Jessica Cook
North East
Summary
Results-driven professional with over 10 years of experience in revenue management, event planning, and sales. Develops lasting client rapport through knowledgeable support and consistent service. Proficient in advanced marketing, prospecting, and sales strategies to achieve revenue goals. Demonstrates success in building networks and supporting hotel management objectives. Excels at seeing the big picture and creating plans to achieve business objectives. Leverages data-driven insights to implement proactive solutions for cost-effective and timely results. Possesses strong communication, customer service, and problem-solving skills.
Overview
20
20
years of professional experience
Work History
Corporate Director of Sales
Kalahari Resorts & Conventions
Remote
2024.08 - Current
- Representing 5 Kalahari Resorts on a national level. Each resort averages 900 guestrooms along with 200,000 sq. ft. of meeting space and 10+ retail & restaurant outlets.
- Negotiate and close agreements for clients from various segments and monitored and analyzed performance metrics.
- Attends local and national meeting planner events to educate others about the Kalahari brand, including trade shows and lunch-and-learn events.
- Responsible for planning all site visits to the resort for potential new clients and ensuring their event meets their expectations.
- Achieve sales goal targets by cultivating and securing new customer relationships.
Corporate Director of Sales
Scott Enterprises
Erie
2019.04 - 2024.08
- Managed sales team & revenue for Peek'n Peak Resort, a golf & ski resort with 105 guestrooms, 70+ condos, and 20,000 sq ft. of meeting space.
- Managed the sales team and revenue for seven other hotels, ranging from IHG, Marriott, and Hilton brands.
- Led a team of 8 sales representatives & detailers, providing guidance, coaching and support.
- Interacted well with clients to build connections and nurture relationships.
- Created and executed plans for special sales events and trade shows including meeting planner site visits.
- Managed pipeline and monthly sales forecast to achieve goals and metrics through weekly sales meetings.
- Prepared and delivered oral and written sales reports and presentations to ownership.
Senior Sales Manager
White Lodging
Erie
2015.05 - 2019.03
- Responsible for selling 392 guest rooms and a convention center with over 100,000 square feet of meeting space to the corporate and non-profit segments both locally and nationally
- Achieved Chairman’s Club in 2016, 2017, & 2018 (Top 10% of sales managers within White Lodging)
- Awarded Chairman’s Club PLATINUM status (2016 & 2017) for achieving 115% on all metrics of my revenue goal
- Onboarding trainer for new sales managers and coordinators to prepare them for objections that their clients may have in the sales process as well as banquet knowledge within a full service atmosphere.
- Implemented sales blitzes for the Bayfront Collection in feeder cities such as Pittsburgh, Cleveland, and Buffalo which generate new contacts and hot leads for the Convention Center & Hotels.
Sales Director
PILLAR HOTELS & RESORTS
Erie
2013.10 - 2015.05
- Successfully managed the revenue for Fairfield Inn Erie & Homewood Suites Erie.
- Maintained and grew the relationships with clients and operations team.
Regional Sales Manager
B.F. SAUL MANGEMENT
Sterling
2011.12 - 2013.10
- Fulfilled a critical role ensuring the success of sales in the business transient market
- Held a multi hotel sales role including Holiday Inn Dulles and Holiday Inn Express Reston/Herndon
- Completed all corporate RFP responsibilities and made sure my hotel was considered one of the top hotels in the Metro area
- Focused on outside sales calls to create more local business and offered preferred corporate rates
Government Senior Sales Manager
DLT SOLUTIONS
Herndon
2010.12 - 2011.12
- Cultivated new business with federal government agencies while working with other software vendors to ensure the end user is consulted on the appropriate product
- Experienced value added reseller for Symantec, NetApp, and Quantum
- Built relationships and meet with vendors weekly to work together on upcoming budgeted federal projects.
Assistant Property Manager
BOZZUTO MANAGEMENT
Arlington
2008.12 - 2010.12
- Tasks included leasing upscale apartments, completing outreach marketing, implementing retention events, and performing all accounting duties
- Managed all procedures such as rent collection, posting rent, accounting month end, and maintaining a low delinquency
- Supervised the sales and service associates and demonstrated leadership skills.
Internship Student
Amelia Island Plantation
Fernandina Beach
2007.05 - 2007.08
Internship Student
Walt Disney World College Program
Orlando
2005.12 - 2006.05
Education
Bachelor of Science - Tourism And Hotel Management
Slippery Rock University of Pennsylvania
Slippery Rock, PA12.2008
Skills
- Delphi
- FOSSE
- Salesforce
- CVENT
- Knowland
- Hotelligence/Agency360 /TravelClick,
- Galaxy & Lightspeed
- Salespro
- Hilton & Marriott Sales Accredited
Timeline
Corporate Director of Sales
Kalahari Resorts & Conventions
2024.08 - Current
Corporate Director of Sales
Scott Enterprises
2019.04 - 2024.08
Senior Sales Manager
White Lodging
2015.05 - 2019.03
Sales Director
PILLAR HOTELS & RESORTS
2013.10 - 2015.05
Regional Sales Manager
B.F. SAUL MANGEMENT
2011.12 - 2013.10
Government Senior Sales Manager
DLT SOLUTIONS
2010.12 - 2011.12
Assistant Property Manager
BOZZUTO MANAGEMENT
2008.12 - 2010.12
Internship Student
Amelia Island Plantation
2007.05 - 2007.08
Internship Student
Walt Disney World College Program
2005.12 - 2006.05
Bachelor of Science - Tourism And Hotel Management
Slippery Rock University of Pennsylvania