
Dynamic executive blending leadership in lifestyle retail, holistic wellness, and entrepreneurial innovation. As Director of Stores at Neon Wave, a premium board sports brand, known for creating immersive, culture-driven environments that reflect the spirit of surf, skate, and snow. Also a Licensed Massage Therapist with a deep commitment to balance and human connection, and the founder of a boutique coffee brand, bringing a creative, hands-on approach to brand building, community engagement, and customer experience. Integrates expertise from all three realms to cultivate impactful, experience-rich spaces that inspire and connect.