Cristina Jessica Bastow

• A global leader in meetings procurement, streamlines the meeting planning process by managing the time-consuming task of researching, contacting, and evaluating venues for your organization’s events
• Our clients benefited from our global reach, unsurpassed experience, and industry relationships
• Whether it’s being booking a large-scale association event, or a smaller corporate function, I work to match your meeting with the best venue at the best value based on your specific needs

• Identified potential buyers through cold calling.
• Generated lists of properties comparable with buyers' needs and financial resources.
• Applied various methods to build client base, including networking, email and social media.
• Explained financial requirements and analytical data to potential buyers and sellers.
• Managed real estate transactions from initiation to closing.
• Oversaw and negotiated offers for real estate purchases on clients' behalf.
• Managed sales pipeline by actively following up with prospects and hot leads.

• Analyzed market trends to discover new opportunities for growth.
• Assisted sales personnel in sales techniques and recommended improvements.
• Traveled to both Markets overseeing Sales Managers to increase sales.
• Conducted and Participated in Sales Blitz
• Participated in all Revenue calls.
• Worked with all business segments to increase revenue.
• Increase corporate accounts in both markets.
• Increased meeting bookings by 50% YOY.
• Active in all chamber events and MSAE.
• Hosted BAH at the properties.

• Leading the sales team in generating top line revenue to meet or exceed budget expectations for three band hotel properties in Columbus, MS Area
• Oversee 6 properties and 3 sales teams
• Motivate and train sales team
• Participate in associate functions, client and guest events, trade show, active member of MSAE and community events
• Develop and maintain/business/marketing plan and sales budget with General Manager and the Corporate Sales Director
• Actively participate in budgeting, forecasting and managing expenses to achieve hotel and company expectations
• Conduct weekly meetings with Sales team and Starkville Director of Sales
• Actively participate in qualifying leads and prospect, cold calls, sales blitz and other lead sources to gain more and secure more business
• Ensure, that the hotel maximized all company, brand and CVB programs
• Build and maintain relationships with guests and clients in the GTR market
• Worked directly with travel agencies and travel managers for top accounts.
• Implemented a Marketing Plans for all the GTR properties.

• Open property according to the Marriott brand Standards.
• Hire and train, manage all departments.
• Empowered team to exceed service through daily morning huddles and keeping the team inform on our sales sales quotas through regular training, effective coaching and close mentoring.
• Cross-trained on different positions to best support team during peak periods.
• Administer payroll and scheduled team per Occupied Room.
• Promoted the hotel, its services and facilitates while maximizing occupancy and ADR,
• Implemented both a Marketing and Operational plan.

Key achievements:

• Exceeded guest satisfaction scorces.
• Exceeded Budget over within the 1st year of opening.
• Awarded top 10 hotel Opening within all Marriott properties in 2012.

• Managed all aspects of both properties
• Monitor internal cost control procedures
• Coordinates and implement training programs implement and organize management companies’ programs, and policies, procedures and standards using standardized systems and processes
• Monitors safety conditions and employee's adherence to safety procedures and ensures effective training for all departments
• Assures the hotel's preventive maintenance and deep cleaning program is being maintained and documented
• Participate and maintain an on-going documented facility inspection throughout the hotel to assure that cleanliness, safety and other brand are all being met
• Prepare schedules for direct supervision departments, and review schedules
• Place order for in room guest supplies and Food and Beverage, office supplies and any other supplies
• Evaluate the performance of vendors, contract employees, or other service providers to ensure quality and cost-efficiency
• Explain goals, policies, or procedures to staff members
• Interview and hire new employees.