, coordinating discharge processes to ensure smooth transitions for patients to skilled nursing centers.
- Coordinated operations at Imperial and Richmond skilled nursing facilities to enhance patient care and operational efficiency.
- Coordinated patient admissions and discharges with healthcare teams.
- Educated families on care options and services available.
- Facilitated communication between physicians and nursing staff.
Education
Master of Arts - Leadership and Management
Liberty University
Lynchburg, VABachelor of Business Administration -
Averett University
Danville, VASkills
- Sales strategy
- CRM management
- Market analysis
- Revenue forecasting
- Lead generation
- Customer relationship management
Timeline
Corporate Director of Sales
Liberty Senior Living
01.2025 - Current
Regional Director of Sales, Independent Living, CCRC
Sunrise Senior Living
01.2022 - 01.2025
Regional Director of Business Development
Accordius Health
01.2020 - 01.2022
Territory Sales Director
Hearing Life
01.2018 - 01.2019
Senior Director of Sales and Marketing
Brookdale Imperial Plaza
01.2016 - 01.2018
Multi-Facility Hospital Liaison
HCR ManorCare
11.2012 - 04.2016
Master of Arts - Leadership and Management
Liberty University
Bachelor of Business Administration -
Averett University