Craig Powell
Modesto,CA
Summary
Dynamic sales leader with a proven track record at Pool Corp/Lincoln Aquatics, excelling in key account management and client relationship building. Spearheaded initiatives that significantly increased commercial revenue, leveraging sales presentations and consultative selling to exceed targets. Demonstrated expertise in CRM proficiency and fostering long-term partnerships for sustained growth.
Overview
34
34
years of professional experience
Work History
Commercial Business Development Manager
Pool Corp/ Lincoln Aquatics
10.2004 - Current
- Managed an extensive portfolio of accounts, ensuring timely and accurate documentation, reporting, and follow-up on all business development activities.
- Collaborated closely with senior management on devising effective go-to-market strategies for new products or services.
- Identified upselling opportunities within existing client base, generating additional revenue streams for the company.
- Provided exceptional customer service, resolving concerns promptly and ensuring repeat business from satisfied clients.
- Enhanced customer satisfaction by addressing their needs proactively and providing customized solutions.
- Developed strategic partnerships with key industry players for mutual growth and expansion.
- Participated actively in industry associations, networking events and forums to enhance brand visibility in the sector.
- Increased commercial revenue by identifying and securing new business opportunities.
- Achieved consistent sales growth by establishing strong relationships with key accounts and nurturing long-term partnerships.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Represented company and promoted products at conferences and industry events.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Regional Sales Manager
US Filter
11.2021 - 10.2024
- Increased regional sales by implementing strategic marketing plans and nurturing key client relationships.
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
- Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
- Developed and maintained positive relationships with clients in assigned sales territories.
- Conducted product demonstrations and presentations to potential clients to capture more sales.
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
- Ensured customer satisfaction by addressing inquiries promptly, resolving issues, and providing exceptional service.
- Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
- Analyzed competitor offerings to devise targeted sales pitches, effectively differentiating our products from competitors in the marketplace.
- Managed accounts to retain existing relationships and grow share of business.
- Built relationships with customers and community to establish long-term business growth.
Regional Sales
Lincoln Aquatics
03.1991 - 09.2000
- Exceeded regional sales targets consistently by cultivating strong relationships with key clients and partners.
- Increased regional sales by implementing targeted marketing strategies and fostering strong relationships with key clients.
- Increased regional sales by implementing effective field strategies and fostering strong relationships with clients.
- Boosted regional sales by establishing strong relationships with key accounts and delivering exceptional customer service.
- Spearheaded regional sales efforts, cultivating strong client relationships that contributed to revenue growth over time.
- Boosted regional sales figures, executing targeted marketing campaigns tailored to diverse market segments.
Education
Bachelor of Arts - Economics
California State Univesity At Chico
Chico, CA05-1986
Skills
- Sales Presentations
- Key Account Management
- Brand Awareness
- CRM proficiency
- Territory Management
- Competitive intelligence
- Client Relationship Building
- Training and mentoring
- Client Consultations
- Customer Acquisition
- Account Management
- Consultative and relationship selling
Timeline
Regional Sales Manager
US Filter
11.2021 - 10.2024
Commercial Business Development Manager
Pool Corp/ Lincoln Aquatics
10.2004 - Current
Regional Sales
Lincoln Aquatics
03.1991 - 09.2000
Bachelor of Arts - Economics
California State Univesity At Chico
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