Summary
Overview
Work History
Skills
Websites
Volunteer Experience
Certification
Timeline
Hi, I’m

Cristina Sarmiento

International Marketing and Project Management
Miami,FL
“Cheers for what it was but dammit, cheers for what’s coming!”
Karol G
Cristina Sarmiento

Summary

International Marketing professional with 6+ years of experience in music entertainment. Effective at analyzing digital marketing trends to develop targeted global strategies in a fast-paced environment. Passion for being at the forefront of cultural shifts and embracing multinational sounds.

Overview

8
years of professional experience
3
Certifications
3
Languages

Work History

Universal Music Latino Records

SENIOR LABEL MANAGER
10.2023 - 03.2024

Job overview

  • Formulated and implemented marketing campaigns to propel the expansion and recognition of Latin artists in the USA.
  • Coordinated cross-functional teams to execute successful album launches and live events.
  • Implemented data-driven decision-making processes to optimize marketing strategies and budget allocation.
  • Cultivated positive relationships with artists, providing support throughout their careers under the label''s guidance.
  • Maintained positive artist relations by addressing problems head-on and implementing successful corrective actions.
  • Collaborated with production, A&R, digital, and audience growth teams to ensure consistent growth in artist development within the repertoire.
  • Artist Roaster include: Anitta, Luis Fonsi, Sebastian Yatra, Morat, Chris Jedi, etc.

Universal Music Group Latin America, Iberia

SENIOR INTERNATIONAL LABEL MANAGER
09.2018 - 10.2023

Job overview

  • Oversaw, planned, and implemented project launches across Latin America and the Iberian Peninsula.
  • Developed strong relationships with media outlets, boosting promotional opportunities for label artists.
  • Grew artist roster through effective talent scouting and artist development strategies.
  • Mentored junior staff members, fostering a positive work environment that encouraged growth and skill development within the team.
  • Managed album release timelines, ensuring timely delivery of products to market.
  • Main point in of contact between Repertoire Owner, Artist/Management and UMG worldwide offices resulting in simultaneous campaign launches and high-impact sales and views.
  • Oversaw 10 UMG marketing label managers in Latin America and the Iberian Peninsula
  • Promoted as Senior International Label Manager in 2021.
  • Artist Roaster included: Karol G, Feid, Sebastian Yatra, Morat, David Bisbal, Alejandro Fernandez, Morat, Luis Fonsi, J Balvin, Aitana, etc.

Doral Chamber of Commerce

EVENT MARKETING AND PROJECT DIRECTOR
09.2016 - 09.2018

Job overview

  • Facilitated internal resources and third parties/vendor coordination to ensure compliance of over 100+ Doral Chamber event year-round.
  • Implemented strategic project management methodologies, leading to efficient and successful project delivery.
  • Collaborated closely with executive leadership to align organizational strategies with long-term business objectives through effective planning and execution of key projects.
  • Managed and set up email marketing practices to a database of over 40,000 people year-round.

Skills

Project Management Certification

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Volunteer Experience

  • Relay for Life Team Coordinator
  • SheSaid Women in Music Community

Certification

Columbia Business School Executive Education- Financial Planning

Timeline

[UMSHE LEADS] Training -Universal Music Group Women Leadership Program

11-2023

SENIOR LABEL MANAGER

Universal Music Latino Records
10.2023 - 03.2024

Columbia Business School Executive Education- Financial Planning

03-2023

SENIOR INTERNATIONAL LABEL MANAGER

Universal Music Group Latin America, Iberia
09.2018 - 10.2023

University of Miami- Project Management

04-2018

EVENT MARKETING AND PROJECT DIRECTOR

Doral Chamber of Commerce
09.2016 - 09.2018

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Cristina SarmientoInternational Marketing and Project Management