Cristina Conway
New Market,MD
Summary
Operations Executive with strong background in managing complex projects and driving operational excellence. Known for collaborative approach and commitment to delivering high-quality results. Dependable and adaptable, consistently meeting changing demands of business. Proven skills in strategic planning and team leadership.
Overview
20
20
years of professional experience
Work History
Director of Sales North America
RIVIAN
05.2024 - 10.2024
- Led sales strategy that drove a +71% YoY increase in Rivian’s quarterly deliveries
- Spearheaded initiatives contributing to 80% YoY growth in total annual deliveries.
- Optimized sales execution and field operations, supporting a 17% QoQ growth in Q4 deliveries despite industry challenges.
- Aligned regional sales teams with production scalability, ensuring seamless delivery
- Lead and mentor field sales teams, fostering a culture of high performance, accountability, and continuous improvement
- Utilize deep industry experience to identify market trends, customer needs, and competitive opportunities within the EV and Automotive space
- Establish and monitor KPIs to drive performance while aligning with Rivian's brand values and initiatives across multiple locations
- Implement data-driven strategies to improve sales efficiency, collaborating with cross-functional teams for customer insights, inventory management, and product education
- Ensure high levels of customer satisfaction, working closely with regional leaders to enhance field performance and operational effectiveness
- Drive strategic initiatives for brand awareness, lead generation, demand retention, and customer conversion across North America
- Ensure compliance with local, state, and federal regulations in retail and service centers
- Collaborate with senior leadership on process improvements to support Rivian's customer-first culture, balancing operational discipline with people-centered approaches
Senior Manager Commercial Operations
RIVIAN
03.2021 - 12.2024
- Managed a portfolio of 14 sites, 3 Regional Managers, 12 Managers and 150+ Specialists.
- Increased delivery operations 147% YOY 2022 to 2023.
- Overseeing operations encompassing planning, recruitment, training, and collaboration with cross-functional managers to meet customer demands and achieve the highest level of customer satisfaction.
- Led data-driven optimization efforts and process refinement to enhance efficiency
- Established and monitored KPI objectives to drive operational initiatives, Oversaw headcount and budget
- Thrived in challenging, complex, and ambiguous scenarios, leveraging experience and curiosity to devise innovative solutions for automotive challenges
- Recruited and nurtured top talent, fostering a culture of support and accountability while empowering managers and leads for success
- Employed strong problem-solving skills to address root causes, encouraging the team to identify issues and present internal solutions
- Demonstrated exceptional communication proficiency, adept at delivering difficult messages and motivating the team to excel in the face of obstacles
- Collaborated with senior leadership to create new processes and documentation aligned with business growth targets and volume expansion, implementing scalable initiatives for a customer-focused operation
- Leveraged functional and technical expertise to gain comprehensive insights into initiatives and strategy, prioritizing collaborative decision-making with teams and stakeholders
- Cultivated and sustained relationships across the organization, helping others with their initiatives and broader company goals
- Acted as an agent of change, effectively communicating company messages and ensuring the entire team remained aligned with the business vision
- Developed clear tactics and action steps while crafting high-level strategies, coaching the team toward success through open questions, active listening, and commitment to goals and team achievements
Regional Operations Manager- East
TIFFANY AND CO
01.2016 - 12.2021
- Develop and lead store operations for 40 locations with 65 dotted line managers to achieve a best in class client centric experience
- Implement and monitor store standards with SOPs and KPI metrics
- Manage compliance measures and standards through onsite visits
- Operational sales and P&L support of over $408 million dollars of regional revenue
- Reduced operating budget by 5%
- Collaborate cross functionally with key stake holders and Global Executive leadership in the analysis of business processes to identify opportunities with client experience, key risks, efficiency gaps, and profitability opportunities
- Defined projects and resources needed for improvements made in the US retail markets
- Implemented change management strategies in multi-year global initiative to replace legacy sales and inventory management systems
- Improved competitive advantage and core efficiencies allowing for a more streamlined omni-channel client experience
- Provided technical and operation support to US retail locations and worked cross-functionally to provide hypercare support
- Successfully piloted, adapted and implemented productivity optimization project leading to streamlining of multiple operations processes and eliminating non-value-added tasks resulting in ~$3M savings and ~25% efficiencies
Regional Sales and Order Fulfillment Manager
HD SUPPLY
01.2015 - 12.2016
- Managed a team of 5 salaried managers and 50 hourly FTEs in order entry and billing to consistently execute on all safety, quality, and operational goals while delivering the highest level of customer service
- Collaborate with field and senior level leadership on operational and customer service strategies to ensure that service level agreements were met for both internal and external customers
- Ensured quality standards are met in all areas of the business including order creation, procurement, vendor management, accurate and timely billing
- Participated in strategic planning meetings with upper management to align the fulfillment department''s objectives with overall company goals.
- Conducted regular performance evaluations for warehouse staff, providing feedback for improvement and growth opportunities.
- Improved customer satisfaction ratings through consistent attention to detail in fulfilling orders accurately and promptly.
District Merchandise and Marketing Manager
THE HOME DEPOT
07.2012 - 12.2015
- Managed team of 130 FTEs in 12 locations including responsibility for training and development of managers, supervisors and associates resulting in ~$500M in annual revenue
- Oversaw safety, quality and productivity of vendor related special projects
- Create and implement product marketing strategies, oversaw inventory logistics and workload management resulting in successful execution of all Merchandising Services activities
- Merchandising liaison for district and regional team and ~180 suppliers
- Oversee budget and implement cost savings initiatives
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Executive Team Leader
TARGET
01.2005 - 12.2012
- Managed hiring and training of 30 FTEs and 2 locations including workforce planning, creation and implementation of merchandising strategies and budget oversight
- Oversaw $3M 13-week Target remodels that incorporated the companies new market initiatives and addition of fresh food and expanded grocery
- Managed 120-200 FTEs including workforce planning, creation and implementation of merchandising strategies, customer service and budget oversight
- Drove sales and profit performance through forecasting, payroll monitoring, and effective management of controllable expenses, monitoring inventory levels, assessment of product displays, and analysis of sales data to maximize procurement efficiency, reduce shortages, and sell merchandise more effectively
- Selected to participate in high-potential Leadership Academy; proven accomplishments recognized by accelerated promotions and increasing responsibility, including current interim Store Team Leader role
- Responsible for training new executives joining the district as the Management District Trainer oversaw promoting and upgrading talent, as well as conducting performance reviews and enforcing coaching and corrective actions
- Boosted organizational efficiency by optimizing processes and implementing cost-effective solutions.
Education
Bachelor's of Science - Business and Communications
ARIZONA STATE UNIVERSITY
Tempe, AZ01.2007
Skills
- Team Building
- Leadership & Mentoring
- Customer Experience
- Project Management
- Business Development and Innovation
- Profit and Cost Control
- Inventory Management
- Revenue growth
- Sales funnel management
- Sales process optimization
- Operational efficiency
- Strategic planning and execution
Timeline
Director of Sales North America
RIVIAN
05.2024 - 10.2024
Senior Manager Commercial Operations
RIVIAN
03.2021 - 12.2024
Regional Operations Manager- East
TIFFANY AND CO
01.2016 - 12.2021
Regional Sales and Order Fulfillment Manager
HD SUPPLY
01.2015 - 12.2016
District Merchandise and Marketing Manager
THE HOME DEPOT
07.2012 - 12.2015
Executive Team Leader
TARGET
01.2005 - 12.2012
Bachelor's of Science - Business and Communications
ARIZONA STATE UNIVERSITY
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