Craig Willison
Muskegon
Summary
Motivated General Manager with a proven track record at Performance Plus Quick Lube, driving business growth and enhancing operational efficiency. Skilled in leadership and training, I implemented cost-saving measures and developed employee programs that boosted retention. Expertise in operations management and relationship building led to improved customer service quality and customer satisfaction.
Overview
6
6
years of professional experience
Work History
General Manager
Performance Plus Quick Lube
02.2024 - Current
- Assisted in daily operations and logistics management to enhance workflow efficiency.
- Drove year-over-year business growth while leading operations, strategic vision, and reduced overhead expenses.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Boosted employee retention by fostering a positive work environment and regular employee appreciation incentives.
Service Writer
Hot Rod Harley-Davidson
04.2023 - 11.2023
- Coordinated service appointments, optimizing scheduling efficiency for technicians and clients.
- Maintained detailed records of service transactions, contributing to improved data accuracy and accessibility.
- Improved customer satisfaction by providing timely and accurate service estimates, increasing repeat business and customer satisfaction.
- Assisted in inventory management, helping maintain appropriate stock levels for parts department.
Lead Mechanic
Meineke Auto Care Center
01.2021 - 10.2022
- Diagnosed mechanical issues using advanced diagnostic tools to enhance equipment performance.
- Mentored junior mechanics, providing training on repair techniques and best practices.
- Diagnosed mechanical failures to determine and delegate corrective actions.
- Promoted a culture of teamwork in the shop, fostering collaboration among mechanics and lube technicians to achieve common goals efficiently.
Owner/Operator
Victory Lap Oil & Lube
02.2020 - 12.2020
- Managed day-to-day business operations.
- Provided exceptional customer service, addressing issues promptly to ensure customer satisfaction and repeat business.
- Established strong relationships with suppliers.
- Developed and implemented successful marketing strategies to increase business visibility.
Skills
- Leadership and team building
- Operations management
- Training and coaching
- Relationship building
- Staff training/development
- Schedule management
- Labor cost controls
- Performance improvements
- Sales expertise
Timeline
General Manager
Performance Plus Quick Lube
02.2024 - Current
Service Writer
Hot Rod Harley-Davidson
04.2023 - 11.2023
Lead Mechanic
Meineke Auto Care Center
01.2021 - 10.2022
Owner/Operator
Victory Lap Oil & Lube
02.2020 - 12.2020
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