Craig Goossen
Phoenix,AZ
Summary
An experienced and proven servant leader equipped with nuanced expertise in business, marketing, finance, change management, people management, and relationship building.
Overview
36
36
years of professional experience
Work History
Vice President of Sales
Southern Glazer's Wine And Spirits
11.2019 - Current
- Responsible for multi-channel sales execution
- Commitment to meaningful relationships through successful supplier performance and high-level customer service
- Deft in planning and goal achievement, while energizing the salesforce
- Passionate focus on employee talent development and performance while being an active purveyor of our company culture.
Director of Sales On Premise
Southern Glazer's Wine And Spirits
07.2018 - 10.2019
- Responsible for sales and performance of all spirit supplier goals, initiatives, and account optics.
Trade Development Manager
Southern Glazer's Wine And Spirits
07.2011 - 06.2018
- Responsible for 80 - 120 supplier portfolios annually
- Worked directly with suppliers relating, but not limited, to goal attainment, brand strategy, profit, inventory, purchasing and local marketing
- Working directly with sales channels to execute plan and achieve budget via quality gross profit and programming.
Director of Operations
Goossen Tutor Promotions
01.2002 - 06.2011
- Developed and coordinated live televised boxing events shown on ESPN, Fox Sports Net, Telemundo, Univision, HBO and Showtime
- Primary point-of-contact for media, television production, fight/boxing camps, and host sites
- Creation of company website, expansion of company profile and branding of company properties
Director of Operations & Promotions
America Presents Boxing
09.2000 - 01.2002
- Acted as primary point-of-contact for media, television production and fighters
- Developed and managed event creation from promotion launch to airtime.
Sales
Southern Wine And Spirits California
01.1993 - 01.2000
- Sales
- Worked in several facets of the company, starting in the Chain sales, and moving into the Broad Market as a sales consultant, specialist/overlay and management in multiple channels.
Management
Joy Entertainment, Inc.
01.1988 - 01.1993
- Sales
- Regionally managed independent music stores for a Seattle based company that owned 6 stores in Southern California and 3 stores in Washington State, in addition to radio stations in Seattle.
Education
Glendale Community College & Los Angeles Community College
1990
Skills
- Sales and Marketing
- Resource Deployment
- Interpersonal and Written Communication
- Outreach Initiatives
- Multichannel Marketing
- Managing Budgets
- Profit Growth Strategies
- Goals and Performance
- Data Analysis
- Team Mentorship
- P&L Responsibility
- Staff Management
- Sales Forecasting
Accomplishments
SGWS National Cultural Collective Executive Committee
USBG Arizona Chapter Member
Class of 2023 SGWS ELP Cohort
Service Commitments
Vice President and Founder, Good Soles Non-Profit
Family owned and operated 501c3 non-profit organization, bringing shoes to children in need in Arizona. In the 7 years since our inception, our family has provided shoes to over 2,000 pairs of shoes and $15,000 to foster children in Arizona.
SGWS Blood Drive Coordinator
2016-current
Timeline
Vice President of Sales
Southern Glazer's Wine And Spirits
11.2019 - Current
Director of Sales On Premise
Southern Glazer's Wine And Spirits
07.2018 - 10.2019
Trade Development Manager
Southern Glazer's Wine And Spirits
07.2011 - 06.2018
Director of Operations
Goossen Tutor Promotions
01.2002 - 06.2011
Director of Operations & Promotions
America Presents Boxing
09.2000 - 01.2002
Sales
Southern Wine And Spirits California
01.1993 - 01.2000
Management
Joy Entertainment, Inc.
01.1988 - 01.1993
Glendale Community College & Los Angeles Community College
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