Craig Rethman
Cumming,GA
Summary
Diligent professional offering experience in aggressively promoting and selling products to achieve company quotas and expectations. Accommodating, welcoming, and skilled in recommending merchandise based on individual requirements. Skilled in sales and customer relationship management, with background in diverse sales environments. Possess strong communication, negotiation, and strategic planning skills critical for success in sales roles. Demonstrated ability to increase customer satisfaction and loyalty through effective sales tactics and service excellence. Contributed to significant growth in client base and revenue in previous positions by identifying new opportunities and optimizing sales processes.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Sales Advisor
Owner-Operator
Denver, USA
01.2019 - Current
- Managed partner programs and identified business opportunities in Southeast Asia
- Developed and executed sales strategies for international companies with a global reach, resulting in increased revenue and market share
- Prepared and delivered appropriate presentations on products and services.
- Developed and maintained relationships with new and existing clients to increase sales revenue.
- Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
- Analyzed sales space capacities based on system parameters, securing high stock availability.
- Drove sales of company products and services by meeting with customers using strategic and organized approach.
- Attended trade shows and industry events to promote products and services.
- Recruited, hired and trained new hires to optimize profitability.
- Gathered customer feedback to improve sales strategies.
Senior Account Executive/Manager
Bomgar Corporation
Johns Creek, USA
03.2012 - 10.2018
- Achieved highest revenue for Bomgar's PAM offering and led the team in revenue closed in 2017
- Developed a pipeline for enterprise companies with $650 million+ in revenue
- Initiated contact with potential prospects and maintained the Bomgar CRM system
- Created strategic relationships with Fortune 500 companies in medical billing, pharmaceutical, and healthcare IT sectors
Enterprise Account Executive
Veeam Software
New York City Metro, USA
01.2011 - 03.2012
- Developed a new territory and promoted to develop a new sub-territory, achieving 126% growth in the Mid-Atlantic DC, Virginia, MD areas
- Implemented promotional strategies and focused on network and partner development
- Met with customers to learn about companies and propose additional products and services to meet business needs.
- Visited client sites for presentations and demonstrations of products.
- Created customized sales plans tailored to the needs of each account.
- Oversaw regional and local sales managers and staff.
- Developed and significantly grew assigned territory using strong engagement and marketing skills.
- Coached, developed and motivated team to achieve revenue goals.
Advertising/Director TV Commercials
Ogilvy/Playpus Production
Cape Town, South Africa
01.2000 - 02.2010
- Photographer/Director of PSA's in South Africa for various Aids awareness orphanages
- Managed relationships with external vendors including PR firms, media buyers.
- Increased company revenue by securing many type accounts.
- Maintained a comprehensive database of customer information for use in target marketing efforts.
- Negotiated contracts with media outlets for advertising placements.
- Developed and implemented advertising campaigns to increase brand awareness.
- Worked with internal stakeholders to ensure alignment between marketing efforts and business objectives.
Education
ITMI International Tourism Management Institute
San Francisco12.2018
Master of Science - Marketing Management And Research
Stellenbosch University
Stellenbosch 11.2001
Skills
- Business development
- Opening new markets
- Public speaking
- Territory assignment
- Coachable
- Adaptable
- Brand awareness
- Product demonstrations
- Sales strategies
- Competitor analysis
- Sales demonstration
Volunteer Experience
- Director of Golf, Northern Virginia Chapter, US Special Olympics, 05/2006, 09/2009
- Photographer/Director of PSA's, various Aids awareness orphanages, South Africa, 01/2000, 02/2006
- Volunteer, Atlanta Food banks
- Special needs Swim coach, Neverland Swim Academy, 11/2022, 06/2023
Awards
- Presidents Club, Veeam Software, Top 5% in Sales Revenue, achieving 167% of quota.
- Presidents Club, Bomgar Corporation, Top Sales recognition in both Enterprise and Mid-Market Space for 5 consecutive years.
Certification
- Tour Industry Management Diploma
- Toasmasters member
- Special Olympics Golf
Timeline
Sales Advisor
Owner-Operator
01.2019 - Current
Senior Account Executive/Manager
Bomgar Corporation
03.2012 - 10.2018
Enterprise Account Executive
Veeam Software
01.2011 - 03.2012
Advertising/Director TV Commercials
Ogilvy/Playpus Production
01.2000 - 02.2010
ITMI International Tourism Management Institute
Master of Science - Marketing Management And Research
Stellenbosch University
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