CRAIG RENNEY
Delray Beach,FL
Summary
SaaS sales executive with over 5+ years of experience in driving revenue growth for Mid-Market and Enterprise K-12 accounts. Demonstrated success in achieving quotas, generating pipelines, and executing strategic, solution-based sales. Expertise in forming partnerships with education leaders and managing district-level sales cycles. Proficient in Salesforce and data-driven strategies, committed to exceeding sales targets.
Overview
7
7
years of professional experience
Work History
Strategic Account Executive
Newsela
01.2025 - Current
- Own and manage Mid-Market and Enterprise territories, responsible for the full-cycle sales process, including prospecting, pipeline creation, forecasting, and solution alignment.
- Achieved Q1 quota within the first month in the field, demonstrating accelerated proficiency and market penetration.
- Planned and executed two high-impact regional roadshows, securing 10+ executive-level, in-person district meetings and generating significant ROI.
- Develop comprehensive strategic account plans, leveraging insights from funding streams, demographic data, and state initiatives to maximize win rates and deal size.
Account Executive II
Renaissance / Nearpod
06.2023 - 12.2024
- Managed the full sales cycle across four major territories (ID, OH, WI, IA), consistently leading consultative, solution-based sales aligned with district strategic goals and instructional priorities.
- Developed sophisticated territory strategies integrating funding insights, competitive analysis, market trends, and complex procurement processes.
- Prospected and qualified new growth opportunities through multi-channel outreach, driving consensus and long-term commitments across diverse district stakeholders.
Expansion Specialist
Renaissance / Nearpod
04.2022 - 06.2023
- Exceeded quota attainment (100%+) for tech-touch accounts by identifying and executing high-value cross-sell and upsell opportunities in collaboration with Customer Success teams.
- Designed and deployed targeted outbound campaigns that resulted in significant district expansion and product adoption.
- Managed the full renewal cycle from initial discovery through final purchase order completion.
Sales Development Representative
Renaissance / Nearpod
01.2021 - 04.2022
- Awarded SDR of the Year for achieving the top organizational performance metrics.
- Recognized with the 400 SQL Club distinction for significantly surpassing annual Sales Qualified Lead (SQL) generation goals.
- Executed high-volume outbound outreach, generating qualified pipeline and facilitating high-quality handoffs to Account Executives.
Food & Beverage Director
Bear Lakes Country Club
08.2018 - 08.2020
- Directed all dining and beverage operations, including full P&L oversight, budgeting, hiring, staff training, and performance management for a premium country club.
- Successfully led and executed large-scale events, consistently ensuring a premium service experience.
- Implemented operational efficiency improvements that streamlined service delivery and reduced labor costs.
Skills
- Mid-Market & Enterprise SaaS Sales
- Full-Cycle Revenue Generation
- Strategic Account Planning
- Solution Selling
- Negotiation
- Forecasting
- Customer Retention
- K-12 Funding & Policy Knowledge (ESSA)
- District Stakeholder Engagement
- Instructional Alignment
- Complex Procurement Processes
- Salesforce CRM
- Data-Driven Sales Tools
- Cross-Functional Collaboration
- Adaptability & Ambiguity Management
Core Competencies
Mid-Market & Enterprise SaaS Sales, Full-Cycle Revenue Generation, Strategic Account Planning, Solution Selling, Negotiation, Forecasting, Customer Retention, K-12 Funding & Policy Knowledge (ESSA), District Stakeholder Engagement, Instructional Alignment, Complex Procurement Processes, Salesforce CRM, Data-Driven Sales Tools, Cross-Functional Collaboration (Marketing, CS, Product), Adaptability & Ambiguity Management
Timeline
Strategic Account Executive
Newsela
01.2025 - Current
Account Executive II
Renaissance / Nearpod
06.2023 - 12.2024
Expansion Specialist
Renaissance / Nearpod
04.2022 - 06.2023
Sales Development Representative
Renaissance / Nearpod
01.2021 - 04.2022
Food & Beverage Director
Bear Lakes Country Club
08.2018 - 08.2020