Craig Marshall
DCT
Phoenix,AZ
14
years of professional experience
Dynamic Sales Manager with expertise in sales forecasting, strategic planning, and relationship building. Proven track record in driving revenue growth and enhancing customer engagement through effective team leadership.
Work History
Sales Manager/Partnership Consultant
6 Months- Analyzed market trends to identify growth opportunities and improve sales performance.
- Identified supply chain opportunity gaps and implemented processes to maximize efficiency and dramatically increase sales
- Analyze customer and market trends to identify growth opportunities and improve sales performance.
- Collaborate with cross-functional teams to align sales efforts with company objectives.
- Lead, coach, and mentor 5 direct reports on best practices, product knowledge and cultivating customer relations
Key Account Manager
5 Months- Managed key account relationships, ensuring alignment with business objectives and fostering long-term partnerships.
- Managed key client relationships, ensuring alignment with business objectives and fostering long-term partnerships.
- Managed distributor network Key Account Managers to increase distribution and promotional activity
- Gained 400 new PODs
- Collaborated with internal teams to address client needs, ensuring timely resolution of issues and service delivery.
- Conducted regular performance reviews with clients, identifying opportunities for product expansion and improvement.
Division Sales Manager
2 Years 3 Months- Managed and trained team members to improve performance and achieve sales targets.
- Increased division sales by implementing strategic sales plans and collaborating with team members.
- Implemented effective sales forecasting techniques, supporting informed decision-making for division leadership.
- Expanded company presence in underrepresented markets by building strategic partnerships and attending industry events.
- Analyzed sales data to identify trends, informing strategic decision-making processes.
- Collaborated with marketing to align promotional strategies with sales objectives.
- Established strong relationships with key clients, fostering loyalty and repeat business.
- Developed strong relationships with key clients to enhance customer satisfaction and drive revenue growth.
National Account Manager
2 Years 2 Months- Managed key national accounts, ensuring alignment with company goals and customer expectations.
- Led strategic account development initiatives to enhance client relationships and drive sales growth.
- Collaborated with cross-functional teams to develop tailored marketing strategies for diverse client needs.
- Analyzed market trends and competitive landscape to identify opportunities for account expansion.
- Established performance metrics for account management processes, enhancing efficiency and accountability.
- Mentored junior team members on best practices in account management and client engagement strategies.
- Conducted regular business reviews with clients, fostering collaboration and identifying areas for improvement.
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales and revenue.
Regional Sales Manager
5 Years 1 Month- Led a high-performing sales team, fostering collaboration and accountability to achieve targets.
- Developed and executed sales strategies to enhance market penetration across regional territories.
- Built strong relationships with key accounts, driving customer loyalty and retention initiatives.
- Analyzed market trends and competitor activities to inform strategic planning and decision-making.
- Implemented training programs for team members to improve product knowledge and sales techniques.
- Managed budgets effectively, optimizing resource allocation to maximize return on investment for campaigns.
- Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.
- Developed a successful sales team through individual coaching, performance management, and ongoing training.
Education
Bachelor of Science - Management
Skills
Sales forecasting
Sales processes
New business development
Solution selling
Sales presentations
Strategic planning
Goals and performance
Sales coaching
Timeline
Sales Manager/Partnership Consultant
DCT
03.2026 - CurrentRead More
Key Account Manager
Mother Road Brewing
08.2025 - 01.2026Read More
Division Sales Manager
Oliver Winery
02.2023 - 05.2025Read More
National Account Manager
Deschutes Brewery
01.2018 - 03.2020Read More
Regional Sales Manager
Deschutes Brewery
12.2012 - 01.2018Read More
Arizona State University
Bachelor of Science from Management
Read More