Hi, I’m
CRAIG GRONOWSKI
Chicago,IL
Summary
Results-driven Sales Representative and Designer with over 13 years of diverse experience in the contract interior design industry. Utilizing invaluable insights gained while specifying at leading design firms, my dedication lies in refining innovative problem-solving solutions catered to the needs of all specifiers. I am eager to leverage my extensive network of established relationships while actively seeking new prospects to bolster sales performance and drive growth for Formica.
Overview
13
years of professional experience
Work History
HumanscaleChicago, IL
A&D Sales Representative
01.2024 - 11.2024
Job overview
- Reintroduced the brand to the Chicago market after a four-year lapse in A&D representation
- Strengthened connections with existing stakeholders while prospecting new leads
- Met monthly performance targets and appointment quotas
- Maintained over 10 weekly appointments and outreach efforts
- Produced multiple industry events to activate the Fulton Market showroom
- Designed targeted collateral to enhance engagement for showroom events
- Performed continuous market research to identify sales opportunities
LightologyChicago, IL
Outside Sales
09.2022 - 09.2023
Job overview
- Strategically integrated alongside a 15-person national sales team to enhance existing accounts and pitch to the broader A&D community in Chicago
- Consistently aligned efforts with EBITDA team goals to achieve targets
- Co-developed and brought to market company-first internal design service offerings in collaboration with Marketing Director
- Collaborated directly with Marketing Director and sales team to produce design service collateral such as renderings and curated specification packages for clients
- Maintained 8-10 appointments, project calls, and design service presentations per week
Icon ModernChicago, IL
Sales + Design Consultant
08.2019 - 07.2022
Job overview
- Exceeded 2021 sales goals for A&D and furniture dealer accounts by 15%, securing the company's largest order to date
- Delivered turnkey solutions to a breadth of leading specifiers, streamlining specialized support customized for each specific office or project
- Leveraged advanced CRM capabilities (Salesforce) to meticulously track and manage all account activities, leads, appointment notes, and follow-up campaigns
- Actively engaged with design community organizations such as DIFFA, ASID, and IIDA to spearhead and coordinate a diverse range of successful and brand enhancing events
BuzziSpaceChicago, IL
Business Development Associate
01.2018 - 04.2019
Job overview
- Grew account performance through acoustic trainings and consultations customized to each A&D and furniture dealer specifier
- Established business plans which successfully identified opportunities within various relevant market segments
- Sales goals achieved through strategic business plan implementation
- Seamless customer service was delivered across all client touchpoints: from in depth project calls, in person meetings, acoustic calculations, to orders placed
- Project opportunities, account activity, appointment updates, and pipeline details continuously logged in the CRM platform (Podio)
GenslerChicago, IL
Interior Designer
11.2014 - 01.2018
Job overview
- Conceptualized and delivered acclaimed workplaces in tech, media, and consumer goods practice areas
- Developed comprehensive finish palettes and furniture packages driven by client needs, feedback, and industry research
- Performed occupancy surveys across multiple accounts to enhance change management, satisfaction, and usability for all occupants
- Provided strategic product feedback and recommendations to top manufacturers, contributing to improved product launches and alignment with specific market segments
- Spearheaded multiple design leading industry events for DIFFA and IIDA
HOK & HOK Product DesignChicago, IL
Interior & Product Designer
06.2012 - 11.2014
Job overview
- Designer and consultant on the development of collaborative furniture pieces for Allsteel: Clubhouse & Reflect Lounge Chair
- Contributions included concept and design development, market opportunity research, project brief development, competitive analysis research, and prototype presentations to leading A&D firms and end users
Education
The Illinois Institute of Art - ChicagoChicago, IL
Bachelor of Arts
06.2010
University Overview
- Recipient: Best in Show, Senior Portfolio Exhibition
Skills
- New Business Development
- Account Experience Management
- Strategic Relationships
- Product Presentations
- Brand Messaging
- Marketing & Collateral
- A&D Industry Trends
- Business Plan Strategy
- Creative Problem Solving
- Training / Digital Tool Demonstration
- CAD & Graphic Design Software Fluency
Timeline
A&D Sales Representative
Humanscale
01.2024 - 11.2024
Outside Sales
Lightology
09.2022 - 09.2023
Sales + Design Consultant
Icon Modern
08.2019 - 07.2022
Business Development Associate
BuzziSpace
01.2018 - 04.2019
Interior Designer
Gensler
11.2014 - 01.2018
Interior & Product Designer
HOK & HOK Product Design
06.2012 - 11.2014
The Illinois Institute of Art - Chicago
Bachelor of Arts
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