Summary
Overview
Work History
Education
Skills
Timeline
Recognition
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Crispin Lansangan

Kansas City,MO

Summary

Strategic and results-driven Sales Leader with 20+ years of progressive experience in sales leadership, SaaS adoption, and business automation solutions. Consistently exceeded quotas, averaging 120–150% of objectives, and recognized with multiple national awards including Rookie of the Year, MVP Sales, and 100% Sales Achiever honors. Proven track record of rapid career advancement, closing high-ticket deals, and building top-performing teams across diverse industries. Skilled in leveraging Salesforce CRM, consultative selling, and data-backed strategies to drive measurable ROI and long-term client success.

Overview

21
21
years of professional experience

Work History

Inside Sales Sr. Business Advisor

Thryv Inc.
Overland Park, Kansas
05.2016 - 10.2025

Sr. Business Advisor (Jan 2020 – Oct 2025)

Inside Sales Business Advisor (Jul 2018 – Jan 2020)

Inbound Mail Channel Business Advisor (Jan 2018 – Jul 2018) Inside Sales Marketing Consultant (Jul 2017 – Jan 2018)

Direct Mail Media Consultant (May 2016 – Jul 2017)

  • Promoted multiple times within nine years, advancing from Direct Mail Media Consultant to Sr. Business Advisor for consistently exceeding quotas, demonstrating leadership, and driving measurable ROI.
  • Top Sales Achiever year after year, surpassing annual objectives by 120–150%, finishing #1 in division and #3 company-wide, and earning the 100% Objective Sales Performance Award.
  • Recognized with numerous honors including Rookie of the Year (2017), Most Improved (2021), multiple MVP Sales Awards, Star of the Week, and Above & Beyond Sales Achiever (2018, 2020, 2021) with company-sponsored trips to Mexico.
  • Honored with 100% Sales Achiever Awards in 2022, 2023, and 2024.
  • Achieved the largest regional sale of $50,000 to a single client in one month.
  • Specialized in selling SaaS and marketing automation solutions nationwide, leveraging Salesforce CRM to manage pipelines, set client appointments, and conduct high-value demos via Zoom with an 85% one-call close ratio.
  • Built and managed key client relationships across diverse industries, delivering consultative presentations and customized automation programs that drove measurable business growth.
  • Led, mentored, and developed teams of 5+ consultants, elevating performance consistency and overall sales results.
  • Collaborated cross-functionally on sales enablement initiatives to streamline workflows, improve CRM utilization, and enhance consultant efficiency.

Inside Phone Sales Representative

Home Advisor
02.2016 - 04.2016
  • Drove daily sales of yearly memberships and lead generation services for contractors.
  • Completed 150–300 outbound calls per day to prospective new clients, consistently building pipeline opportunities.
  • Managed daily pipeline of both new and existing clients to maximize conversion and retention.
  • Served as Leader of Sales on Direct, consistently exceeding weekly and monthly sales targets.

Inside Phone Sales Team Lead

Inside Academics
03.2014 - 02.2016
  • After successfully becoming Top Sales Achiever within the first 3 months, was promoted to Team Lead.
  • Managed a team of 13 phone advisors, driving daily performance and ensuring consistent achievement of sales objectives.
  • Trained and mentored new hires, equipping them with effective sales techniques and customer service skills.
  • Assisted prospective students in locating educational opportunities within their local geographic area, providing consultative guidance.
  • Generated and analyzed weekly team production reports to track performance and identify areas for improvement.
  • Boosted team production and close ratios by 40%, demonstrating measurable leadership impact.
  • Consistently ranked in the top 5% of the sales force in overall production, reinforcing strong leadership and sales expertise.

Merchandising Execution Area Supervisor

Home Depot
02.2010 - 03.2014
  • Started part‑time as a Freight Team Associate in 2010; promoted to Team Supervisor after 4 months, and then advanced again just 3 months later to Supervisor of the Merchandising Team.
  • Managed daily supervision of a team of 10 associates, providing coaching, mentoring, and employee development to drive performance.
  • Oversaw daily and monthly reporting, ensuring accuracy and alignment with corporate merchandising standards.
  • Communicated regularly with upper management and district supervisors, fostering collaboration and consistency across multiple locations.
  • Partnered with store management and vendors to achieve merchandising expectations, optimize product placement, and maximize sales impact.
  • Trained new hires, equipping them with merchandising best practices and operational procedures to ensure team readiness.

Lead Sales Representative /Assistant Manager

Cash America
Kansas City, Missouri
07.2007 - 12.2009
  • Provided outstanding customer service while assisting clients with pawn loans, money orders, and payday loan applications.
  • Handled the filing and processing of all loan and financial paperwork, ensuring accuracy and compliance.
  • Conducted weekly inventory counts and supported merchandising efforts to maintain store standards.
  • Led the store in customer sales within the first 6 months, earning promotion to Lead Sales Representative and later to 3rd Key Assistant Manager.
  • Took on key responsibilities of managing the team in the manager’s absence, ensuring smooth operations and consistent sales performance.
  • Recognized for strong sales results and leadership ability in a fast‑paced retail financial services environment.

Office Manager /VP of Sales

VP Magazine
Kansas City, MO
10.2004 - 07.2007
  • Started as Inside Sales Associate, selling high‑ticket advertising directly to CEOs and VPs of operations.
  • Closed at an extremely high rate, outperforming the entire sales force and achieving 200% of objective within the first 6 months.
  • Promoted to Office Manager, leading the sales team and overseeing daily operations of the Kansas City office.
  • Advanced again to VP of Sales, working directly with the CEO and sales managers to enable full‑scale sales opportunities and implement end‑to‑end sales cycle training.
  • Built and maintained vendor partnerships, acquiring new business relationships and expanding advertising revenue streams.
  • Managed recruitment, training, and development of new hires, ensuring strong team performance.
  • Coordinated editorial research, including scheduling interviews and handling incoming inquiries for the magazine.
  • Oversaw advertising sales, client relations, and office management duties, consistently driving growth and operational success.

Education

No Degree - General Studies

Metropolitan Community College
Kansas City, Missouri, MO

Skills

  • Sales
  • Sales Enablement and Management
  • SaaS Sales
  • Online Product Presentations
  • High Paced Phone Sales
  • Search Engine Optimization
  • Online Marketing
  • Mentorship and Training
  • Revenue Growth and Sales Optimization
  • Client Success and Relationship Leadership
  • CRM Strategy and Workflow Optimization
  • Cross-Functional Team Leadership

Timeline

Inside Sales Sr. Business Advisor

Thryv Inc.
05.2016 - 10.2025

Inside Phone Sales Representative

Home Advisor
02.2016 - 04.2016

Inside Phone Sales Team Lead

Inside Academics
03.2014 - 02.2016

Merchandising Execution Area Supervisor

Home Depot
02.2010 - 03.2014

Lead Sales Representative /Assistant Manager

Cash America
07.2007 - 12.2009

Office Manager /VP of Sales

VP Magazine
10.2004 - 07.2007

No Degree - General Studies

Metropolitan Community College

Recognition

Recognition & Awards – Thryv Inc. (2017–2024)

  • Rookie of the Year (2017) – Promoted early for exceeding quotas.
  • Top Sales Achiever (2017–2024) – Surpassed annual objectives by 120–150% consistently.
  • 100% Sales Achiever Awards (2022–2024) – Recognized for sustained quota attainment.
  • Above & Beyond Sales Achiever (2018, 2020, 2021) – Company-sponsored trips to Mexico.
  • MVP Sales Awards (2019–2024) – Multiple recognitions for division-leading performance.
  • Star of the Week recognitions (2017–2023) – Frequent honors for weekly sales excellence.
  • Most Improved Award (2021) – Significant year-over-year performance growth.
Crispin Lansangan