Cristina Dulin
Bradenton,Florida
Summary
Results-driven Director of Stores with 5 years of experience of multi-unit management, improving efficiency, increasing profits and building excellent sales teams. Has experience opening new locations and building teams. Able to manage teams with regular touchbases and on-hand store visits.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Director of Stores
Fit2Run, The Runner's Superstore
01.2021 - Current
- Motivated and maintained high expectations for team members to provide excellent customer experience.
- Developed strategies and inspired teams to reach sales goals.
- Improved efficiency in stores with proper stock rotation and display merchandising.
- Coached or terminated unsuccessful employees with empathy and sensitivity.
- Built strong sales team through careful hiring, training and managing practices.
- Worked with store managers to set short- and long-term goals.
- Cultivated strong sense of community and supportive culture for team of 27 stores.
- Opened 6 new store locations, following the project from start to finish.
- Implemented new scheduling system to better manage store schedules and payroll.
- Modeled [Type] selling techniques for managers and sales staff.
- Created and ran reporting for all store sales and all KPIs involved with running a store
- Created job positions for market managers.
- Created and hired for new position, establishing a new visual merchandising department.
- Led company to increase sales by30% to LY
- Resolved issues promptly to achieve peak customer satisfaction ratings.
- Led manager's calls weekly to inform stores of any changes coming from the corporate office and outlining weekly sales
- Led inventory for locations and assisted in rolling out a new program for all inbound and outbound receiving.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
Store Operations Manager
Fit2Run
01.2018 - 01.2021
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
- Upheld and communicated store programs and standards to employees for optimal quality, freshness, safety and cleanliness.
- Approved regular payroll submissions for employees.
- Managed operations for 21 locations
- Managed store EXPO sales with 4 events per year, adding to over $1,000,000 in sales.
Special Events Director
Fit2Run
05.2014 - 01.2018
- Managed administrative logistics of events planning, event booking, and event promotions.
- Solicited feedback from clients to assess event success and uncover opportunities for improvement.
- Coordinated staffing, layouts and inventory for sales events
- Coordinated marketing efforts to drive traffic from the event to the stores as well as the company website.
- Interviewed clients to understand event scopes of work and establish budgets.
- Trained and supervised event staff to complete tasks on time.
- Developed detailed event reports, documenting all aspects of each event.
- Monitored and controlled event expenditures to meet budgets.
- Implemented contingency plans to address last-minute changes or unforeseen events.
Floor Supervisor
YMCA Of Lakewood Ranch
01.2011 - 01.2013
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Met with management to discuss work plans and develop enhancements and strategies to achieve operational objectives.
- Coached employees and trained on methods for handling various aspects of layout and scheduling for the gym floor
Education
Associate of Arts - Interdisciplinary Studies
Florida State University
Tallahassee, FL05.1999
Skills
- Database Maintenance
- Process Development and Streamlining
- Environmental Impact Management
- Inventory Tracking and Management
- Field Leadership
- Payroll Administration and Timekeeping
- Key Performance Indicators (KPI)
- Direct to Customer Strategies
Certification
Certified running coach
Languages
Spanish
Native or Bilingual
Timeline
Director of Stores
Fit2Run, The Runner's Superstore
01.2021 - Current
Store Operations Manager
Fit2Run
01.2018 - 01.2021
Special Events Director
Fit2Run
05.2014 - 01.2018
Floor Supervisor
YMCA Of Lakewood Ranch
01.2011 - 01.2013
Associate of Arts - Interdisciplinary Studies
Florida State University
Certified running coach
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