CRAIG TURNBULL
Winder,GA
Summary
Results-driven Sales Executive with 15+ years of success in HCM, payroll, SaaS, digital transformation, and managed IT services. Proven track record of exceeding quota, generating executive-level opportunities, and building multi-million-dollar pipelines through strategic prospecting and consultative selling. Skilled in engaging C-suite decision-makers, navigating complex sales cycles, and driving revenue growth across SMB and enterprise markets.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Franchise Owner
JOURNEY PAYROLL/HCM
Atlanta, GA
08.2025 - Current
- Established and launched independent payroll services franchise, building operations from inception.
- Generated $60,000 in new revenue within six months through self-sourced referrals.
- Presented HCM software solutions to business owners, HR leaders, and executive decision-makers.
- Conducted consultative needs assessments to identify payroll, HR, and compliance challenges.
- Developed client base through cold calling, networking, referral partnerships, and community engagement.
ACCOUNT EXECUTIVE
ATHENS MICRO MSP
Athens, GA
12.2025 - 06.2026
- Generated new business opportunities through 40+ daily outbound calls, emails, and LinkedIn interactions across North Georgia.
- Influenced over $51k in monthly recurring revenue by closing and advancing opportunities through best practice audits.
- Cultivated relationships with C-level executives, business owners, municipal leaders, and operations managers across diverse industries.
- Maintained accurate CRM records to facilitate forecasting and pipeline management in HubSpot.
- Conducted consultative discovery meetings to identify cybersecurity, infrastructure, compliance, and operational challenges.
STRATEGIC SOLUTION SPECIALIST
BLUE MODUS
Denver, CO
01.2020 - 01.2025
- Sold enterprise SaaS content management and digital experience platforms, including Kentico, Sitefinity, Sitecore, and Umbraco.
- Exceeded $500K annual quota by generating self-sourced opportunities in enterprise and mid-market accounts.
- Generated 50 to 70 executive-level meetings annually through strategic outbound prospecting and account-based targeting.
- Presented business cases and ROI-driven solutions aligning technology investments with client strategic goals.
- Managed full sales cycle from prospecting and discovery through proposal development, contract negotiation, and close.
PAYROLL DISTRICT MANAGER
BENEFITMALL
Denver, CO
01.2016 - 01.2020
- Recognized as president's club recipient, ranking in top 5–10% of national sales performers for payroll HCM and employee benefits solutions.
- Achieved 100% club recognition for four consecutive years, consistently exceeding annual sales quotas.
- Advised business owners and HR leaders on HCM payroll benefits administration and workforce management strategies.
- Conducted executive-level presentations to evaluate compliance and HR technology challenges.
- Performed needs assessments to identify payroll and attendance issues for various clients.
- Collaborated with stakeholders to customize solutions aligned with organizational objectives.
HCM Territory Sales Manager
Heartland Payroll Solutions
Denver, Colorado
11.2014 - 06.2016
- Managed full sales cycle, from prospecting to proposal negotiation and closing deals.
- Generated new business opportunities through cold calling, email outreach, networking, and referrals.
- Presented HCM software solutions to business owners, HR leaders, and executive decision-makers.
District Manager
ADP Payroll Service
Denver, Colorado
11.2011 - 11.2014
- Achieved ADP 100% Club recognition for four consecutive years by consistently exceeding sales quotas.
- Sold payroll, HCM, HR time and attendance, and workforce management solutions, driving revenue growth for small and mid-sized businesses.
- Achieved all four new representative performance benchmarks within six months, significantly accelerating onboarding process.
- Mentored newly hired sales representatives, fostering skill development and knowledge sharing.
Education
B.S. - Technical/Business Writing
University of Colorado Denver
Aurora, CO05-2006
Skills
- HCM Sales
- Payroll Solutions
- SaaS Sales
- Managed Services
- Consultative Selling
- Business Development
- Pipeline Development
- Prospect and Lead Generation
- Salesforce and HubSpot CRM
- Executive Presentation
- Contract Negotiations
- Revenue Growth
Accomplishments
- BenefitMall President's Club
- ADP 100% Club (2011, 2012, 2013, 2014)
- BenefitMall 100% Club (2016–2019)
- ADP Sprint to Atlantis Qualifier (Top District Manager)
- Exceeded $500K Annual Quota – BlueModus
Certification
- Sandler Sales Mastery Certified - Sandler Training Issued May 2026
- Sandler Sales & Prospecting Certified - Sandler Training Issued Mar 2023
- Sandler Essentials - Sandler Training Issued June 2020
Timeline
ACCOUNT EXECUTIVE
ATHENS MICRO MSP
12.2025 - 06.2026
Franchise Owner
JOURNEY PAYROLL/HCM
08.2025 - Current
STRATEGIC SOLUTION SPECIALIST
BLUE MODUS
01.2020 - 01.2025
PAYROLL DISTRICT MANAGER
BENEFITMALL
01.2016 - 01.2020
HCM Territory Sales Manager
Heartland Payroll Solutions
11.2014 - 06.2016
District Manager
ADP Payroll Service
11.2011 - 11.2014
B.S. - Technical/Business Writing
University of Colorado Denver