Daniel G. MacLellan

• Managed through two years of challenging Sales due to Covid19 impact. Exceeded yearly Sales quota year three by 12%, achieving record revenue and profit for business unit. Year four was on track to meet target.
• Worked with CAE Software team to introduce and develop CAERise and Flight Operations Software Solutions. New revenue stream accounting for $1.0 M in new revenue stream in first year.
• Implemented oversight and procedures to increase sales by weekly accountability of Sales organization. Customer interactions increased three fold, leading to 21% increase in new customers.
• Coached and promoted three high-achieving sales members into leadership positions.
• Increased financial controls on Sales expenses by 21%. Improved AR along with finance partner from 10% to 4%.

• Chosen to help transform company. In this new position recommended by Berkshire-Hathaway. Implemented new strategies and policies in collaboration with executive partners, business unit leaders to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
• Responsible for Officer meetings and Board book.
• Created new "Building Our Future" Vision team from 4,000 employees feedback.
• Responsible for launching FlightSafety's Customer Advisory Board.
• Identified opportunities to improve business process flows and productivity. Started cross functional team to digitalize companies courseware and data.

• Drove business unit engagement to achieve aggressive company P&L targets.
• Set clear goals to monitor targets and offered real-time input on performance and motivation.
• Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.
• Responsible for all Courseware operations,
• Oversaw all 31 Global training operations
• Oversaw all Training Simulators (310 Simulators)
• Oversaw all Aviation Regulatory Authorities (194 countries)
• Created Project Management implementation/sustainment
• Responsible for ISO 2015 Quality Management System
• Launched first FAA Part 142 Safety Management Systems

• Moved training center from 30th position to number one position in customer satisfaction in year four.
• Achieved first place amongst all training centers revenue by year four.
• Promoted in final year to oversee six other training Centers Managers.
• Analyzed market trends and customer feedback to develop new strategies for improving operations.
• Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
• Monitored and analyzed performance data, identifying areas of improvement and developing corrective action plans.
• Enforced compliance with local, state and federal regulations and company standards.
• Negotiated contracts and agreements to optimize cost savings and efficiency.
• Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.

• Implemented process improvement to shape organizational culture, QMS.
• Prepared annual budgets with controls to prevent overages - we met budget target.
• Directed daily operations at second largest training center and successfully launched new training program.
• Directed work of Customer Service team to deliver exceptional client experiences.
• Worked with Marketing to drive profitability by switching resources on what programs to stop supporting.

• Built and managed sales funnel using metrics to forecast achievements and measure goals. Grew revenue and margins through aggressive selling and avoiding discounting. On average are revenue 8% per year.
• Prepared and reviewed annual budgets. Stayed within budget requirements at all times.
• Consistently serviced accounts to maintain active contacts and continuously contact through CRM tools.

• Managed Airline training Sales for North and South America, as well as Asia. Sold training solutions to major Airlines. Met Sales goals for both years at 105%.
• Aligned company goals with customer outcomes and increased satisfaction by implementing and automating contact relationship management systems.
• Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

• Six years, placed in top three position every year. Sales team consisted of forty sales people. Placed number one in year five.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
• Finalized sales contracts with high-value customers. Contracts averaging $250,000.USD
• Developed sales strategy based on research of consumer buying trends and market conditions.

In charge of part 141 Flight Training School. Managed $16M in annual sales. Staff of 30 employees, consisting of Pilot Flight Instructors, Sales staff, maintenance and office support staff.

Consistently in top 3 out of 15 schools on revenue.

• Achieved regional sales objectives by developing successful strategies, and servicing accounts to strengthen business relationships.
• Awarded Rookie of the Year due to my strong performance