Craig Naparstek

Effectively lead all sales activities from a model home resulting in the development of prospects into homebuyers by building strong relationships, demonstrating the value of a new K. Hovnanian Home and guiding them through the purchasing process.

• Increased new home sales through a penchant for problem solving, understanding the competitive market, handling objections, implementing effective sales strategies and strong closing techniques.
• Generated leads by hosting and participating in industry events, networking opportunities, and utilizing social media marketing techniques.
• Demonstrated model / QMI homes and home sites and guided customers through blueprints and site plans to ensure a smooth transaction.
• Collaborated with mortgage companies offering special grants and mortgage financing programs to satisfy customer financial needs, resulting in higher conversion rates.
• Delivered an exceptional customer service experience with an overall 100% customer satisfaction score stating they would recommend K. Hovnanian Homes.

Founded a real estate business model that focused on delivering a full-service real estate experience while saving customers time and money by leveraging technology and proven industry techniques.

• Created a unique branding and marketing strategy that stood out amongst the competition increasing lead generation.
• Assisted homebuyers in navigating the complex real estate process, guiding them from pre-approval to closing.
• Conducted comprehensive market research to provide clients with accurate information on current trends and pricing strategies.
• Utilized advanced technology tools such as virtual tours to showcase properties more effectively, attracting more potential buyers online.
• Consistently stayed up-to-date on industry trends and best practices, attending professional development courses and seminars to better serve clients.

Managed all new home sales activities and assistants for up to three communities consisting of executive townhomes, single family homes and estate homes. Served as the main point of contact to deliver a luxury customer experience from a customer's first visit through move-in, resulting in an average customer survey rating exceeding 95% over several years.

• Increased executive townhome sales by over 300% year over year for the community of Laurel Ridge.
• Conducted regular competitive market analysis to ensure communities were priced competitively relative to the product offering.
• Represented the MD division as sales liaison to corporate by attending quarterly roundtable meetings designed to improve sales systems and processes.
• Consistently exceeded KPI's set by management resulting in achieving sales club (Trip) three consecutive years 2016-2018 and numerous awards including... "Peoples Choice" "Concierge Partner" "Above and Beyond".
• Enhanced sales team performance by providing regular training sessions on industry trends, product knowledge, and effective communication techniques.

Sales Consultant and team leader managing sales in a primary community of new construction single family homes and up to three additional closeout communities as cross sell opportunities.

• Increased new home sales by conducting thorough market research (CMA) and implementing effective marketing and sales strategies.
• Utilized CRM software to tailor phone, text and email communication efforts for maximum effectiveness.
• Exceeded company KPI's resulting in being recognized as "National Sales Rep of the Week" and "2014 Sales Rep to Watch"
• Designated as team leader in charge of onboarding new hires, leading weekly sales huddle calls and special topic training mostly focused on mortgage scenarios and sales role playing.
• Contributed to the division sales/construction team atmosphere by organizing and coaching the sponsored company social league softball team.