Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

Cristiana Castro

Orlando,FL

Summary

Career built in the commercial area with a focus on negotiation/prospecting leads and qualification with broad
experience in customer development, market development, sell out/sell in strategies, B2B, B2C, commercial training for sellers and distributors, customer portfolio monitoring, strategies for sales growth, sustainability. Demand generation and prospecting for new customers. Monitoring and closing. Creation of strategies for customer portfolio retention and post-sales monitoring.

Overview

7
7
years of professional experience
1
1
Certification

Work History

DENTSPLY SIRONA

Sales Representative Sênior
03.2016 - 06.2023

Currently managing a portfolio of medium and large clients in the state of São Paulo. Responsible for conducting direct negotiations, prospecting and mining new clients.
Analysis and improvement projects, time optimization, events in partnership with clinics, institutes and universities in order to consolidate more and more the brand of the company for which I dedicate myself.
I am not limited to just that. As results achieved, I highlight:
Increase in profitability of sales in the short term, improvement in the relationship with partner companies, growth of the portfolio, constant delivery of results.
▪ Consistent Sales Growth YoY
▪ Relationship w/ Key accounts in Brazil
▪ Performance Management
▪ Sales Force management: Sales Process, Regional Pipeline Building, Opportunities Progression and Closing of Complex Deals
▪ Execution toward company global strategy
▪ Strengthen Relationship with other BU’s & partners

Education

Master of Science - DIGITAL MARKETING

AVANTE
BRASIL
01.2024

Associate of Science - INTRODUCTION TO CAD CAM

DENTSPLY SIRONA
BRASIL
01.2024

Associate of Science - ADMINISTRATIVE

AVANTE
PURCHASE CONTROL AND MANAGEMENT
02.2023

Bachelor of Arts - Marketing

UNIP
01.2023

Associate of Applied Science - DENTAL ASSISTANT

SENAC
Brasil
01.2023

Skills

  • B2C
  • B2B

Team management

Technical presentations

Account planning

Customer insight

Profit and loss management

Goods and equipment

Conflict resolution

Procedure manuals

Conference presentations

Certification


Introduction to inbound marketing

Introduction of inside sales

Sales Funnel

2020 Cad Cam Annual Sales Awards

Q1 2017 Awards


Languages

Portuguese
Native or Bilingual
INGLES
Professional Working

Timeline

DENTSPLY SIRONA

Sales Representative Sênior
03.2016 - 06.2023

Master of Science - DIGITAL MARKETING

AVANTE

Associate of Science - INTRODUCTION TO CAD CAM

DENTSPLY SIRONA

Associate of Science - ADMINISTRATIVE

AVANTE

Bachelor of Arts - Marketing

UNIP

Associate of Applied Science - DENTAL ASSISTANT

SENAC
Cristiana Castro