Caline Hatem
New York,NY
Summary
Successful brand manager with proven success in driving growth and increasing profits. Articulate and driven leader with high energy and engaging personality. Hard-working team leader with motivation to maximize employee performance and exceed business goals. Results-focused fashion stylist dedicated to maximizing sales, reach, and consumer engagement with attention to future trends.
Overview
4
4
years of professional experience
Work History
Assistant Stylist
Vlad And Mia
07.2022 - Current
- Managed and outfitted daily e-commerce shoot racks for major clients. Assign looks for models per shoot day.
- Choreographed sequence of looks for optimal efficiency and daily output. Reviewing with Omni-Styling Manager, AD, and Photographer prior to shooting.
- Pulled data analytics to monitor future trends, created insights, and designed mood-boards for seasonal cover shoots.
- Worked alongside Vladimyr Pierre-Louis assisting on celebrity cover shoots (Vogue, I.D, Violet, Bazaar).
Brand Associate
Hollister Co
06.2022 - 01.2023
- Merchandising of storefront windows to meet brand aesthetics; using trends data and brands line sheets to maintain sales floor and presentation standards
- Managed store's daily sales projections to achieve store goals and record KPI's; Dollar Per Hour sales, Units Per Transaction, Average Dollar Sale
- Booked styling appointments with clients for future events, new collection drops, and sales
- Managed men’s and women’s e-commerce studio team and communication with studio production to ensure shot count and priority items are outfitted and captured by designated dates
Brand Manager
Sav-On Transportation
01.2021 - 07.2021
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Allocated tasks and assignments to subordinates and monitored their performance.
- Strategic planning; allocated available resources to enable successful task performance.
- Captured new customers by optimizing business strategies and new launching services to diversify offerings.
- Generated sponsorships with related and partnering entities to enhance marketing objectives.
- Managed company finances and created yearly financial reports for organization.
Volunteer
MMKN NGO
03.2020 - 01.2021
- Volunteered at MMKN(NGO), based in Lebanon helping younger students transition into online learning following COVID-19 pandemic.
Education
Master of Arts - Fashion Management
Parsons School of Design | The New School
New York, NY05.2023
Bachelor of Science - Marketing
Suffolk University
Boston, MA05.2022
Skills
- Microsoft Office Suite
- Generative AI; Data Analytics
- Leadership and Problem-Solving Skills
- Performance Monitoring
- Public Speaking
- Brand-Building Strategies
- Social Media Campaign Development
- Product Management and Branding
Accomplishments
- Assisted GrubHub on live customer project to increase Market Share and Brand Value (2021)
- Planned Pop Up Event for Schiaparelli as final project, presented to the brand management (2023)
- Created new sustainability approach for Gucci as Parsons MPS final project, presenting it to brand (2023)
Languages
English
Native or Bilingual
Arabic
Native or Bilingual
French
Professional Working
Timeline
Assistant Stylist
Vlad And Mia
07.2022 - Current
Brand Associate
Hollister Co
06.2022 - 01.2023
Brand Manager
Sav-On Transportation
01.2021 - 07.2021
Volunteer
MMKN NGO
03.2020 - 01.2021
Master of Arts - Fashion Management
Parsons School of Design | The New School
Bachelor of Science - Marketing
Suffolk University
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